Jonathan Schaaf

Check out the exclusive Graphis Journal Q&A with Sukle Advertising's Mike Sukle himself, diving deep into the ethos of creativity, strategy, and impact driving Sukle Advertising's success. Learn more about their relentless pursuit of greatness and the unwavering belief that the extraordinary is always within reach. Read the interview on the blog. https://bit.ly/4drd5wp #GraphisJournal #Advertising

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As the CTV landscape evolves, contextual AI is becoming essential for advertisers, addressing key challenges like targeting limitations, transparency issues, and lack of real-time insights. Jon Wallett VP of Sales, East Coast at Seedtag, emphasizes that innovation in contextual targeting is crucial for future success. Seedtag's contextual AI, Liz, enables brands to develop effective audience strategies, enhance creative messaging, and gain valuable insights, all while adapting to real-time trends. Wallett argues that embracing these advancements will drive greater transparency and more inclusive, interest-based targeting, making contextual AI indispensable for modern advertising. Watch the full interview here to learn more 📺 : https://lnkd.in/eZadMN24 #ContextualAI #CTVAdvertising #InnovationInMarketing

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How can brands connect with their audiences interests across #CTV screens? 🔒 ‘Get to Know’ Contextual TV. This series breaks down the next-level technologies and unique capabilities that have helped position Seedtag as the leading global #contextual partner. 🚀 First up, in part one of a two-part episode, Mike Villalobos, VP of Strategy & Planning at Seedtag, will take us through the basics of Contextual TV and how it can help address advertisers’ challenges in the CTV landscape. Press play for Contextual TV: https://lnkd.in/ezC4ryc8 #GetToKnow #ContextualTV #Seedtag #ContextualAdvertising

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Transform your advertising strategy with insights from NYC's #OOH landscape 🌉 We unveil the secrets to navigating the complex media formats and high-traffic locations that make New York a goldmine for advertisers. Learn from 30 years of industry expertise to achieve impactful audience engagement. #OOHInsights #NewYorkMarketing #AdvertisingInRealLife 🔗 https://okt.to/a9BrPJ

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In the face of evolving marketing challenges, out of home (OOH) advertising stands as a reliable solution to many concerns raised by CMOs. According to Ad Age challenges like AI integration, political ad saturation, and measurement are top of mind for CMOs. The OOH industry understands that marketers are seeking stability and effectiveness in their strategies. OOH offers unparalleled reach and frequency, cutting through the digital noise to engage consumers in their daily environments. The creativity and impact of OOH can amplify campaign messages, driving both brand awareness and conversion in an era where AI is transforming consumer engagement. Take the upcoming presidential election as an example. As political ads dominate other media channels, OOH remains versatile with endless possibilities and formats, allowing brands to maintain visibility and resonance with their audiences where it matters most – where they live, work, and play. Together, let's leverage the power of #OOH to address these challenges head-on and drive impactful results.

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✅⬇️ AdExchanger (5/24): “To some degree, the digitization of TV marketing is inevitable. Wall Street investors prefer advertising and media companies with the most promising long-term profitability. One way to get there is for streaming companies to access shopper data and strike partnerships with retailers to court advertisers with the promise of performance and attribution. Publishers want to relabel connected TV as a performance channel, (an analyst) said. But if that happens, she continued, “CTV will lose its cred” among buyers and brands as a viable replacement for legacy linear commercials. Say what you will about linear, but it’s a mass reach vehicle. And if CTV doesn’t provide the same reach opportunity, Wall Street may cool on public companies with a CTV advertising business, (the analyst) said. The reality is, upper-funnel channels, like streaming, have a strong downstream impact on outcomes even if they don’t directly drive a purchase. For example, CTV’s ability to drive mass reach and brand awareness is why more retail media spend is moving to streaming, said Max Willens, a senior analyst at eMarketer, also speaking at Programmatic I/O this week. According to eMarketer, the proportion of retail media spend going to CTV should grow from 12% this year to 20% by the end of 2027.” ⬇️ #shoppabletv #streamingtv #programamtic #ctv https://lnkd.in/eu7AbtTU

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Breaking the misconceptions of advertising in media. If you’re not advertising with us, your competition will be. Ask me how you can utilize Audacy opportunities to grow your business. Radio Digital Streaming TV Any market. By demo By location Target your exact audience.

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Are third-party cookies off the table or not? The ongoing debate continues, but one thing is certain: transparency is crucial for players across the 2024 ad tech ecosystem. Publishers vs. advertisers, sell-side vs. buy-side, everyone is pleading for more visibility into the programmatic process to protect themselves and make more money. The IAB Tech Lab's updated bid request standards aim to make the process of declaring an identifier more transparent. Check out ADWEEK's article below and share your thoughts on the IAB's latest efforts to increase transparency. #ThirdPartyCookies #IABTechLab #Identifiers #IDBridging

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Amen David Nyurenberg! Amen! "It is time to evolve beyond the addiction to addressable targeting and deterministic attribution, driven not by fear and doubt but by a commitment to rediscover how the empirically proven fundamentals of marketing effectiveness can be applied to the digital media era." This is exactly how we view the needs of the market and the direction the industry must go if we want to offer real value to brands, consumers, publishers, and everything in between. https://lnkd.in/evNqwWim

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✅🖥️ AdExchanger (6/7): “Show-level transparency for FAST channels and CTV overall has improved, but it’s not quite yet where buyers need it to be. One reason publishers consider it risky to share data about TV viewing at the show level is because it may violate the Video Privacy Protection Act if that information is tied to an identifier. Still, there are more ways to anonymize or aggregate data in a way that doesn’t reveal an individual’s identity, which is why publishers have been getting more comfortable providing some degree of show-level transparency in post-campaign reporting. But buyers want more than post-campaign reporting. They also want show-level data in the bid stream, and publishers have still other reasons for not giving it up. One is the historical fear among publishers that advertisers cherry-pick inventory, which they’re obviously more easily able to do when they have more insight into the specific shows their ads are running in. This is a fear FAST channels can capitalize on if they “enrich the bid stream by passing more through to buy-side partners,”one buyer said, referring to show-level metadata. While FAST channels have the same reasons as other streaming apps for not sharing show-level data, they have more motivation to cede some ground to fulfill a top item on most advertiser wish lists.” ⬇️ #streamingtv #ctvadvertising #fast #avod #ott https://lnkd.in/eKvQCRis

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Business outcomes – tangible metrics like sales, store visits, leads and website actions – are now the most important KPI for determining success with digital video, according to the IAB’s annual Digital Video Ad Spend & Strategy report. Read why Chris Bruderle, the IAB’s VP of industry insights and content strategy, says we’re in a performance world now, where business outcomes are more important thant they’ve ever been. https://lnkd.in/gPDDbp9E #CTV #DigitalVideo #Programmatic

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Let's flash back to our 2021 webinar with Instacart! ⏮ This still insightful webinar will teach you all about the online grocery landscape and advertising with Instacart. Including a real-world case study that details how Search Nurture used Instacart advertising to help a particular brand (Jergens) to greatly surpass their digital marketing objectives. 🎯 Watch now! https://lnkd.in/gcjP_ysw #Instacart #InstacartAds #RetailAdvertising #MarketingStrategy #GrowYourBusiness

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NEW PODCAST EPISODE ALERT 🎇 - and it's a good one! For those of you interested in how AI is disrupting search (who isn't?), how we got here in the first place, and what to do about it....this is must-listen. I was lucky to sit down with the one and only Bernard Huang who shares really smart insights on how to win in an increasingly complex search landscape. Is it even worth it anymore? Take a listen and find out.

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It’s no secret that we are approaching a 100% digitally delivered TV future. What does the new advertising ecosystem look like? And how are brands like Roku and SiriusXM integrating generative AI content without losing brand voice and authenticity? Join Ad Age and yours truly today in New York.

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How can ad agencies leverage #AI to enhance user engagement and loyalty? AI-driven tools allow ad agencies to automate tasks such as data analysis, content creation, and customer relationship management, boosting productivity and streamlining operations. In this article, Dave Otis, SVP of Independent US Agencies at Seedtag, discusses how agencies can use AI to create ad experiences that align with their audience's unique preferences. Learn more: https://lnkd.in/e3wQj7np #AdAgencies #GenAI #AdTechBlog #AudienceEngagement

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The latest COMvergence ranking underscores GroupM's continued dominance, with $62.6B in total global billings in 2023. Three of GroupM's agencies ranked among the top 5 global agency networks. EssenceMediacom led the way with $24.5B in global client billings for 2023, followed by Mindshare and Wavemaker. T&Pm was recorded as having the highest growth rate of any large group agency, with 13.4% growth. Learn more about GroupM's COMvergence rankings & market shares: https://lnkd.in/eyyip4b5

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This week, Mark Donnigan and I discuss [ 🎙 https://lnkd.in/e8xZH8j5] ad tech and how some SSPs are packaging CTV inventory into curated, omnichannel deals, resulting in CTV inventory being attached to less desirable content. While SSP auctions allow buyers to tailor bids to media quality, buyers could bid highly on packages with only some premium inventory. We also detail the report that Disney has been striking deals that call for significant rollbacks in CPM rates, discounting them by as much as 10-15%. With Amazon Prime Video’s recent decision to make its basic streaming service ad-supported and Netflix offering ads, there is a significant increase in digital ad inventory available, driving down pricing. We also show that nothing comes close to the TV viewership of NFL games compared to sports viewership numbers from the NHL, MLB, WNBA, NBA, Formula 1, U.S. Open, Indy 500, UFL and Premier League. We break out the average TV viewership numbers for NFL games across all broadcast channels for the 2022-2023 season and what will change this year when both NFL Christmas games will be on Netflix, resulting in what we expect to be the largest live-streaming event ever in the US. Finally, we talk about the history of StackPath and its announcement it has shut down the company and will liquidate its assets. Listen here: https://lnkd.in/e8xZH8j5

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