John Zoglin

Unproductive meetings and conversations are not fun, but this video is funny. With Salesloft’s latest launch, say goodbye to wasted time and energy, and hello to FOUR new conversation intelligence capabilities to help revenue teams capitalize on every interaction. >> Conversation Key Moments: understand how competitors, objections, and decision-makers are affecting buyer decisions >> Meeting Prep Workflow: prepare for buyer meetings in a fraction of the time with an AI-generated “cheat sheet” >> Auto Buying Group Capture: automatically capture members of complex buying committees and create a contact record >> AI-assisted Conversation Scorecards: get AI-generated assessments of seller performance from their calls with buyers ^^And get all these great insights served to you right within your daily workflow See more on our new features here: https://lnkd.in/eyKxUdW7

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What are the biggest misconceptions about AI? How do you drive AI adoption across audiences that would unquestionably benefit from virtual assistants, but are hesitant to embrace this new technology? Had a great time addressing key topics like this with Carlos Corredor on the Tailwind Marketing Podcast. Thank you Carlos and Condor | Digital Marketing for having me on. #AI #artificialintelligence #podcast #marketing #digital #digitalmarketing #AImyths https://lnkd.in/gYEY6bBJ

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Keeping up with emerging AI-driven search platforms is tough, but how to win visibility shouldn't be with a few core search fundamentals. 🎯 Focus on Key Areas of Expertise w/Topic Clustering 🚀 Elevate Contextual Enhancements With Structured Data

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What's more fun than making a 30 second Western ad? Also doing a full length version so we can better tell the story, get in a few more jokes, and let the actors shine. With our ZoomInfo Copilot launch later this month, we are transforming the way sales & marketing teams find, prioritize & engage with accounts and contacts -- by telling you which accounts are in market, who is in the buying group, and what to say.

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The best person to follow on LinkedIn to learn more about media mix modeling (MMM)? My vote goes to Michael Kaminsky of Recast. With a unique ability to make complex topics accessible to non-experts, Michael's steady stream of posts are an on-going source of super helpful insights. Who else is a great follow on LinkedIn to better understand MMMs?

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With the rapid changes in consumer and market behavior, OK-performing promotions performance isn't good enough. If tough to take the risk and do something different, but you can't wait around anymore. You need to get ahead of it and be able to make intelligent (and better) choices in your pricing & promotions. https://lnkd.in/gtc-VVF7

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Hear how to build rep confidence and competence by overcoming competitive strengths and planting competitive traps with Generative AI-powered enablement programs. Join Sheevaun Thatcher, CPC, Nate Carmody and I on June 13th at 10 am PT for a SalesHood webinar on proven strategies and tactics to improve competitive win-rates + Gen AI.   Key Takeaways: 1️⃣ What should be included in a competitive battle-card 2️⃣ How to certify revenue teams on competitive plays 3️⃣ Use Gen AI to provide real-time feedback on competitive plays Empower your teams to win every deal. Register now!

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🔮 The Infinite Canvas: Exploring AI’s Creative Potential 🖼 Superside is bringing you an A(I)-list team for this free virtual event, featuring conversations with creative leaders from world's leading brands like Figma, Mozilla, Zapier, Microsoft and more. 🤯 I am hosting a session tomorrow with two amazing female marketing leaders in the B2B space - Lauren Crichton and Saima Rashid. Join us to talk about how we're using AI *today* (not theoretical ideas of how we'll use it in the future) to scale our marketing efforts at 6sense, Superside and Sana.

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I'm sure many of you have seen deepfake images of Met Gala looks by now. While this fraud is not so nefarious, deepfakes / digital clones do pose a real threat for influencer marketers who make their livelihood online. I'm not surprised that around 67% of brands are concerned with influencer fraud. #ML Machine Learning and #AI have the potential to solve these issues while providing new and exciting opportunities. These solutions include identifying fake accounts and bots, analyzing audiences, metrics, and performance, and #automation. Geri Mileva dives in on this topic:

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A huge thank you to Chris Mechanic for having me on The Revenue-Driven CMO podcast! Our discussion delved into strategies for driving growth, offering valuable insights for marketers. Here are some key takeaways: - Embrace change: Agility is vital in standing out amidst evolving market conditions. - Foster cross-departmental collaboration: Teamwork and open communication lead to innovative solutions. For a deeper dive, the episode explores: - Building Predictable Pipelines: A data-driven approach for sustainable success. - The Power of Humility: Successful CMOs prioritize listening and adapting. - Building Brand in an AI-Powered World: Authenticity resonates in this digital era. - The 3 R's of Marketing Strategy: Reach, Revenue, and Relationships - all interconnected. - Future-Facing Tools & AI: Maximize impact by embracing generative AI. Excited to share more insights! Check out the full episode here: https://lnkd.in/gB8mRHmB #TheRevenueDrivenCMO #MarketingLeadership #Growth

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Natalie Marcotullio 🎤 reporting on (5) templates for interactive sales assets 🚨 It's time to move away from the always-outdated, old-school static content for interactive experiences that are personalized, dynamic, & full of intent signals! Creating interactive sales assets using AssetMule with embedded Navattic interactive demos can help accelerate your deal cycle in four main ways: 1. Sharing Power 2. Interactivity 3. Personalization 4. Trackability 🎙 Product marketer & #GTM wizard Christopher Good of Parsable says: "With Navattic, we build demos that showcase exactly how our products will address our buyers’ needs. We can then embed these demos in AssetMule assets along with other personalized buying information for our sales team and buyer champion to use.” 📍 For the template details & instructions, check out the link to the full article in the comments below 👇🏾👇🏾👇🏾 #gtm #productmarketing #interactivedemos #sales

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Yesterday, I had the pleasure to interview Chris Walker for the 12th episode of the FounderVideo podcast. Here are my key takeaways from our conversation: - We are extremely early to signal-based analytics, and Passetto is pioneering this "category" as a tech-enabled GTM consulting firm (not as a software company, at least not in the foreseeable future) to help companies make data-driven decisions that drive enterprise value, because its in the strategic actions to be taken against the data where companies find the most value, not in the data itself. - A lot of what goes into the shift from lead gen to demand gen has to do with tech. Most B2B sales & marketing tools of today are built upon the Demand Waterfall and Predictable Revenue models. The future of GTM tech lies in building upon models that reflect a unified view, and the Bowtie from Winning by Design is a good candidate for this. - Driving GTM efficiency is not so much about finding the highest ROI signals and figuring out how to get exponentially more of them, but rather about finding the ones with lowest ROI and cutting budget there. This can't be done if companies don't start tracking time-stamped signal data properly (as right now only 20-40% of sales actions can be reverse engineered to signals) - The podcast and dark social content strategy that helped Refine Labs go from $5,000/mo to +$10M in ARR in less than 4 years was a marketing execution that was way ahead of its time. However, nailing down demand creation today has a lot to do with the fast feedback loops and messaging iteration this strategy comes with (in this episode, Chris breaks down how to implement step-by-step). - Signal-based analytics need to be built from the top-down, and not bottom-up as most sales & marketing KPIs are measured. This is the core reason why most of Chris' messaging has been resonating more and more with CFOs, CEOs, and CROs rather than just marketing leaders. - There's a huge disconnect between finance and GTM teams, and Passetto is focused on fixing this. We touched on much more, so I'd highly suggest to give this one a listen: https://lnkd.in/e5uDadTd (spotify link in the comments) #gtm #signalbasedselling #signalbasedanalytics #demandgeneration

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🎉 The Seismic CMO: Your FREE 24-Hour Head Start on AI-Powered Go-To-Market Strategies! 🎉 Hello All! I'm thrilled to announce the launch of my new book "The Seismic CMO" tomorrow on Amazon! 🎉 As a special thank-you for being in my network, I'm giving you an exclusive 24-hour window to download a FREE copy! ➡️ Grab your copy now: https://lnkd.in/gvj58XBz 🚀 Why This Book Matters: How can you best leverage AI to empower a full-funnel go-to-market strategy? This book has the answer. Whether you're a CMO, aspiring CMO, CEO, Board member, or anyone else who drives a go-to-market function, this book will give you a roadmap for how to navigate this brave new AI world, even as it shifts beneath our feet. 📚 In this book, you will learn how to: 1. Unleash AI for Explosive Revenue Growth: Align marketing, sales, and customer success for maximum impact. 2. Craft Compelling Customer Journeys: Use AI-driven empathy to create experiences that resonate deeply. 3. Expand Your Top of Funnel: Master AI-powered demand generation to attract and nurture high-value leads. 4. Accelerate the Sales Cycle: Optimize your pipeline and close deals faster with AI-driven sales strategies. 5. Build a Thriving AI Culture: Foster innovation and ethical AI adoption within your teams. Don't miss out on this opportunity to get ahead of the curve! #TheSeismicCMO #executiveleadership #B2Bmarketing #AIinMarketing #TechMarketing #FreeBook And many thanks to all my incredible contributors and supporters! Shani H., Betsy Tong, Joanna Bloor, Mona Sabet, Raj Kanaya, Pam Fox Rollin, Sarah Cooper, Jan Kang, Delida Costin, Shirley S.W., Nancy Bateman, Einat Meisel, Ambra Wellbeloved, Colleen A. Blake, Connie Kwan, Elena Elkina, JD, LLM, Hayley N., Ileana Cheszes Berguig, Jory Des Jardins, Kamelia Gouchev, Kristin Boone, Lindsey Scheftic, Neda Mansoorian, Peter Swain, Shannon Nash, Esq., CPA, Whitney Sartain, Amy S. Patel, Elizabeth Bohannon, Karen Royer, Kimberly Bass, Maria Fernandez Guajardo, Josef Robey, Julia Grace Samoylenko, Brian Richards, Naja Faysal, Nanci Hibschman, Doug Berkowitz, Michelle Newcome, Dan Lynch, Dan Baker

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Wondering what's new in the world of early-stage innovation research? Katie Sheehan's team has helped many brands use conversational research to better explore unmet needs and whitespace territories, understand their real potential in the market, and refine ideas. Register for the next Reach3 Insights masterclass webinar featuring Katie and Matt Kleinschmit to hear what they're learning and best practices you can use right away: https://lnkd.in/gwrpUxga #innovation #marketresearch #productresearch

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Hey fellow marketers, have you heard of LLMO? It stands for Large Language Model Optimization, and its an emerging area that both B2B and B2C marketers need to learn about. Large language models (LLMs) provide a search experience that’s dramatically different from the web-browser experience. And guess what? Buyers are increasingly turning to LLMs to conduct their research. This excellent Harvard Business Review article co-authored by my pals Mike Ensing and Jarvis Bowers (and Stefano Puntoni at The Wharton School) offers a good introduction to the topic. Just one snippet I found insightful: "SEO professionals — soon to be LLMO professionals — will need to manage brand representation across multiple LLM platforms, under a new set of optimization methodologies, and at a pace to keep up with the quickly evolving LLM landscape." Link is in the first comment. #AI #Marketing #SEO #LLMO

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This is so great to see! As we head into the Upfronts and Newfronts, brands need to know they can reach a massive audience, using video, that doesn't get skipped or ignored and is 4x more efficient on a cost per second viewed metric. Efficiency AND Impact from In-Scene Media #uninterrupted #advertising with #AI

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I attended Forrester’s B2B Summit, and three themes resonated with me: AI, buyer groups, and buying signals. But more than anything, what I found incredibly valuable was hearing from other marketers. It’s reassuring to realize that we’re all grappling with similar challenges and can learn so much from each other’s experiences and insights. I’d love to join or create a small group of B2B content marketing leaders to keep these “roundtables” going. If you’re interested, DM me! When ChatGPT first made waves, I had a moment of panic - as most creatives did. But within a few days, I told my team to lean in, and lean in hard. We aimed to be prompt masters before we’d ever heard of that term. Someone described this moment we’re living through as similar to when the Internet was just getting started and some people bought url names and sold them for a lot of money while most had no idea what they were bearing witness to. There is so much opportunity, but we can’t see it because we’ve never seen this before. I feel fortunate to work at Feedzai, where I have the privilege of engaging with some of the brightest data scientists. So just maybe I’ll recognize a few urls. A special thanks to Robert Harris for providing me with the ticket to this invaluable experience. And to Will Henke for being our great partner at Forrester. Here’s to leaning in, learning more, and pushing the boundaries of what’s possible with AI in marketing! #contentmarketing #b2bmarketing #forrb2bsummit

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What will the future of #ContentSyndication be? 🚀 Stay ahead in the increasingly competitive content marketing landscape. Check out our take on how Content Syndication will transform in the future here: https://okt.to/xUYfXJ #MarketingTrends #AIIntegration

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