“While on my team, Joe worked on a important initiative to drive a proof-of-concept pilot program for building an in-house programmatic channel. Right from day one, Joe hit the ground running. His knowledge of industry, trends, and technology was exceptional, and he was quickly able to craft a detailed plan for laying the groundwork for the entire channel. He built out a programmatic playbook from scratch; educated key stakeholders; socialized his vision and approach; and rolled up his sleeves to execute. Despite some challenging business constraints, Joe continued to adapt and adjust with good humor and considerable tenacity. Joe laid the foundations for building a practice; negotiated partnerships; provided consistent thought-leadership; and regularly presented financial and performance analyses to senior management. If you're looking to bring an experienced, highly-knowledgeable, creative, and entrepreneurial programmatic leader onto your team, I absolutely recommend you connect with Joe!”
Stamford, Connecticut, United States
Contact Info
3K followers
500+ connections
Stamford, Connecticut, United States
Contact Info
3K followers
500+ connections
About
Experienced digital marketer with a demonstrated history in the Programmatic and AdTech…
Activity
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Trends from first half of 2024: Back to Marketing basics: From over pushing performance back to the fundamentals of marketing with an emphasis on…
Trends from first half of 2024: Back to Marketing basics: From over pushing performance back to the fundamentals of marketing with an emphasis on…
Liked by Joe Melendez
Experience & Education
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BMG360
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Licenses & Certifications
Courses
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DoubleClick Campaign Manager Basics
19356881
Languages
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English
Native or bilingual proficiency
Recommendations received
5 people have recommended Joe
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Senior Vice President of Media & Planning at BMG360
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