Congratulations to Chloe Ciccone on two years at BMG360! Chloe's favorite part about working at BMG360 is the people. She said, "It is so amazing when coworkers become best friends. No matter the team you're on, everyone is so respectful and comes together to help achieve a common goal." #congratulations #anniversary #bmg360
BMG360
Advertising Services
Shelton, Connecticut 2,941 followers
Full-Service Performance Marketing
About us
We are creative, results-driven performance marketing experts. Our 20 years of experience across television, audio, direct mail, and digital channels tells us that customer acquisition requires a hands-on, 360-degree approach. Performance creative and media strategy deliver powerful results when launched and optimized together, crafted precisely for the goal you’re trying to accomplish. Powered by high-impact creative, strategic testing and optimization, and proprietary marketing technology, we take a holistic approach to performance marketing. We work closely with each client to find the right channel mix for their unique goals and build a new approach to customer acquisition that sparks business growth and drives scalable long-term results. Teamwork and collaboration are the building blocks of our organization. No matter which team our employees are a member of, they are exposed to all departments across the organization, furthering their industry knowledge and deepening their understanding of what is necessary to execute a successful performance marketing campaign. At BMG360, employees interact with their peers across every area of the business, supporting and learning from one another and helping to grow our client’s businesses while growing BMG360 as well as their own careers.
- Website
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http://www.bmg360.com/
External link for BMG360
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Shelton, Connecticut
- Type
- Privately Held
- Founded
- 2003
- Specialties
- Fixed cost lead generation, Direct response media, Direct response radio & TV, Branded direct response, Radio host endorsement, Radio live reads, Creative development, Ad production, Radio & TV media buying, Retail support media buying, Media analytics, Pay per call, Media strategy & planning, Customer acquisition, Sales funnel optimization, paid social, Facebook Marketing, Google Adwords, Digital Marketing, SEM, and SEO
Locations
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Primary
Get directions
4 Armstrong Rd
3rd Floor
Shelton, Connecticut 06484, US
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Get directions
444 N Michigan Ave
Suite 1700
Chicago, IL 60611, US
Employees at BMG360
Updates
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This July we congratulate Patrick Reganon 2 years at BMG360! His favorite part of working here is the work and the people. He said, "Every day, I have the privilege of integrating my passions in animation, illustration, and design to craft visually compelling motion graphics videos. I also have the opportunity to work alongside a talented team of colleagues, ensuring that together, we consistently deliver exceptional content for our clients." #congratulations #anniversary #bmg360
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Congratulations to Nathanael Appleby on three years at BMG360! Nate is known for his dedication to his clients' success and growth, along with his operational expertise which helps drive efficiency within the SEO department. #anniversary #congratulations #bmg360
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Think your top-performing ad is enough? Think again. Even high-performing ads eventually lose their impact. The key to long-term success isn't just finding one winner - it's developing a variety of winning ads. In a recent 14-week campaign, we saw response rates drop 39% with a single ad. By introducing variety, the decline slowed to just 2%. We're seeing this across channels, too. Remember: Continuous testing is crucial for sustained success. #TVAdvertising #CreativeTesting #MarketingStrategy #creativestrategy
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Ron Rosano (BMG360 head of Search marketing)'s Take on Google's Cancelled Third-Party Cookie Deprecation Not extremely surprised. The company's initial push to eliminate third-party cookies was a response to the growing demand for online privacy. As the faraway market share leader of web browsers, they didn't really have to do anything, but in the privacy-first world we're moving towards, they're going to have to address privacy in some way. Instead of a full cookie cleanse, Google now plans to introduce a new Chrome experience that allows users to make informed choices about their web browsing privacy. Google's Privacy Sandbox initiative (more here: https://lnkd.in/dPGxZPst ) is meant to be a solution, aiming to create innovative ways to improve online privacy while maintaining an ad-supported internet. In the blog post, Google says they would “introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing," shifting the responsibility to users, potentially allowing Google to maintain its advertising effectiveness while still addressing privacy concerns. What do you think? Were you surprised? What's next? #DigitalPrivacy #AdTech #GoogleChrome #cookiedeprecation
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This July we congratulate Brian Gallo on his four-year anniversary at BMG360! When asked about his favorite part of working at BMG360, he said, “Working with some of the most talented people in my career, while driving real business growth for our clients.” #congratulations #anniversary #bmg360
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Congratulations to Arthur Brodskiy on two years at BMG360! Arthur developed the SEO’s team process for automated email campaigns, which have been fundamental in our success and client satisfaction. Thanks Arthur for all that you do! #congratulations #anniversary #bmg360
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Congratulations to Regina Falkowski on her sixth anniversary at BMG360! When asked what she's most excited for in the BMG future she said, "I am amazed by how much the digital advertising landscape has evolved. Over the past six years, we've navigated through transformative changes in technology, consumer behavior, and market trends. I'm excited to see how the next six years will unfold, and I'm looking forward to being part of the innovative journey ahead."
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This July, we congratulate Abdullah Alsalihi - MBA on his two-year anniversary at BMG360! Abdullah is our resolution expert - when we’re struggling to find a solution, Abdullah is our go to guy. Thank you for all that you do! #congratulations #anniversary #bmg360
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Sneak peek...coming soon: The BMG360 Performance Marketing Podcast! First up: How will the Olympics, elections, and other media disruptions impact advertising strategies and campaigns? Stay tuned! Shout out to Maureen Grandin, Tyler Korponai, Rochelle Starr, Bradley Klein, Ron Rosano, Alec Green, and Jesse Manning! #podcast #performancemarketing #olympics #olympicsads
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