Joseph Devlin’s Post

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Account Executive at Goodway Group

Trends from first half of 2024: Back to Marketing basics: From over pushing performance back to the fundamentals of marketing with an emphasis on Brand Building Everything is an ad network - from tapping into retail data from partners like Walmart and Roundel to financial and airline data Generative AI: Much of the use of generative AI by marketers has been focused on chatbots, research, translation and personalization rather than creating commercials with generative AI tools. https://lnkd.in/ez7qP9Tx

Marketing Briefing: What to make of the major marketing trends of the first half of 2024

Marketing Briefing: What to make of the major marketing trends of the first half of 2024

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