Trends from first half of 2024: Back to Marketing basics: From over pushing performance back to the fundamentals of marketing with an emphasis on Brand Building Everything is an ad network - from tapping into retail data from partners like Walmart and Roundel to financial and airline data Generative AI: Much of the use of generative AI by marketers has been focused on chatbots, research, translation and personalization rather than creating commercials with generative AI tools. https://lnkd.in/ez7qP9Tx
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Wondering how AI will change the world of personalization? Check out this article from the Forbes Agency Council where Acxiom's Chief Revenue Officer Tate Olinghouse talks about how brands are creating personalized customer experiences using AI. #MarketingMadeBetter
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Wondering how AI will change the world of personalization? Check out this article from the Forbes Agency Council where Acxiom's Chief Revenue Officer Tate Olinghouse talks about how brands are creating personalized customer experiences using AI. #MarketingMadeBetter
Council Post: How Agencies Are Using AI To Better Personalize Clients' Marketing
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Wondering how #AI will change the world of personalization? Check out this article from the Forbes Agency Council where Acxiom's Chief Revenue Officer Tate Olinghouse talks about how brands are creating personalized customer experiences using AI. #MarketingMadeBetter
Council Post: How Agencies Are Using AI To Better Personalize Clients' Marketing
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Wondering how AI will change the world of personalization? Check out this article from the Forbes Agency Council where Acxiom's Chief Revenue Officer Tate Olinghouse talks about how brands are creating personalized customer experiences using AI. #MarketingMadeBetter
Council Post: How Agencies Are Using AI To Better Personalize Clients' Marketing
forbes.com
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Wondering how AI will change the world of personalization? Check out this article from the Forbes Agency Council where Acxiom's Chief Revenue Officer Tate Olinghouse talks about how brands are creating personalized customer experiences using AI. #MarketingMadeBetter
Council Post: How Agencies Are Using AI To Better Personalize Clients' Marketing
forbes.com
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Wondering how AI will change the world of personalization? Check out this article from the Forbes Agency Council where Acxiom's Chief Revenue Officer Tate Olinghouse talks about how brands are creating personalized customer experiences using AI. #MarketingMadeBetter
Council Post: How Agencies Are Using AI To Better Personalize Clients' Marketing
forbes.com
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Embarking on the journey of integrating AI in my digital marketing approach has shed light on an invaluable lesson. The power of AI certainly excels in automating tasks, but the human element in marketing cannot be overemphasized. Remember, 'AI complements humans' - it doesn't take our place. Sharing more insights on this subject on my blog. Link below. #AIinMarketing #Balance #HumanTouch https://lnkd.in/gkpYS5kN
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https://mattkundodigitalmarketing.com
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We are very excited about the possibilities AI can bring to the world of marketing effectiveness. From more powerful exploratory data analysis and synthetic data creation to faster, smarter insight production, there are clear benefits to having a smart AI strategy, aligned with clever people to make it all work and bring it together. In this clear and inspiring article below, mega-brain Mike Deer explains how we can maximise these benefits. #AI #marketingeffectiveness #Gaintheory #analytics #data
How will generative AI impact the data, insights, and people involved in marketing effectiveness? Featured in the Association of National Advertisers' Industry Insights, Gain Theory’s Global Head of Technology Michael Deer goes in search of answers to this timely question. https://lnkd.in/eU7rqWYn
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ana.net
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Unlocking the Future: Dive Deeper into AI in Marketing AI is revolutionizing digital marketing in unprecedented ways. From drastically reducing customer acquisition costs to enhancing marketing strategies, the future of AI is here. My latest LinkedIn article dives into how AI is: Capturing attention with surgical precision Personalizing user experiences like never before Predicting customer needs with remarkable accuracy Revolutionizing customer service with AI-powered chatbots Explore these insights and discover how AI can give your marketing efforts a competitive edge by giving my recent post a quick read! https://buff.ly/462V5oK #DigitalMarketing #AI #MarketingInnovation #FutureOfMarketing #AIinMarketing
Harnessing the Power of AI: Digital Marketing of the Future
Max Orvik on LinkedIn
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Great article by Gain Theory’s Michael Deer on the transformative potential of Generative AI in marketing. Explore how Gen AI enhances data assets and synthetic data. Dive into techniques like retrieval-augmented generation (RAG) and fine-tuning for richer, more efficient insights. Discover how Gen AI collaborates with human expertise, potentially addressing talent shortages by upskilling teams.
How will generative AI impact the data, insights, and people involved in marketing effectiveness? Featured in the Association of National Advertisers' Industry Insights, Gain Theory’s Global Head of Technology Michael Deer goes in search of answers to this timely question. https://lnkd.in/eU7rqWYn
What Role Can Generative AI Play in Marketing Effectiveness?
ana.net
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