About
Articles by Dr. Joe
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APEX Aviation Book Review: Alan Joyce and the Resilient Rise of Qantas
APEX Aviation Book Review: Alan Joyce and the Resilient Rise of Qantas
By Dr. Joe Leader
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APEX Encourages Normal Air Travel During Novel Coronavirus COVID-19 with Noted Exceptions
APEX Encourages Normal Air Travel During Novel Coronavirus COVID-19 with Noted Exceptions
By Dr. Joe Leader
Contributions
Activity
Experience & Education
Honors & Awards
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Aer Lingus Passenger Experience Strategy Presentation
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Aviation Festival Asia Opening Keynote Presenter
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Simpliflying Airline Marketing Innovation Lab Opening Keynote
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APEX CEO Lifetime Achievement Award Presentation
Singapore
Presented APEX CEO LIfetime Achievement Award to Singapore Airlines CEO Goh Choon Phong
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IATA World Passenger Symposium Connectivity Panel Leader
Dubai, UAE
Led top-tier IATA passenger experience panel entitled "enabling an entire passenger experience journey with on board connectivity" with panelists Emirates Divisional VP of Customer Experience, Inflight Entertainment and Connectivity Patrick Brannely; Qatar Airways Head of CSR and Inflight Entertainment Babar Rahman; Finnair Chief Commercial Officer Juha Järvinen; and Panasonic Avionics VP Global Communication Services David Bruner; and ViaSat Director of Business Development Meherwan Polad.
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FTE Global Launch, Chairman of Inflight 2025, Chairman of Inflight Innovation, and FTE Think Tank Leader
Las Vegas, Nevada
With APEX in the role of Headline Partner, spoke at start of 11th annual conference to introduce iconic founder Daniel Coleman. Served as Chairman presenting the APEX view of inflight in 2025. Served as Chairman of the Inflight Innovation Case Studies. Served as FTE Think Tank leader.
Served as Chairman presenting the APEX view of inflight in 2025 with an incredible group of panelists including Qatar Airways SVP Customer Experience Rossen Dimitrov, American Airlines Director and APEX…With APEX in the role of Headline Partner, spoke at start of 11th annual conference to introduce iconic founder Daniel Coleman. Served as Chairman presenting the APEX view of inflight in 2025. Served as Chairman of the Inflight Innovation Case Studies. Served as FTE Think Tank leader.
Served as Chairman presenting the APEX view of inflight in 2025 with an incredible group of panelists including Qatar Airways SVP Customer Experience Rossen Dimitrov, American Airlines Director and APEX President Brian Richardson, Aeromexico SVP Edouard Piquet, Alaska Airlines Manager of Inflight Experience Matthew Coder, and Lufthansa Systems Chief Consultant and APEX Board Member / Technical Co-Chair Michael Childers.
Served as Chairman of the Inflight Innovation Case Studies with presenters Virgin Australia Head of Customer Experience and Business Transformation Ben Asmar, Tangerine Senior Designer Daniel Flashman, and Smart Design Vice President Health Martin.
Served as FTE Think Tank leader focusing upon for Onboard Connectivity 2025 with Google's Max Coppin, Boeing Connectivity Manager Stephen Call, Aeroméxico VP of Customer Experience Rodrigo Llaguno, and Panasonic Avionics Corporation VP of Global Communication Services David Bruner. -
IFSA EXPO Keynote Presenter
Chicago, Illinois
Presented after United Airlines SVP and CMO Tom O'Toole on the importance of IFSA and APEX working together to advance airline passenger experience in the upcoming decade.
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CAPA Australia Pacific Summit Passenger Experience Chairman
Brisbane, Australia
Chaired and moderated session with American Express Global Business Travel's Managing Director of APAC David Reimer, Embraer's Senior Airline Marketing Manager Adam Young, SITA's Regional Sales Director Jay Youlten , Travelport's Vice President Asia Pacific & Global Sales Strategy Damian Hickey, and Gogo's APAC Partnerships Manager John Hopkins.
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Key Speaker at APEX TECH on APEX Unified In-Flight Connectivity Roadmap
Hollywood, California
Presented industry-first plan for airline Wi-Fi connectivity roadmap across APEX's 31 providers
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Keynote Speaker at Airline Top 100 Strategic
Helsinki, Finland
Served as keynote speaker alongside Airbus Vice President of Marketing Ingo Wuggetzer at airline's Top 100 strategic gathering.
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Speaker and Moderator of the 2016 Air Transport Summit on Enabling the Connected Aircraft
Barcelona, Spain
Served as lead speaker and moderator with Andrew Hutson-Smith, SVP Data Services, Rolls-Royce; Dr. Jens Schiefele, Director, Digital Aviation Research, Boeing; and Gregory Ouillon, CTO, SITAONAIR. Our work reviewed how modern ‘connected aircraft’ generate vast amounts of data. But how can airlines collect, distribute, and rapidly apply that data to improve operational performance and the customer experience? How can connecting technologies help to truly integrate the aircraft into the…
Served as lead speaker and moderator with Andrew Hutson-Smith, SVP Data Services, Rolls-Royce; Dr. Jens Schiefele, Director, Digital Aviation Research, Boeing; and Gregory Ouillon, CTO, SITAONAIR. Our work reviewed how modern ‘connected aircraft’ generate vast amounts of data. But how can airlines collect, distribute, and rapidly apply that data to improve operational performance and the customer experience? How can connecting technologies help to truly integrate the aircraft into the airline’s IT infrastructure, both in the air and on the ground? From in-flight passenger connectivity, crew tablets and Electronic Flight Bags (EFBs) to new generation satellite technologies and wireless techniques at the gate, what are the enabling technologies for airlines to realize the full potential of connected aircraft?
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APEX MMM Presenting Speaker
Amsterdam, Netherlands
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Chairman’s Presentation at FTE Europe: The APEX View of IFEC in 2025
Amsterdam, Netherlands
Chairman’s Presentation: The APEX View of IFEC in 2025
Joe Leader, CEO, Airline Passenger Experience Association (APEX)
Panelists:
- Joost Blom, Air France-KLM Manager Product Innovation In-Flight
- Christine De Lille, TU Delft Assistant Professor
- Fred Warren, Microsoft's Creative Director of Connected Digital Services -
FTE Europe Think Tank 2025 Panelist
Amsterdam, Netherlands
The FTE Onboard 2025 Think Tank presented key conclusions from the work and challenges to the vision from APEX, Google, Airbus, Zodiac, and Honour before TU Delft faculty presented ideas on the in-flight experience of 2025. The panel then discussed these topics in a quick-fire, no holds barred Q&A session covering the following topics:
- Cabin Design & Passenger Comfort
- In-flight Entertainment & Connectivity
- Crew & Passenger Empowerment
- Cabin Classes & Differentiation…The FTE Onboard 2025 Think Tank presented key conclusions from the work and challenges to the vision from APEX, Google, Airbus, Zodiac, and Honour before TU Delft faculty presented ideas on the in-flight experience of 2025. The panel then discussed these topics in a quick-fire, no holds barred Q&A session covering the following topics:
- Cabin Design & Passenger Comfort
- In-flight Entertainment & Connectivity
- Crew & Passenger Empowerment
- Cabin Classes & Differentiation Strategies
Panelists:
- Joe Leader, CEO, Airline Passenger Experience Association (APEX)
- Max Coppin, Partner Development Manager, Google
- Ralf Schliwa, VP Cabin and Cargo Innovation, Executive Expert Overall Cabin, Airbus
- Sébastien Sivignon, Vice President, Airbus Development Team, Zodiac Aerospace
Chair
- Daniel Coleman, Founder, Future Travel Experience
Session Facilitators & Presenters:
- Mike Crump, Managing Director, Honour Consulting
- Peter Vink, Professor, TU Delft -
Keynote Speaker at Aircraft Interiors Expo (AIX) Hamburg with Google: The Future of Digital Passenger Experience and the Official Airline Ratings
Hamburg, Germany
At AIX Hamburg, Google presented the Future of Digital Passenger Experience and APEX provided the first public overview of the Official Airline Ratings. APEX unveiled the only airline ratings system in the world that will have verified passenger flights with instantly validated passenger flight ratings tied to airlines, aircraft, and booked class of service. For APEX airlines around the world, this presentation showed how APEX would provide new, unbiased data. For APEX vendor members, this…
At AIX Hamburg, Google presented the Future of Digital Passenger Experience and APEX provided the first public overview of the Official Airline Ratings. APEX unveiled the only airline ratings system in the world that will have verified passenger flights with instantly validated passenger flight ratings tied to airlines, aircraft, and booked class of service. For APEX airlines around the world, this presentation showed how APEX would provide new, unbiased data. For APEX vendor members, this presentation highlighted key elements that improve passenger experience ratings. In addition, APEX showed how this change would affect the APEX Passenger Choice Awards moving forward.
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Key Speaker at EyeforTravel
San Francisco, California
In the Air: Revolutionizing the Connected Airport and Airline Experience
Beacon technology, self-service and increased use of mobile options are not only revolutionizing the passenger experience but also serving to drives revenues both pre-flight and during flight. How can airlines and airports work together to deliver a first class seamless passenger travel experience? Can data issues be overcome? -
Keynote Opening Speaker at Aero-Connect 2016
London, UK
Conducted keynote entitled Airline In-Flight Connectivity: The New Paradigm of Passenger Experience.
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Keynote Speaker at Hamburg Aviation Conference
Hamburg, Germany
Keynote: The Airline Experience of You. Disruption has become the new normal. Customer, technology and innovation are key decisive criterias to face the new reality. Joe Leader was featured at this boutique event at the leading think tank for future oriented organizations discussing holistic strategies to face this dynamic environment.
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Keynote Speaker; Industry Expert Speaker on Entertainment Accessibility and Content Security at Aircraft Interiors Middle East Inflight Workshop
Dubai, UAE
Keynote Welcome: "Maximizing Passenger Experience Results for the Middle East" via APEX Global Survey data
Industry Expert Speaker: "Enhanced Entertainment: Accessibility" for ensuring visually and hearing-impaired passengers can engage with the in-flight entertainment system
Industry Expert Speaker: "Safeguarding the Content" Everyone wants cutting edge IFEC, everyone needs to make it secure. -
FTE Asia Expo Ribbon Cutting
Singapore
Conducting official ribbon cutting of FTE Asia Expo Singapore event with FTE Co-Founder Daniel Coleman
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Opening Presenter, Moderator of APEX Asia: Vision for the Future of Asian Air Travel
Singapore
http://apex.aero/2015/11/17/APEX-Asia-With-CEO-Joe-Leader
With the rapid development in the airline industry in Asia, airlines look at passenger experience to strengthen brand image and enhance passenger satisfaction. This opening session offered an overview of the airline industry exploring how the region’s airlines tap into the ever growing travel market, offer superior products and services targeted for specific customers and deliver exceptional customer experiences. What investments…http://apex.aero/2015/11/17/APEX-Asia-With-CEO-Joe-Leader
With the rapid development in the airline industry in Asia, airlines look at passenger experience to strengthen brand image and enhance passenger satisfaction. This opening session offered an overview of the airline industry exploring how the region’s airlines tap into the ever growing travel market, offer superior products and services targeted for specific customers and deliver exceptional customer experiences. What investments have been made that echo applause by the industry and passengers? How are offerings tailored for the country, region and world? What makes the region unique? Insights were shared on the future of the aviation industry and what the future of passenger experience will be. -
Key Speaker at Americas AIRCOM and E-Aircraft Conference
Miami, Florida
Presented as APEX CEO on future of aircraft connectivity at annual Western Hemisphere meeting for SITA OnAir.
Jim Falen, senior flight operations engineer of Alaska Airlines: “It is interesting to learn that many airlines are moving to the AIRCOM cloud. I would like to know the pro/con from their view,” Falen remarked on APEX CEO Joe Leader’s specific presentation, saying, it “seemed spot-on to generate new revenue.”…Presented as APEX CEO on future of aircraft connectivity at annual Western Hemisphere meeting for SITA OnAir.
Jim Falen, senior flight operations engineer of Alaska Airlines: “It is interesting to learn that many airlines are moving to the AIRCOM cloud. I would like to know the pro/con from their view,” Falen remarked on APEX CEO Joe Leader’s specific presentation, saying, it “seemed spot-on to generate new revenue.”
http://apex.aero/2015/10/08/sita-onair-airlines-future-of-connectivity -
APEX EXPO Opening Speaker
Portland, Oregon
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FTE Global Keynote Presenter
Las Vegas, Nevada
Leader made his premier industry presentation as APEX CEO in the keynote slot adjacent to Lee McCabe, Global Head of Travel, Education and Consumer Services at Facebook. In the spirit of following Facebook's curation around each individual, Leader demonstrated how airlines will customize experiences for passengers during all phases of their journey. Leader's presentation, entitled "The Future Has Already Arrived: The Airline Experience of You," demonstrated how flight curation will help shape…
Leader made his premier industry presentation as APEX CEO in the keynote slot adjacent to Lee McCabe, Global Head of Travel, Education and Consumer Services at Facebook. In the spirit of following Facebook's curation around each individual, Leader demonstrated how airlines will customize experiences for passengers during all phases of their journey. Leader's presentation, entitled "The Future Has Already Arrived: The Airline Experience of You," demonstrated how flight curation will help shape individual passenger experiences based on personal preferences. Using currently available technologies, Leader flew through how the airline passenger experience will be customized at each step including flight purchase, airport arrival, in-airport guidance, enhanced in-flight entertainment, predictive onboard services, intelligent in-flight delay options, and guided arrival.
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CMO Summit Speaker
Phoenix, Arizona
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British Airways "Face of Opportunity" Entrepreneurial Award Winner
New York • London
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Customer Experience Marketing Summit: Hosting Presenter
Atlanta
Served as host presenter of two-day conference working with Fortune 500 national-speakers.
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Direct Marketing Association for National Meetings: Key Presenter on Customer Preference Management
New York • Las Vegas
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EBACE Featured Presenter, Air Taxi / Air Charter Revolution
Geneva, Switzerland
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International Air Taxi / Air Charter Convention: Keynote Presenter and Emcee
Ft. Lauderdale, Florida
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Latin American Aviation Association: Keynote Presenter
Rio de Janeiro, Brazil
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Loyalty360 National Conference: Keynote Presenter with Southwest Airlines on Customer Preference Management
Dallas
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NBAA Featured Presenter, Air Taxi / Air Charter Revolution
Orlando, Florida
More activity by Dr. Joe
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Kore.ai - NEW Exhibitor announced for FTE Global 2024. Renowned as the “CES of Aviation”, FTE Global takes place at the Long Beach Convention Center,…
Kore.ai - NEW Exhibitor announced for FTE Global 2024. Renowned as the “CES of Aviation”, FTE Global takes place at the Long Beach Convention Center,…
Liked by Dr. Joe Leader
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I have to share this TRAVEL TIP! I was able to renew my Passport online (from my back deck with no expedited fees) and got it mailed to me in 8…
I have to share this TRAVEL TIP! I was able to renew my Passport online (from my back deck with no expedited fees) and got it mailed to me in 8…
Liked by Dr. Joe Leader
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Amazing flight back on an Air France A350 to #Atlanta, but I took a photo in Toulouse of my favorite Air France aircraft of all time that I last flew…
Amazing flight back on an Air France A350 to #Atlanta, but I took a photo in Toulouse of my favorite Air France aircraft of all time that I last flew…
Shared by Dr. Joe Leader
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The June/July edition of LARA is here and it’s our biggest issue of the year! 🎉 We’re celebrating our 40th anniversary in this issue. Inside you’ll…
The June/July edition of LARA is here and it’s our biggest issue of the year! 🎉 We’re celebrating our 40th anniversary in this issue. Inside you’ll…
Liked by Dr. Joe Leader
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My first ever Air France La Premiere Porsche AG experience connecting at #Paris #CDG with much thanks to Christophe Balard and Samuel REYNARD! Nice…
My first ever Air France La Premiere Porsche AG experience connecting at #Paris #CDG with much thanks to Christophe Balard and Samuel REYNARD! Nice…
Shared by Dr. Joe Leader
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Enjoyed Airbus Customer Days in #Toulouse with an incredible Cabin Panel including Cebu Pacific Air’s Alberto López Blanco, Iberia’s Alberto García…
Enjoyed Airbus Customer Days in #Toulouse with an incredible Cabin Panel including Cebu Pacific Air’s Alberto López Blanco, Iberia’s Alberto García…
Shared by Dr. Joe Leader
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Loved flying British Airways this evening on an Airbus 320neo from #London to #Toulouse! Looking forward for the next couple days here for APEX…
Loved flying British Airways this evening on an Airbus 320neo from #London to #Toulouse! Looking forward for the next couple days here for APEX…
Shared by Dr. Joe Leader
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Amazing achievement of our fantastic Saudia teams. Jointly we can do it! It’s a long but steady process and the results have been amazing. That’s how…
Amazing achievement of our fantastic Saudia teams. Jointly we can do it! It’s a long but steady process and the results have been amazing. That’s how…
Liked by Dr. Joe Leader
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At Fiji Airways, we pride ourselves on blending innovation with tradition to create a truly unique travel experience. Our double win at the 2024…
At Fiji Airways, we pride ourselves on blending innovation with tradition to create a truly unique travel experience. Our double win at the 2024…
Liked by Dr. Joe Leader
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I asked #AI to make my #airplane seat more #futuristic and it somehow turned it into a Star Trek medical bay bed!?! At least I made it to Europe and…
I asked #AI to make my #airplane seat more #futuristic and it somehow turned it into a Star Trek medical bay bed!?! At least I made it to Europe and…
Shared by Dr. Joe Leader
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With Renacen-3D SeatMapVR’s Joaquín Alviz and Diego de Alcalá Cachero Rodríguez as Turkish Airlines’ Vildan H. Kesici experiences an upgraded seat…
With Renacen-3D SeatMapVR’s Joaquín Alviz and Diego de Alcalá Cachero Rodríguez as Turkish Airlines’ Vildan H. Kesici experiences an upgraded seat…
Shared by Dr. Joe Leader
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