Jeremy Merrell Williams

This analysis is interesting, but it lacks judgment based on data analysis and profit margin calculation. Currently, manufacturers of 6DOF VR all-in-one headsets are selling each unit at a loss, yes, you heard it right, they are incurring significant losses. One company in the industry expanded from 400 employees to 2000, then downsized to 200 after experiencing two years of severe loss-making investments, and now they are focusing on the B2B market. Meta's quarterly losses even exceed hardware sales by tenfold. Continuing this kind of business model is simply burning investors' money. Products like Oculus Go, with a form factor of 3DOF all-in-one headsets, have completely different use cases from products like Quest, which are 6DOF all-in-one headsets. This market does not have consumer users; it focuses on dozens of application scenarios such as education, training, healthcare, and entertainment. These scenarios demand customized products with relatively lower performance requirements. They need simple deployment and user-friendly operation. What's especially important for B2B industries is that manufacturers can develop different functions based on different scenarios and software to meet various customer needs. Moreover, over the past few years, tens of thousands of software and hardware manufacturers, content providers, and integrators have benefited from these 3DOF scenarios. They are making money; they are not incurring losses, especially not from failed products as mentioned in the article. https://lnkd.in/g2vdM9nH

17

5 Comments

Ever thought AI could spin an entire business division out of thin air? Curt Maly's story is a testament to the transformative power of AI in content creation. From leveraging multiple tools to streamline video editing to sparking a business idea that was non-existent a year ago, AI isn't just about automation; it's about innovation. Want to hear more about Curt's journey and the strategy behind it? Catch the full episode here: https://vist.ly/zygc

5

#WednesdayWisdom #NowReading about Claude #AI -- "Today, we're announcing the Claude 3 model family, which sets new industry benchmarks across a wide range of cognitive tasks. The family includes three state-of-the-art models in ascending order of capability: Claude 3 Haiku, Claude 3 Sonnet, and Claude 3 Opus. Each successive model offers increasingly powerful performance, allowing users to select the optimal balance of intelligence, speed, and cost for their specific application. Opus and Sonnet are now available to use in claude.ai and the Claude API which is now generally available in 159 countries. Haiku will be available soon." https://lnkd.in/ep9qAm4F

1

Aligns with our experience. Moving cautiously with this is smart IMHO-->

2

GEMINI STILL WOKE: Google's AI image generator, Gemini, is still grappling with significant bias problems. Despite advancements, it continues to generate images that reinforce harmful stereotypes and exclude diverse representation. The persistence of these issues underscores the challenges in creating truly unbiased AI. Even with sophisticated algorithms and vast datasets, biases in the data can lead to skewed results. This situation raises critical questions about the ethics of AI and the responsibilities of tech giants. How can we ensure that AI systems reflect the diversity and complexity of the real world?

1

Yeah, yeah, more "AI" news. Not why I shared. Instead, for the mention of Apple being worried new tech could make the iPhone a "dumb brick". Which reminds me of my articles on tech making #creditunions "dumb banks". (See them below!) #AI #technology #adaptation #innovation #digitaltransition

2

1 Comment

Huge, huge difference between saying "we want to be a platform" and actually being one. Some organizations & teams have this licked. Data & analytics are at the heart of it. There's a product roadmap, clear channels for customer feedback, and a delicate balance of leadership & humility to adjust with the times. It requires investment in people, change management, experience, and technology – but it can totally pay off in the long run. The cautionary flip side is flipping a few switches on a platform and starting to hoover up customer data without a clear sense of why. Maybe the data will be useful? Maybe it'll be an asset to sell to partners? Will it drive revenue? Maybe it'll increase another metric? Over the course of my career I've seen too many folks start from a place of "we need x and we need it now" without any supporting evidence or data; the forward-looking folks are the ones who take a beat to say, "Okay, here's why we want to do this and what it's going to do" – or, "We aren't quite sure; can you help us figure out why we should do this?" Ask better questions, as Karen VanHouten is wont to say. Shifting from a product mindset to a platform mindset is not trivial. --- Join me and the TMG team at B2B Online Chicago next week, May 6-8. Stop by booth 509 to talk with us about your CX and technology challenges. Not registered yet? Register today via our page and get 25% off. 💥

7

My new article for the Forbes Technology Council is live about the DAWN OF SPATIAL COMPUTING. We've been working in AR for 15+ years, headsets for 8+ years, and I wonder if we've finally reached the tipping point for greater consumer adoption. Take a look! https://lnkd.in/gCuNhfkp #AR, #spatialcomputing, #xr, #mixedreality

92

16 Comments

Since Apple rolled out Custom Product Pages in 2021, they have generated considerable buzz, but is it worth the hype? 🤔 Recent analysis from AppTweak shows that half of the top 100 grossing games use CPPs, suggesting they're a critical component of paid UA strategies for many developers. ⚠ But before implementing CPPs for your game, ask yourself one question: Do you have a solid hypothesis for using CPPs, like showcasing specific features or catering to distinct user segments? Without this, the investment in time and money might not bring the desired returns. Learn more about strategies for effective use of CPPs in our latest article: https://lnkd.in/dK8FqEYQ #aso #appstoreoptimization #customproductpages #mobilemarketing

12

Client Kickoff Call strategy -> brute force speed to ramp velocity, my fav way is via a test idea redlight/greenlight game in miro. (benefits are to quickly check/validate data, politics, and flywheel blockers) Latest advancements is to have 2-way sync of Miro and Airtable in some accounts so we can jump back and forth, replacing the test doc artifact that is usually a deck.

23

6 Comments

TL;DR: Keep blasting emails and you’ll find yourself decreasing your database exponentially very soon. 😑 Gmail is at it again! It looks like they are set to release a new "manage subscriptions" on the side menu that will let you easily unsubscribe from bulk mailers. This looks to be another impactful challenge for companies who do not have a strong segmentation strategy and depend on blasting newsletters to everyone instead of targeted lifecycle campaigns. I imagine I’ll hear from quite a few concerned folks on the sending side of this ecosystem when those unsubscribe rates start to skyrocket. Don’t panic! Reach out if you are stuck with this and need some help to improve your email program as remember, an engaged list is a more profitable list. 🤑 #EmailMarketing

21

1 Comment

It’s not about replacing the human touch; it’s about amplifying it with tech. The right software tools don’t replace the human element; they enhance it, allowing us to connect, engage, and convert with efficiency. ↳ Automate to Connect: Use software for routine tasks. More time for real conversations. ↳ Personalize at Scale: AI can tailor your messages, making each touchpoint feel personal. ↳ Streamline Follow-Ups: Let CRM tools remind you when to re-engage, keeping leads warm. ↳ Focus on Value: Automation nurtures leads with consistent value, preparing them for that sales conversation. In the end, it’s about leveraging technology not as a substitute but as a supercharger for our sales strategies. Automation is not about removing the human touch; it's about extending your capacity to connect meaningfully with more people, more efficiently. #SalesAutomation #TechInSales #B2BSales #SmallBusinessGrowth

17

2 Comments

This is so great to see! As we head into the Upfronts and Newfronts, brands need to know they can reach a massive audience, using video, that doesn't get skipped or ignored and is 4x more efficient on a cost per second viewed metric. Efficiency AND Impact from In-Scene Media #uninterrupted #advertising with #AI

16

Claude 3.5 Sonnet just outpaced GPT-4. Yup, you read that right. The latest from Anthropic is setting new benchmarks and making waves. It's a compelling read for anyone fascinated by the AI race. At Hexium AI, we're always pushing the envelope and staying ahead of the curve. This article sheds light on future possibilities and innovations that we believe in. I'd love to hear your take on Anthropic's leap forward. What do you think this means for the future of AI?

4

We are almost half way through 2024 and we have battled a unique set of challenges that are reshaping strategies and forcing industry professionals to think outside the box. From the rapid advancements in technology to shifting consumer behaviors and increased regulatory scrutiny, marketers and advertisers continiue their quest to capture and retain audience attention. In a recent edition for Forbes Agency Council, my peers and I dive into some of these issues and effective ways to overcome them. Swipe the carousel and find a link in the comments for the full material. #marketingchallenges #martech

17

2 Comments

As 2024 unfolds, the #AdTech industry finds itself at the forefront of a transformative era, driven by visionary companies and groundbreaking technologies. Today, 5 companies are poised to make a significant impact in 2024: Kevel

44

1 Comment