Marketers know that video is one of the most powerful tools they can use to engage audiences and infuse their efforts with value/ROI. But how to execute a video marketing strategy remains challenging for brands.
That’s because marketers have options.
Between building an in-house video team, onboarding an expensive agency, finding cost-effective but random videographers, and building a long-term relationship with a video production partner, marketing leaders need to make decisions they’re willing to stand behind. Through thick and thin, always with the brand’s best outcomes in mind.
Frankly, that’s hard to do. Especially if you have to do it every time, for every campaign or video.
That’s why I believe so strongly in the power of finding a video production partner.
I’m biased – obviously – but I’ve also been on the other side of every option. From run-and-gun “video guy,” an agency-side EP and now the Founder of Pennant Video, I’ve learned a lot over the last couple decades about actually getting a good return and having a great experience while executing a video marketing strategy.
So, why should you work with a long-term video partner (like Pennant)? Well, in true Pennant fashion (and in light of some recent Celtics news), let’s tease it out with a solid sports analogy.
🏆 Let’s say you run a team, and your goal is to win the NBA Finals. Would you draft a new team for every game? It might seem like a good idea on paper (or in a fantasy matchup), but in reality you want to build chemistry and consistency. That way, when the pressure is on, you’ll know you’ve maximized your chances of winning.
😅 Championships take effort. They take persistence. And they take investment. But when you’re bringing in the right group of rookies, roles players and seasoned vets who understand your system, you create efficiencies that make sense on a balance sheet. After all, you don’t want the cost to distract from the joy of hoisting that trophy over your head.
📋 An experienced and strategically-minded coaching staff is also key. They work behind the scenes to call the tactical plays while adhering to a winning vision for the team. Their guidance and leadership might not be obvious at first, but in the end they empower the team to perform and become leaders themselves.
🎊 When the confetti settles and the champagne gets sticky, is your first thought to “blow it up” or “run it back”? The likelihood of repeating your success comes from your willingness to believe in the hard work of your starters as well, as your role players. Because you know they’ll do whatever it takes to get back to that winning feeling.
So, if our boys in green are any evidence, if you team up with a battle-tested, game-proven video production partner, you’ll bring it like a champion. Your brand’s success is just a play away. 🏆🎥