“Jordan interned in the marketing department at a&g. As his supervisor on a fast-paced retail account, I came to value Jordan's contributions. He only needs to be shown something once, then he takes the initiative to apply that knowledge moving forward. He demonstated the abilities to anticipate, prioritize and exectute tasks efficiently and proficiently -a rare combination.”
About
Experienced Consumer Insights professional with a history of success working in…
Experience & Education
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Restaurant Brands International
View Jordan’s full experience
See their title, tenure and more.
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Publications
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Insights ROI - How to Measure, and What It Means for Our Industry?
TMRE
Gathering insights is one thing, but garnering ROI from it is another.
Topics explored:
- How does your organization define insights ROI?
- What are the promises and pitfalls of the journey?
- How do you know once you’ve arrived at full insights ROI potential?
Panel Discussion at TMRE -
Unleashing Potential Through Collaborative Innovation
TMRE
Discussion highlighted the crossroads of knowledge management, technology, and insights, revealing how these forces converge to amplify insights leaders' influence within their organizations.
Fireside chat with Dan Stradtman, Bloomfire CMO -
Power Plays for Mighty Results: Talent, Tech & Mastering the Game of Insights Efficiencies
TMRE
In today's fast-paced and competitive business landscape, insights executives are tasked with unlocking the full potential of data-driven decision-making. As businesses increasingly rely on insights to drive growth and innovation, the pressure to achieve maximum efficiency and efficacy in the insights process has never been greater. This panel brings together a dynamic group of insights executives to explore the power plays that can lead to mighty results. By focusing on the interplay between…
In today's fast-paced and competitive business landscape, insights executives are tasked with unlocking the full potential of data-driven decision-making. As businesses increasingly rely on insights to drive growth and innovation, the pressure to achieve maximum efficiency and efficacy in the insights process has never been greater. This panel brings together a dynamic group of insights executives to explore the power plays that can lead to mighty results. By focusing on the interplay between talent, technology, and mastering the game of insights efficiencies, this discussion aims to equip insights leaders with the strategies and tools needed to stay ahead in the race for actionable and impactful insights.
Discussion areas include:
- Talent Acquisition & Retention: How to keep people happy and engaged, techniques to combatting burnout within high performing teams.
- The Mentorship Tightrope Walk: How to develop newer team members while ensuring big priorities get done.
- Tech Innovations in Insights: MVP of Insights Tech, those tools, dashboards that have been game-changing.
- Driving Efficiency in Insights Operations: Strategies for streamlining workflows, optimizing resource allocation, and reducing time-to-insights without compromising quality. -
Consumer Research: The Key Ingredient At The Forefront of Multi-Million Dollar Decisions
Digital Transformation In Fast Casual and QSR
Exploring the import and impact of applying traditional market research methodologies in addressing non-traditional business challenges.
Case study delivered at 2023 Industry Now QSR Summit, Chicago, IL. -
Flavoring a Successful Future with Market Structures and Loyalty Data
IRi Growth Summit 2019
How does a 100+ year old global leader in flavor take the next step in its brand evolution while enhancing its retail relationships at the same time? Find out how McCormick used broad structures and shopper loyalty data as the foundation for aisle-level leadership with key retail partners and drive sales.
Case study delivered at 2019 IRi Growth Summit, Denver, CO. -
Meal Kits: A Flash in the Pan or Here to Stay?
The Quirks Event
McCormick, SSI and GroupSolver teamed up to build this case study with the objective of exploring how meal kits (e.g., Blue Apron, Plated, etc.) are shaping grocery shopping behaviors. We look at why people try meal kit services, the impact meal kits have on how their users shop for groceries and how they affect perceptions of name brands.
Case study delivered at 2018 Quirks conference in Brooklyn, NY.
Courses
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Effective Product Marketing, Pragmatic Marketing
2012
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Strategic Leadership, Center for Creative Leadership
2019
Honors & Awards
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2021 NielsenIQ BASES Global Design Impact Awards
NielsenIQ BASES
French's Mustard Graphic Redesign recognized by NielsenIQ BASES as part of its 2021 Global Pack Design Impact Award, which celebrates the real and measurable business impact of outstanding package design.
The design experts at NielsenIQ BASES believe great package design rarely gets the recognition it deserves and created the Global Pack Design Impact Award to demonstrate the tremendous impact that effective package design can have, and to celebrate brands that are elevating the role of…French's Mustard Graphic Redesign recognized by NielsenIQ BASES as part of its 2021 Global Pack Design Impact Award, which celebrates the real and measurable business impact of outstanding package design.
The design experts at NielsenIQ BASES believe great package design rarely gets the recognition it deserves and created the Global Pack Design Impact Award to demonstrate the tremendous impact that effective package design can have, and to celebrate brands that are elevating the role of packaging in the marketing mix around the globe. The global award recognizes successful package redesigns — ones that have helped to drive significant increases in brands’ bottom lines.
https://nielseniq.com/global/en/news-center/2021/nielseniq-bases-announces-the-winners-of-the-2021-global-pack-design-impact-awards/ -
C.P. McCormick Gold Award
McCormick and Co., Inc.
Recognized by Lawrence Kurzius, CEO, and Management Committee for dedication and team-first orientation.
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Way to Go! Award
Hasbro, Inc.
Recognized by Brian Goldner, CEO, for demonstrating outstanding leadership.
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