Jaime Hunt

Norfolk, Virginia, United States Contact Info
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    Brand Consulting, Marketing Consulting, Public Relations, Content Strategy, Marketing Strategy, Change Management, Leadership Development, Public Speaking, and Training

About

After a 20-year career in higher education, including nine years as a chief marketing…

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Experience & Education

  • Solve Higher Ed Marketing

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Licenses & Certifications

Volunteer Experience

Courses

  • Audience Insight

    IMC 612

  • Brand Equity Management

    IMC 613

  • Creative Strategy and Execution

    IMC 615

  • Digital Storytelling

    IMC 634

  • Direct Marketing

    IMC 616

  • Emerging Media and Marketing

    IMC 619

  • Integrated Marketing Communications Campaigns

    IMC 640

  • Introduction to Integrated Marketing Communication

    IMC 610

  • Marketing Research and Analysis

    IMC 611

  • Mobile Marketing

    IMC 629

  • PR Concepts and Strategy

    IMC 618

  • Social Media and Marketing

    IMC 641

  • Visual Information Design

    IMc 635

Projects

  • Brand Refresh and Visual Identity Update

    Researched, developed, tested, and implemented new branding for Winston-Salem State University. The brand refresh included development of brand messaging guidelines, a new logo, and a refreshed visual identity.

    Other creators
    See project

  • Transformation: Rollout of Winston-Salem State University's Strategic Plan for 2016-2021

    The rollout event involved dozens of people from nearly all areas of campus who worked together to create an amazing experience to introduce the transformative vision WSSU has for the future. More than 1,300 people filled K.R. Williams Auditorium for a high-energy introduction to the strategic plan. The event featured performances by WSSU’s Red Sea of Sound marching band and the WSSU cheerleaders, a video produced by WSSU Sophomore Lil'Netha McFalling, and inspirational messages from the…

    The rollout event involved dozens of people from nearly all areas of campus who worked together to create an amazing experience to introduce the transformative vision WSSU has for the future. More than 1,300 people filled K.R. Williams Auditorium for a high-energy introduction to the strategic plan. The event featured performances by WSSU’s Red Sea of Sound marching band and the WSSU cheerleaders, a video produced by WSSU Sophomore Lil'Netha McFalling, and inspirational messages from the chancellor, provost, faculty, staff, students, alumni, administration, friends of the university, and community leaders. 

    Other creators
    See project

  • Engage - The Magazine of UW Oshkosh

    Re-visioning and overhaul of the UW Oshkosh Magazine to create a new, more engaging publication for UW Oshkosh's alumni and friends.

    Other creators
    See project

  • Northwestern Naturally

    Development of a quarterly alumni magazine for Northwestern Health Sciences University.

    Other creators

  • Northwestern Today

    Creation of Northwestern Today, a daily online news publication for Northwestern Health Sciences University that replaced a weekly print and email newsletter.

  • Virtual Walking Tour

    -

    Working with a vendor, created a robust virtual walking tour of campus. Tour includes 21 stops, more than 160 commentary videos, additional multimedia, the ability to share the tour on social media, and three foreign languages.

    Other creators
    See project

  • Interactive Wayfinding Kiosks

    -

    Led a team in the development and rollout of interactive wayfinding kiosks.

    Other creators

  • MyRU Portal project

    -

    Complete overhaul of the university's portal. The completely reimagined portal provides users with streamlined access to business functions within a fresh new interface.

    Other creators

  • Website redesign and migration project

    -

    The website redesign and migration project sought to create a consistent image for Radford University through words, images, site architecture, colors, fonts and key messages. The project encompassed more than 200 websites that were migrated from various platforms into the Adobe CQ5 content management system. Each site was migrated manually with attention paid to content strategy, navigation architecture and usability. The project is estimated to be completed approximately 9-12 months ahead of…

    The website redesign and migration project sought to create a consistent image for Radford University through words, images, site architecture, colors, fonts and key messages. The project encompassed more than 200 websites that were migrated from various platforms into the Adobe CQ5 content management system. Each site was migrated manually with attention paid to content strategy, navigation architecture and usability. The project is estimated to be completed approximately 9-12 months ahead of schedule.

    Other creators
    See project

  • Mobile website for Radford University

    -

    Creation of a mobile website that would scale all content within the university's content management system (CQ5) to be optimized for mobile devices.

    Other creators

  • RUmobile (Mobile Application for Radford University)

    -

    Development of a mobile application for Radford University.

    Other creators
    See project

  • Rebranding of UW Oshkosh

    -

    Complete rebranding project for the third-largest university in Wisconsin. Project was completed entirely in-house and included development of visual identity system, a brand promise, key messages, brand guidelines, a new wordmark, a refreshed logo and a new tagline.

    Other creators

  • UW Oshkosh Today

    -

    Create an online news site for the University of Wisconsin Oshkosh that would be updated daily and replaced a weekly print and emailed publication.

    Other creators
    See project

Honors & Awards

  • Bronze, Best Video or PSA

    Collegiate Advertising Awards

  • Silver, Circle of Excellence, Branding Programs

    Council for the Advancement and Support of Higher Education

    Development and rollout of a brand campaign for Miami University. While the rollout was executed after I left my role, I led the team in the development of the concept and the initial planning of the rollout.

  • Best of CASE V, Special Events

    Council for the Advancement and Support of Education, Region V

    A Day of Reflection: 175th Anniversary of Miami Tribe’s Removal

    About this entry: 2021 marked the 175th anniversary of the Miami Tribe of Oklahoma’s removal from their homeland, which is now occupied by Miami University. To commemorate the event and honor the oppression endured by the Tribe’s ancestors, we hosted a program to reaffirm the university’s commitment to our partnership, their well-being, and their quest to heal.

  • Diversity and Inclusion Event of the Year

    Miami University

    2021 marked the 175th anniversary of the Miami Tribe of Oklahoma’s removal from their homeland, which is now occupied by Miami University. To commemorate the event and honor the oppression endured by the Tribe’s ancestors, Miami hosted the Day of Reflection program Oct. 11 to reaffirm the university’s commitment to our partnership, their well-being, and their quest to heal.

  • Grand Gold Circle of Excellence, Special Events

    Council for the Advancement and Support of Education

    2021 marked the 175th anniversary of the Miami Tribe of Oklahoma’s removal from their homeland, which is now occupied by Miami University. To commemorate the event and honor the oppression endured by the Tribe’s ancestors, Miami hosted the Day of Reflection program Oct. 11 to reaffirm the university’s commitment to our partnership, their well-being, and their quest to heal.

  • Bronze, Media Relations Program

    Council for the Advancement and Support of Education

    The Office of Integrated Marketing Communications developed a media relations plan around a very special commencement moment: 99-year-old World War II veteran Elizabeth Barker Johnson crossing the stage to accept her degree at the 2019 Commencement ceremony. The resulting media coverage was seen by more than 28 million people across the globe. The total media value for the effort is estimated to exceed $2 million.

  • Gold, Best Practices in Communications and Marketing

    Council for the Advancement and Support of Education

    In an effort to improve perceptions of the university among prospective students, the Office of Integrated Marketing Communications rolled out a branding effort designed to increase the percentage of first-time freshmen who reported WSSU as their first choice on the national CIRP survey. The survey is given to every first-year student at universities across the country. More than 85% of WSSU freshmen participate each year.

    Toward this effort, the university centralized communications…

    In an effort to improve perceptions of the university among prospective students, the Office of Integrated Marketing Communications rolled out a branding effort designed to increase the percentage of first-time freshmen who reported WSSU as their first choice on the national CIRP survey. The survey is given to every first-year student at universities across the country. More than 85% of WSSU freshmen participate each year.

    Toward this effort, the university centralized communications functions on campus to ensure consistency in messaging and to help eliminate “silos” on campus; deployed strategic, data-driven campaigns designed to drive action and change perceptions; developed and implemented projects that spoke specifically to the "why nots" that were expressed in focus groups and surveys; pursued media opportunities and targeted influencers on social media; and reviewed all communications to prospects and incoming students to ensure all touchpoints were on message. Through it all, one thing was most important: telling the university’s story.

    The campaign was highly successful. The percentage of students reporting the university was their first choice increased steadily from 43% in 2014 to 62% in 2018 – far exceeding the national average among public universities of 50%.

  • Gold, Online Innovation

    Council for the Advancement and Support of Education

    Working with campus partners, the Office of Integrated Marketing Communications developed a “Ram Ready” omni-channel communications campaign that incorporated traditional and digital communications that are enhanced by Winston, a text message virtual assistant. The campaign included a series of print pieces sent to each incoming student’s home address, series of email communications, a Ram Ready microsite, data-driven text messages, and social media messages. In addition, “Winston,” an…

    Working with campus partners, the Office of Integrated Marketing Communications developed a “Ram Ready” omni-channel communications campaign that incorporated traditional and digital communications that are enhanced by Winston, a text message virtual assistant. The campaign included a series of print pieces sent to each incoming student’s home address, series of email communications, a Ram Ready microsite, data-driven text messages, and social media messages. In addition, “Winston,” an artificial intelligence “bot,” provided real-time answers to student questions.

  • Silver, Fundraising Video

    Council for the Advancement and Support of Education

    In support of fundraising efforts at WSSU, the Office of Integrated Marketing Communications created a video designed to trigger emotion and inspire donors and friends. The video supported the Million Dollar Match campaign, which exceeded its goal of raising $1 million for scholarships from February-December 2019.

  • Zedman Award for Video (Gold)

    Society for Creative Professionals

    Video for the launch of a $2 million fundraising campaign.

  • LEAD Marketing Award - Gold

    HBCU Grow

    Recognition for overall marketing efforts at Winston-Salem State University.

  • LEAD Website Award - Platinum

    HBCU Grow

    Recognition for overall excellence of the university's website.

  • Special Merit - Total Marketing Campaign

    CASE III

    Award given in recognition of advertising campaign that boosted transfer applications in Spring 2017.

  • Special Merit - Website Design and Organization

    CASE III

    Recognition for the redesigned website for WSSU.

  • LEAD Marketing Award - Platinum

    HBCU Grow

    Recognition for the new logo, brand messaging and visual identify for WSSU.

  • LEAD Website Award - Platinum

    HBCU Grow

    Recognition for the redesigned website for WSSU

  • Award for Innovation

    Winston-Salem State

    Strategic Plan Rollout

  • Enhancing Revenue and Stewarship

    Winston-Salem State University

    Giving Tuesday Team Award

  • LEAD Marketing Award - Silver

    HBCUgrow

    Rollout event for the university's Strategic Plan for 2016-2021. The rollout event involved dozens of people from nearly all areas of campus who worked together to create an amazing experience to introduce the transformative vision WSSU has for the future. More than 1,300 people filled K.R. Williams Auditorium for a high-energy introduction to the strategic plan.

  • Best Admissions Website - Bronze

    Educational Digital Marketing Awards

    Radford University Virtual Walking Tour (http://virtualtour.radford.edu).

  • Board Appreciation Award

    University Photographers' Association of America

    The UPAA Board of Directors honors a person who has made a significant impact on the profession of photography in service to higher education.

  • Best Multimedia Project

    Council for the Advancement and Support of Education, Region III

    Happy Halloween from Radford University

  • Best Practices in Alumni Relations - Gold

    Council for the Advancement and Support of Education, Region V

    Transformation and development of best practices supporting alumni relations.

  • Platinum Hermes Creative Award, Best Internal Campaign

    Association of Marketing and Communications Professionals

    Roll out of UW Oshkosh's new brand.

  • Best Publication, Gold

    Service Industry Advertising Awards

    Engage - the official magazine of UW Oshkosh

  • Best Publication, Silver

    Higher Education Marketing Awards

    Engage - the official magazine of UW Oshkosh

  • Most Improved Alumni Magazine, Silver

    Council for the Advancement and Support of Education, Region V

    Engage - the official magazine of UW Oshkosh

  • Teresa du Bois Exline Award for Best Practices in Communications and Marketing, Gold

    Council for the Advancement and Support of Education, Region V

    The Integrated Marketing and Communications strategy development and execution.

  • Best Admissions Package - Merit Award

    Admissions Advertising Awards

    Viewbook and associated print materials.

  • Best Internal Publication, Gold

    Service Industry Advertising Awards

    UW Oshkosh Today (daily news site)

  • Best Internal Publication, Silver Award

    Higher Education Marketing Awards

    UW Oshkosh Today (daily news site)

  • Silver ADDY Award, Best Web Site

    Fox Valley Ad Club

    UW Oshkosh Today (daily news site)

  • Silver ADDY, Best Brochure

    Fox Valley Ad Club

    Admissions Viewbook.

  • Best Individual Website

    Council for the Advancement and Support of Education, Region V

    UW Oshkosh Today (daily news site)

  • Advancer of the Year

    University of Wisconsin Oshkosh

    Named "Advancer of the Year" for the Division of Advancement at the University of Wisconsin Oshkosh.

  • Best Article Series

    Health Information Resource Center

    Series of articles on natural approaches to health care.

  • Most Improved Alumni Magazine, Gold

    Council for the Advancement and Support of Education, Region V

    Recognition for the launch of the university's alumni magazine: Northwestern Naturally

  • Best Article Series - Gold

    Health Information Resource Center

    Series of articles on natural approaches to health care.

  • Best Local News Story

    Minnesota Newspaper Association

    Three-part series on cost containment in the Minnetonka School District.

  • Circle of Excellence, Silver, Marketing and Branding Programs

    Council for the Advancement and Support of Higher Education

Organizations

  • Public Relations Society of America

    Member

    - Present

  • American Marketing Association

    Member

    - Present

  • Council for the Advancement and Support of Education

    Member

    - Present

  • Forbes Communications Council

    Member

    -

  • The Women's Fund of Winston-Salem

    Member

    -

  • College Communicators of North Carolina

    Founding member

    -

  • College News Association of the Carolinas

    Board Member

    -

  • HighEdWeb

    -

    -

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