Joe Libutti’s Post

While many of us see LinkedIn and other digital channels as tools to broadcast and share, their value as a tool for listening should not be undermined.   Practicing active listening leads to thoughtful and inclusive dialogues, and allows us to better understand an individual’s (and society’s) full diversity of positions, concerns, and goals. In doing so, we often find a large majority of people hold views that are more nuanced than we might have believed, and who are hungry for positive change and progress.   Read more in my latest piece for the Wall Street Journal: https://lnkd.in/ebUnAj3Y

PR goes way beyond press releases. It’s about crafting narrative, building relationships, and creating impactful experiences. We shape perceptions and foster connections so your work can be even more impactful. Learn more about what we do: https://lnkd.in/eMiGBJZQ

As PR professionals, we usually forget the power we have to influence opinions, inspire action, and shift narratives. It’s powerful and transformative. Here are just a few ways we can go beyond an Instagram or Facebook post to consistently show up and make meaningful change: https://lnkd.in/gtWxDyAz #digital #digitalbusiness #womenbusinessowners #womeninpr #publicrelations #pragency #digitalnetworking #publicrelations

As PR professionals, we usually forget the power we have to influence opinions, inspire action, and shift narratives. It’s powerful and transformative. Here are just a few ways we can go beyond an Instagram or Facebook post to consistently show up and make meaningful change: https://lnkd.in/gtWxDyAz #digital #digitalbusiness #womenbusinessowners #womeninpr #publicrelations #pragency #digitalnetworking #publicrelations

The Art of Public Relations: Necessary Elements for the Perfect Pitch. ➡️ Element 5 Newsworthiness: A good pitch is newsworthy. When working on my pitch, I focus on what makes my business unique and relevant, as well as what my niche industry is. I then include what is newsworthy or relevant or cutting-edge to the current times. – Sonia Singh, Center of Inner Transformations Source: Rolling Stone Culture Council ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 📍NYC ⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ #bklynitemedia #publicrelations #socialmedia #publicist #nycbusinessowner #socialmediastrategist

In the dynamically changing world of public relations, flexibility, knowledge of 360˚ strategies, and the creation of deep, trustworthy relationships with the audience are more important than ever. Communication must be authentic and reflect the values of society, while brands are called to respond to challenges with a focus on sustainability and innovation. Public relations professionals need to be prepared to face new challenges, using a mix of platforms and new technologies to approach their audience in innovative ways. Read the article here: https://lnkd.in/eCrjMSYZ #DeLeMaMcCann #GenerationZ #PublicRelations #Innovation #Sustainability #AuthenticCommunication #PRStrategy Joanna Kasoulidou

Ever noticed how some public affairs campaigns just click while others miss the mark? It's rarely about the strength of the message but whether the campaign hits the right note with your audience. Put another way: if the campaign’s message is about itself and not about the audience, it’s dialed to the wrong frequency. Here's a game plan for making sure your campaigns don't talk at people: - Make it about them: Start by aligning your message with what actually matters to your audience. Forget persuasion as the end goal; think connection. Dial into their frequency. - Walk in their shoes: Understand your audience inside and out. What moves them? What concerns them? This isn't just about data; it's about empathy. - Speak their language: Use their frames, not yours, to shape the conversation. It's about crafting stories that start where they are, not where you want them to be. This approach can be transformative. It turns your campaigns into conversations, and those conversations into actions. Communication = connection.

Thriving in an era of constant distraction: How can public relations practitioners effectively engage an overly-engaged society? And how do we sharpen our strategic communication skills in a world saturated with media? Excited to announce that my article, "Engaging the Over-Engaged," is now live! I am grateful for the opportunity to share insights on Progressions, the esteemed blog of the Public Relations Student Society of America. https://lnkd.in/e774ybct

🌟 “Every woman has a unique voice; it’s time to amplify it and make the world listen.” 🌟 In a world that often hears but doesn’t listen, making your voice heard can be a powerful step toward real change. Whether you’re climbing the corporate ladder, shifting to consulting, or building your own empire, your voice is your ultimate tool. 📢 Are you ready to amplify your voice? Our PR Prestige training is designed to elevate your presence and ensure your message isn’t just heard, but resonates deeply. Join us to learn how you can harness the power of public relations to craft a compelling narrative that’s uniquely yours. 🔗 https://lnkd.in/eM4wbZpq to start your journey toward greater influence and impact. ✨ #WomenInLeadership #AmplifyWomen #PublicRelations #ThoughtLeadership #PersonalBranding #PRPrestige #SheLeads #WomenEmpowerment Let’s make the world listen together!

Communicating effectively with multicultural audiences takes a lot more than translating an already made resource, that doesn't always have different cultures in mind. Check out this infographic put together by my colleagues at Ethnolink on the benefits of co-design!