Gui Glezer

Today we celebrate a significant milestone. Two years ago, Linksports demonstrated the feasibility of a new scouting and peer-to-peer sponsorship model in Global sports. After months of effort from opps teams in Brasilia (the Capital of Brazil), São Paulo, and the IT & management in Toronto, and before an audience of players, parents, football trainers, performance analysts, scouts, and coaches, the launch at the FIFA class stadium Arena Mané Garincha on April 16, 2022, was a resounding success. We had achieved 8,5k downloads of an App, still in its embrionic stage, (over 280% of our initial target). The MVP was just a day old, and we already had 42,000 link activations, 4 million Impressions, six major league scouts added to the ecosystem and a proven CAC in the football market (the lowest cost of client acquisition in Brazil). Most importantly, scouts had already selected four talents for further evaluation. Based on video analytics, AI, the power of social media and multiple football challenges, the "digital combine" (Peneira-Digital LINKSPORTS) was proven scalable in its premiere. All of these achievements by the first day of operation. The first stage of the “rocket” had proven liftoff. Was it a perfect trajectory? Not so much, but it was an excellent starting point for a journey of perseverance, learning from mistakes, pivoting, aggregating partners and creating a community of empowered fans that can today funnel from 15 countries their "micro-sponsorship" investment to a football player in Brazil and soon in 4 other countries. For the first time, a Canadian startup has landed in the field of Football, the heart of the Country of Football with over 40 million players: Brazil. Linksports, emowering fand Connecting Players.

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🌟 Meet Fabio Mello: A Visionary in Football Representation 🌟 Explore the journey of Fabio Mello, head of FMS Sports Agency, featured in our latest "Agent Spotlight". From professional player to top agent, discover how he's transforming athlete management in Brazil and beyond. 🔗 For this article and more insightful content for agents, access the latest edition of The Agents Week here: https://lnkd.in/exkCNXTS #TheAgentsWeek #FootballAgents #BrazilianFootball #SportsManagement

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BALLBOARDS: Super cool #sponsorship activation from Latin America’s largest #ecommerce retailer — Mercado Livre Brasil — during the last Cariocão (Brazil league finals). For decades, pitchside billboards have been a part of the football environment, but never before had one of them actively participated in a match. To demonstrate Mercado Livre’s quick delivery, they created billboards equipped with a cannon that automatically — and within seconds — delivered a ball to players for corner kicks. FANTASTIC integration into the playing environment that adds value to the game viewing and player experience without causing a big distraction. 👏🏻 👏🏻 👏🏻 #sportsbiz #sponsorshipactivation #marketing #branding #advertising #creativity #soccer #football #futbol #ooh

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Sports Value has just finalized its latest study on the finances of Brazilian clubs in 2023. 👉 Here you can download the full study in English and US$. https://lnkd.in/daYy8nJC The TOP 20 Brazilian clubs combined revenues went from US$ 1.4 billion in 2022 to over US$ 1.8 billion in 2023. Without players transfers, TOP 20 clubs reached US$ 1.4 billion in operating revenues last year. The study analyzed the revenues, costs, net results, and debts of the biggest football clubs in Brazil It also includes many special analyses such as the global and LATAM transfer market, digital clubs ´impact, sports sponsorship trends, and the use of Artificial Intelligence in sports marketing. #Management #Football #Financials #Marketing #AISports #Sponsorship #Brazil #SportsValue

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⚽️SoccerFlix.net is the best #Free option to build technical skills 👍 What's the best #soccer academy near me? 💣Wanna speed up skills? 👉https://bit.ly/3HIYUET #nwsl #scout #oportunidade #coaches #sportsmarketing #sales #amazing #startup #celebration #trending

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FIFA definitely sees there is more money to be made in futbol/football/soccer, but at what expense? As the football calendar swells, concerns over player welfare escalate. Fifpro and World Leagues Association are gearing up to challenge Fifa's 32-team Club World Cup plans, citing risks of player burnout and injury. It's not just about the game, it's about safeguarding those who make it great. #PlayerWelfare #FootballGovernance https://lnkd.in/gbESzcPA

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Honored to talk with Camilo Pinheiro Machado for a Globo TV broadcast about #LionelMessi's impact on #sports, #business, and #society in the U.S. since joining Inter Miami CF and looking ahead to CONMEBOL Copa America 2024, FIFA Club World Cup 2025, FIFA World Cup 2026™ - Canada, Mexico and the United States, and Los Angeles #Olympics2028. With #Argentina's national team set to play Guatemala tonight at FedEx Field and "La Albiceleste" taking on Canada next week in its Copa opening match, the discussion covered the #economicimpacts, #socialimpacts, and #communitybenefits created by the phenomenon that is "Messi, Messi, Messi." Record crowds at matches featuring #Messi. Soaring viewership numbers on Apple TV + broadcasts. Messi #IMCF jerseys flying off the shelves. Brands aligning with the "Magic of Messi" through #sponsorships and #partnerships. Unprecedented soccer engagement from grassroots to professional levels. The main takeaway: Soccer has been woven into the fabric of U.S. communities for over 150 years, but the past five years have marked an unprecedented broad boom. Messi's arrival accelerated this growth—and skyrocketed it. How much will Messi's influence continue shaping the future of soccer in the U.S. and around the world? #SportsInCities

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Enjoyed writing this with a different flavor. https://lnkd.in/dT_TJkhv

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🚀 Exciting times ahead! I am thrilled to share that I am currently pursuing the CBF B coaching license here in Brazil! 🇧🇷⚽ In a country that lives and breathes soccer, and with 5 World Cup titles to its name, staying ahead in coaching is crucial. This course is not just a step up in my professional journey but a testament to the continuous learning required to excel in this sport. Soccer is an ever-evolving game, and as coaches, we must evolve with it. The CBF B license offers an incredible opportunity to deepen my understanding of tactics, management, and the latest methodologies. It’s a chance to learn from the best and bring cutting-edge strategies to the field. For me, this journey is about more than just personal growth. It's about being able to offer the best to my players and helping them reach their full potential. Whether you're in Brazil, with its rich soccer history, or anywhere else in the world, staying curious and committed to learning is key to success. Here's to new challenges, new knowledge, and the pursuit of excellence on and off the pitch! 💪⚽📚 #SoccerCoach #ContinuousLearning #CBFBLicense #CoachingJourney

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TIME's 100 Most Influential Companies for 2024 was released this week 🏆 Here are the brands that caught my attention ⤵ LEADERS ⚽ Inter Miami CF - for signing Messi proving to the rest of the football world, the MLS is here to play DISRUPTERS 🥤 Stanley 1913 - for transforming a water bottle into a must have accessory that drove over $750M in sales 🍭 OLIPOP PBC - for changing the way people look at soda INNOVATORS 📱 Scopely - for driving the mobile gaming into the stratosphere through key IP partnerships TITANS 😍 Jazwares, LLC - for creating the next Beanie Baby that generated $1Billion in Revenue PIONEERS 🎮 Epic Games - for creating a sustainable market economy for their content creators Some Companies I wish were on this list: 💦 Liquid Death - for their innovation in marketing and company mission ⬛ Roblox - for changing the way we interact with brands through gaming Comment below your own thought's on the list ⬇ #Time100

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MAJOR RESPONSABILITY! The opportunity is huge, and also is the responsability to deliver a world cup that goes beyond the pitch. Womens football has proven to be a catalizer of impactful agendas and its biggest event must address it, namely when it comes to a country that faces so many social and environmental issues. I call our community, local and globally, to start planning now on how to use the visibility and investments that come with hosting a FWWC to put light on subjects like LGBTQIAP+ discrimination, racism, violence against indigenous people, climate change and others. As our biggest inspirational leader Billie Jean King says, we only know what inclusion means when we feel excluded. We've been there, we are still overcoming it, but we have reached a place where we can - and must - raise others up. I believe in the women leading the ecosystem of womens football in Brazil. We are a true force of change. We won this bid because of it - we care for others, we challenge the status quo, we value diversity. Lets go for it! - - - 🇧🇷 UMA GRANDE RESPONSABILIDADE! A oportunidade é gigante, assim como a responsabilidade de entregar uma Copa do Mundo pra além das quatro linhas. O futebol feminino já demonstrou que é capaz de gerar impactos dentro e fora de campo, e em grandes eventos isso fica ainda mais necessário, principalmente falando de um país que sofre com tantos problemas sociais e ambientais. Eu convido a comunidade do futebol feminino, local e global, a começar desde já a planejar como usaremos da visibilidade e dos investimentos que virão com a Copa pra dar voz a pautas fundamentais como a discriminação contra pessoas LGBTQIAP+, o racismo, a violência contra os povos indígenas, as mudanças climaticas, entre outras. Uma vez escutei Billie Jean King dizer que só entende a importância da inclusão quem já se sentiu excluído. A gente sabe bem o que é isso. Ganhar essa candidatura é a prova de que estamos superando esses desafios, e por mais que ainda tenhamos muito a colher, é preciso reconhecer que estamos em uma posição de puxar os que ainda precisam. Eu acredito muito na nossa rede. Somos mulheres poderosas, que sabem cuidar, que enfrentam os padrões, que valorizam a diversidade. Vamos fazer diferente! #womensfootball #fifa #worldcup #soccer #futebolfeminino

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Breaking down the Sports Media Evolution 🎥 At LaSource we are serious about bringing stakeholders together and move forward in this changing industry. That's why it was great to discuss these various expert perspectives on the sports media industry. 🙏Leonard Soler Batet Hans Gabbe Tom Evens and Sébastien Audoux 📖 read the full interview on our website 👇 ☕ want to discuss media strategies? ✉️ #sportsmedia #mediarights

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Innovative & Impactful. That's 'Sweat Side' for Gatorade by ISLA São Paulo. Watch how we've redefined sports branding with a twist under the jersey 🚀 → "Observation arose from the role Gatorade plays in an athlete's life. It's not about the glamorous side of sports. It's about hard work, effort, sweat, and tears. Therefore, nothing more natural than making this sweaty side visible" — commented Ricardo John, CEO and agency partner. About ISLA: ISLA is the first Creative Agency in Latin America with the mindset of a Business consultancy. Born at the intersection of creativity, strategy, media, and data, it is capable of transforming brands’ business and making them a part of popular culture. Our purpose is to help the new generation of marketers transform the headwinds and volatility of this new era into tailwinds that propel them towards achieving their challenging business goals. Visit www.islarepublica.com for more 📲 #ISLATheAgency #Gatorade #Branding

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The new era of personalized sports marketing is here. If you're looking for better ROI activating your team or league sponsorships, check out the whitepaper or feel free to reach out and I can share more about how Sportradar is helping craft the future of sports marketing.

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