Sebastian Paris’ Post

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COO & Partner at bwise Media AG

Betsson expands presence in Argentina and Peru. Brand Marketing done right! Great approach from Betsson Group who is adding sponsorships across Padel, Boxing and two marathons. Betsson is already market leader in Peru and it's great to see them support and sponsor non only the mainstream sports like football, but also pay attention to growing sports like Padel and Boxing. LATAM is the most booming market in igaming right now and Betsson is without a doubt in a great position to capitalise on further growing their market share across various Spanish-speaking markets. Well done Andrea Rossi and Ronni Hartvig! You guys clearly understand that brand marketing and building trust is a MARATHON, not a sprint. https://lnkd.in/dNtr6qwB #mediabuying #igaming #sponsorships #brandmarketing

Betsson greatly expands presence in South American sports

Betsson greatly expands presence in South American sports

https://sbcnews.co.uk

Conrad 🔥 Butti 🤖

iGaming B2B Marketing + Sales

2mo

Any branding exercise is a marathon. Like any athlete, technique and attention to detail is equally important whether you do a 100m or 2k swim. Interesting post Sebastian Paris, I totally agree with you, as long as one keeps pushing and moving/modifying. I am also curious to see if 'grassroots' marketing moves (highly localised) are indeed delivering results in latam. I heard they do, and I personally believe in them considering my personal understanding of the region, and the big power of socials too. Would be nice to see how Ronni Hartvig and Andrea Rossi see this, also. thanks for sharing.

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