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Miami, Florida, United States
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Kenneth Grange and I met in 1970. His design work defined a new optimistic age for Britain. : London black cabs : Royal Mail postboxes :…
Kenneth Grange and I met in 1970. His design work defined a new optimistic age for Britain. : London black cabs : Royal Mail postboxes :…
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Who doesn't like Ryan Reynolds...and Canada's Favourite Coffee. Dynamic Duo!
Who doesn't like Ryan Reynolds...and Canada's Favourite Coffee. Dynamic Duo!
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Matthew Bull
Global Chief Creative Advisor ABINBEV (2022 and 2023 Cannes Creative Marketer of the year). Chief Creative Advisor Kraft Heinz. Board Member Skullcandy. Founder of SoloUnion. Author of The Bull-Bytes.
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Kevin Rutherford
Do well by doing good. As leaders in business, we're constantly seeking the ROI on virtually everything. But here's the real question: Are we measuring the right things on our initiatives? .......... Too often, businesses fall into the trap of assuming a zero-sum game with spending and returns. .......... But the truth is, compounded impact is on our side when we do the right thing: ☑ Investing time, effort, and resources in people leads to fulfillment, motivation, and impact on the team. ☑ Investing in creating community with your brand results in loyalty, retention, and virality for your solution. ☑ Investing focus, prioritization, and resources in your mission creates a future state of the world that you, your stakeholders, and consumers want. ......... I've seen this firsthand. From Nuun Hydration, to Caldrea, to Kashi Company, and to SC Johnson. In every case, we did really well by doing good for the world. ......... How are you compounding your goodness as a team? #cultureFIRSTleadership PS: The facts support this hypothesis, see below 👇
62 Comments -
Kent Montgomery
Did you ever think of shopping as a team sport? Our #pepviz Hispanic Shopper Insights reveal that 79% of Hispanics go shopping with someone else. This makes them twice as likely to shop with others than shoppers in general and also 77% more likely to like and engage with store displays. This is why it’s so important for us at PepsiCo to innovate products and create new campaigns to engage with all of our customers and consumers. Learn more interesting Hispanic Shopper behaviors and findings here: https://bit.ly/pepviz-data Kate Garner, Antonio Escalona, Esperanza Teasdale, Erin Ness Cathey, Shannon Amundson, Ryan Sexton, Aracely (Cely) Moreno-Mosier, Valeria Rivas, Monica Bauer Mengelberg
221 Comment -
Joseph Tarnowski
For CPG brands, transparency with buyers is critical. You need to be transparent about what your capabilities are, as well as what they ARE NOT. Promising a buyer you can do something and then not delivering on that promise is the surest way to lose their trust forever. I was reminded of the importance of transparency by the latest of Ryan Holiday's books, titled, "Right Thing, Right Now." It's part of his Stoic Virtues series, and it focuses on the value of doing good in this world. One quote from the book on this topic really stood out to me: "How many marriages would survive our spouse looking at our phone? Or our boss seeing what's in our email? How many reputations would survive a lawsuit that made it to discovery? If we are inclined to hide it, we probably shouldn't do it. If we dread the publicity, maybe we are not living or doing right. " We should strive for the opposite. We want people to see what we are doing. We want to be the city on a hill. We should be the kind of person [or brand, in this case] who the more they hear about us, the more they respect and admire us." Can your company survive being an "open book" to your buyers and consumers? If not, perhaps it's time to take a look inward. #business #smallbusiness #cpg #retail #ethics #ecrmrangeme ECRM RangeMe
3119 Comments -
Peter Rodriguez MBA, Chartered Marketer
When is it time for a brand to find a new home?... The potential sale of Oscar Mayer reflects a proactive approach to adapting to evolving consumer demands and market dynamics. Here are some thoughts that this WSJ article sparked in me. 1. Brands and companies at some point lose alignment. Brands can be very strong and consistently deliver a consumer promise. However, the brand promise may not be permanently in alignment with a company strategy. By prioritizing healthier product options and realigning its portfolio, Kraft Heinz shows a commitment to long-term growth. The focus on improving nutrition in its products reflects a broader industry trend towards addressing concerns over ultra-processed foods and health-related issues linked to diet. 2. The best decisions are grounded on the consumer. Kraft Heinz is considering selling Oscar Mayer to restructure its portfolio amidst growing consumer interest in health and nutrition. This move can help align with changing consumer preferences towards healthier options. 3. Stock performance and financial results matter. This strategic move is crucial for boosting the company's stock performance, which has been stagnant over the past five years. Kraft Heinz is facing challenges in its quarterly results due to cooling demand for some products and increased input prices. Profitable growth is about having the right portfolio for the long term. When brands lose alignment to the broader business strategy, they part ways with companies. In the end, it is about the consumer, what the consumer wants / expects and the competitive advantage of an organization to win with the consumer in a profitable way. What do you think? #marketing #branding #management #mentoring
65 Comments -
Jane Wakely
I had the distinct pleasure of sitting with Kantar BrandZ for an in-depth conversation about global brands through the lens of PepsiCo's iconic portfolio -- what makes a brand valuable, the role of brands, how to stay relevant, deploying distinctive assets in a consistent and connected way, how the best-of-the best do it and so much more. I believe brands have a bigger role to play than before and at PepsiCo we talk about Positive Brands. We want to inspire people to make better choices for them and the planet. We are developing programs that leverage the scale and power of our brand marketing to accelerate our sustainability journey and connect with consumers. And we recognized brands are only relevant to people to the degree that they connect to something meaningful in their lives; something bigger that connects to core human needs like community, security, control, connection, enjoyment, etc. When it comes to deploying distinctive assets, we have to be very humble as marketeers. Memory structures, distinctiveness, brand meaning is built over generations. As marketeers, we stand on the shoulders of the giants that went before us. I'm very humble to the generations of incredible marketeers who have built these brilliant brands. Thank you Kantar for recognizing PepsiCo in the BrandZ Top 100 Brands Global Report 2024. Check out the full conversation: https://lnkd.in/eE3mtGxZ #PepsiCoProud #BrandZ #Kantar
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Jorge Olson
Business Combination Intended to Revolutionize the Beverage Industry, Introducing a Vertically Integrated Beverage and Snack Brand Incubator - Targeting $35 Million in Revenues in First Year. Exciting news in the world of beverages and snacks! A potential combination is set to revolutionize the industry with the introduction of a vertically integrated brand incubator. The new company, called Illumination Brands, plans to continue innovating functional beverages while also expanding into the snack sector. With projected revenues of $35 million in the first year following the combination, Illumination Brands is poised to make a significant impact. Stay tuned for more updates on this exciting development! #hempacco #hpco #stock #stockmarket #stocks #beverage #bev #beverageindustry #beverageworld #beverages #fmcg #CPG #incubator #D9 #hempbeverages #Cannabis #cannabisbeverage #distribution #wholesale #wholesalers
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Michael Russo
I'm beyond HYPED to announce that Wild Bill's has rocketed into the top 5 fastest-growing products on RangeMe, sharing the spotlight with stellar brands like poppi (Mother Beverage), OLIPOP PBC, Perfy, and The Coca-Cola Company. It's thrilling to be recognized among such iconic names! Rocket Pop’s spot on this list transcends mere seasonal trendiness—it’s a testament to its year-round appeal and our commitment to authentically enhancing experiences wherever people gather. I might be a bit biased, but honestly, no one nails experiential, occasion-based selling quite like Wild Bill's. We're not just showing up; we're a major hit across an insane variety of events. I kid you not, we do over 400 events a year—everything from comic and anime conventions to e-sports competitions, county and state fairs, motorcycle rallies, air shows, military reunions, renaissance faires, civil war reenactments, regattas, car shows, steampunk festivals, Scottish and Highland games, Celtic festivals, Italian feasts, food truck festivals and more. At Wild Bill's, we don't just attend these events; we transform them, enhancing every experience with our unique flavors, one sip at a time! To discover more about the Wild Bill's event experience, please check out this video: https://lnkd.in/ewwDA96U NielsenIQ Byzzer powered by NielsenIQ ECRM Allison Ellsworth Vasa Martinez #CPG #Beverage #Retail #Grocery #Foodservice #Events #VeteranOwned
253 Comments -
Ted Fleming
The moderation trend is continuing to accelerate! The NA segment of on-premise beer sales in the U.S. jumped 33.7% over the last 52 weeks with broad-based gains in all 50 states! 💪 📈 🍻 At Partake Brewing we are seeing on-premise operators move from offering 1 NA beer option to now several with macros and craft represented in addition to house mocktails. 🍺 🍷 🍹 This is an exciting time for the non-drinker and moderator alike! Gone are the days of water, juice, milk, and soda as the non-alcoholic options. 🤩 https://lnkd.in/gibbdbPB
597 Comments -
Daniel Torres
In Mexican regional music, many of the artists use the phrase “Gallo” or “Gallito” when referring to smoking weed/marijuana/cannabis 🪴💨 Taking note, we half-jokingly adopted those phrases as our flower brand trademark for our 3.5g flower (Gallo™) and 1g flower-only joints (Gallito™) for Mari y Juana® Inc. We don't plan on making big money off of these two brands; it’s more of a marketing tactic, and really an idea that came to me on a smoke filled night. The efforts of making the idea 💡 real and tangible, by the sole fact that these brands are out there now, is rewarding within itself. The two trademarks are now filed with the Secretary of State in California to protect out IP cause hey 🤷🏻♂️ why not right? 😂 You never know if this thing takes off 📈 I’ve always said that brands and branding keep the lights on. I believe there is a lot of power in a well thought out brand. The product, in itself, is the commodity. It is the brand story and the brand ideology that carries the weight and brings value. Just look at Liquid Death for example. Water has been around since before life began to exist on this planet, quite some time, yet in the last few years they have managed to create ENORMOUS value with their branding. Kudos to Mike Cessario and team by the way 🤙🏼 What are your thoughts on the value that brands bring to the market? Can you think of an industry in which branding is not relevant or important? Would love to hear what the LinkedIn community thinks!
3510 Comments -
RFgen Software
Picture a world without Pepsi, Doritos, or even Captain Crunch. Hard to imagine, right? But these delights don’t just magically teleport onto store shelves. Each food item must traverse the complex PepsiCo supply chain to reach its destination. Many elements of PepsiCo’s strategy offer key insights into how supply chains can leverage innovation and technology to uncover hidden efficiencies and greater profits. #supplychain #procurement #innovation #software Learn more from our latest blog: The PepsiCo Supply Chain Journey: From Tradition to Industry Innovation. https://loom.ly/bkeOEgs
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Elizabeth Cohen
CPG Marketing Leaders – Reality check ✔ time: If you’re fighting for share in the mass market trenches, you're probably well aware that we’re no longer in an era of reliable, consistent industry momentum… gone are the high single/double digit growth 📈 of the 2000s & 2010’s. You may be feeling the channels where you operate and the strength of your brand getting squeezed by niche premium players on the high end and PL / value players on the lower end. A fascinating recent McKinsey & Company Insight piece, “𝘙𝘦𝘴𝘤𝘶𝘪𝘯𝘨 𝘵𝘩𝘦 𝘋𝘦𝘤𝘢𝘥𝘦- 𝘈 𝘋𝘶𝘢𝘭 𝘈𝘨𝘦𝘯𝘥𝘢 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘊𝘰𝘯𝘴𝘶𝘮𝘦𝘳 𝘎𝘰𝘰𝘥𝘴 𝘐𝘯𝘥𝘶𝘴𝘵𝘳𝘺” packs a wallop of advice and offers a blueprint to leaders navigating these dynamics and challenging climate. (Link to article in first comment.) I’ll start with the tough news 😒: Sustainable, profitable growth is not a given, and won’t be achievable for even some best-in-class companies. Now for the good news 🙂 : leaders can cultivate a competitive advantage by understanding these dynamics, the resulting roadblocks, and with a commitment to evolve to overcome them. 🧗♀️ The Dual Agenda has two primary pillars: 1️⃣ 𝙋𝙤𝙧𝙩𝙛𝙤𝙡𝙞𝙤 𝙍𝙚𝙨𝙝𝙖𝙥𝙞𝙣𝙜 𝙖𝙣𝙙 2️⃣ 𝙋𝙚𝙧𝙛𝙤𝙧𝙢𝙖𝙣𝙘𝙚 𝙀𝙭𝙘𝙚𝙡𝙡𝙚𝙣𝙘𝙚. Sounds simple, right? Not so much, as the experts at McK are happy to tell you. Taking these on requires: 🎯Capability evolution 🎯 Investment in brand fundamentals (my favorite ) 🎯 Innovation and technology-- AI driven and beyond 🎯 An agile operating models geared to test, learn and adapt, locally and at scale. Way too much to unpack in one post, so I’ll be breaking these two pillars down over the next week. Stay tuned! In the meantime, ask yourself: 𝙃𝙤𝙬 𝙝𝙖𝙫𝙚 𝙞𝙣𝙙𝙪𝙨𝙩𝙧𝙮 𝙨𝙝𝙞𝙛𝙩𝙨 𝙖𝙣𝙙 𝙢𝙚𝙜𝙖𝙩𝙧𝙚𝙣𝙙𝙨 𝙞𝙢𝙥𝙖𝙘𝙩𝙚𝙙 𝙮𝙤𝙪𝙧 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙖𝙡𝙧𝙚𝙖𝙙𝙮, 𝙖𝙣𝙙 𝙜𝙤𝙞𝙣𝙜 𝙛𝙤𝙧𝙬𝙖𝙧𝙙: 𝙙𝙤𝙚𝙨 𝙩𝙝𝙚 𝙜𝙖𝙥 𝙩𝙤 𝙮𝙤𝙪𝙧 𝙜𝙧𝙤𝙬𝙩𝙝 𝙖𝙨𝙥𝙞𝙧𝙖𝙩𝙞𝙤𝙣 𝙜𝙧𝙤𝙬 𝙤𝙧 𝙨𝙝𝙧𝙞𝙣𝙠? #growthstrategy #macrotrends #brandstrategy
1110 Comments -
Food Jungle
🚨FOOD INDUSTRY NEWS🚨 PepsiCo has reported quarterly earnings and revenue that beat analysts’ expectations, despite weaker U.S. demand caused by Quaker Oats recalls and backlash to higher prices for its drinks and snacks. Shares of the company fell more than 2% in morning trading. Earnings per share: $1.61 adjusted vs. $1.52 expected. Revenue: $18.25 billion vs. $18.07 billion expected. 🥤 #pepsico #earnings #inflation #foodindustry #newsletter
1 Comment -
Roman Melesh
Good insight from Walmart: Food and beverages companies are worried that weight loss medicine like Ozempic will reduce consumption, as consumers are becoming less hungry. What a brilliant marketing challenge for a brand manager - sell more to less hungry and thirsty user :) Ozempic Is Making People Buy Less Food, Walmart Says https://lnkd.in/dBvtFDi6
595 Comments -
Michael Schatzberg
Kraft Heinz, under CEO Carlos Abrams-Rivera's leadership, is undergoing a significant transformation towards enhanced innovation, inclusivity, and global expansion. The company is strategically focusing on consumer-centric innovation, evidenced by new product developments such as plant-based options and innovative packaging. Efficiency improvements are also paramount, with a particular emphasis on disruptive innovations and operational streamlining, resulting in substantial cost savings. Furthermore, there's a concerted effort to expand into emerging markets, leveraging the strength of iconic brands like Heinz. This transformation includes a cultural shift towards collective ownership and long-term strategic thinking, ensuring Kraft Heinz's continued success and longevity. Read More Here: https://lnkd.in/eR_d24Ru Branded Hospitality Ventures #innovation #hospitality #venturecapital #technology Dafne Guisard Liza Maschi, MBA Andre Maciel Joe Nardozzi Cristina Kenz
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Islam ElDessouky
Thanks a lot Creative Salon Worldwide for the chat, really had a great conversation with Conor Nichols where we chatted about Timeless+Timely marketing for Iconic brands like Coca-Cola. The newly rejuvenated role of OOH, It’s easy to forget about the power of out of home (OOH), especially with the growing adoption of tech and the assumption that younger generations are obsessed with screenshow. We craft our experience to engage and encourage our audiences to connect with us and with each other. Ideas like "Playable Billboards" (by Grey) and "Catch the Coke" (by Ogilvy) drove lots of excitment and connection. We keep on harnessing the power of AI to be a vehicle of connection and uplift, we have also worked to leverage the sonic sounds that surround Coca-Cola - the ‘phsts’, ‘fizzes’ and ‘clinks’ - to uplift and relax individuals. Tapping into the neuroscience behind binaural notes, the brand and AKQA (through Open X) used AI to create the world’s first ‘Coke SoundZ’ instrument. Last we spoke about how we keep our partnership with WPP so fresh, open, and creative at the heart. Laurent Ezekiel Kyla Jacobs Andrew Keller Liam Parker Stephanie DeCelles Bianca Dordea Laura Maness Guillermo Vega Rafael Pitanguy Hugo Veiga Gabriel Schmitt Hope Nardini Liz Taylor Debbi Vandeven Elif K. Selman Careaga Oana Vlad Yugo Motta Aragão Chase Abraham Pauline Enahora Luciana Mendes Amy Manganiello Marta Carreras Cancelo Brad Ross Rapha Abreu Katherina Jawaharlal Amy Selwood Charlotte Murphy Leah Feinman #coca-cola #advertising #ooh #outdoor #AI
32318 Comments -
Brigette Wolf
More than three-fourths of consumers are replacing meals with snacks and almost half of multi-person households coordinate their snack choices. This being said, it's important to differentiate the snack cravings that varying generations are having. “By understanding these trends, such as the increasing demand for indulgent offerings as a temporary escape from daily stressors, the rise of snacking as a meal replacement due to busy lifestyles, the need for better-for-you snacks to assist with daily nutrition, and the importance of on-the-go convenience, brands can effectively tailor their offerings to help consumers find the right balance and meet their evolving needs.” #Snacking #FoodAndDrink #Innovation #Trends
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Brad Reese
NielsenIQ BASES (NIQ BASES) data reveals an interesting trend - 79% of consumers find the newly launched REESE'S JUMBO Cup more filling than both the Regular and Big Cup REESE'S. Will the new REESE'S JUMBO Cup surpass the impressive +$60 million achieved by the REESE'S Super King in the next few months? #NielsenIQ #ConsumerInsights #ChocolateTrends #NIQ #NIQbases #JumboCup #ReesesJumboCup #RegularReeses #BigCupReeses #SuperKingReeses #NielsenIQbases
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