Kyle Shay’s Post

My theory is Ad Strength is going to be the new quality score, if PMAX is going to be the new default standard campaign type moving forward. Remember that quality score is primarily made for keywords and we're headed towards a future where keywords are no longer front and center. You have to check a certain number of boxes to get "reasonable" efficiency out of the auction. There are industries where getting CPC as low as possible greatly benefits CPA. If you're in one of those verticals you will have to play the game and opt in fully to at least some features/"best practices" to get better performance. This may also include maximizing campaign level "optimization score". I don't think there's ever been an account where I've been able to completely ignore the official guidance from Google and improve performance. Even if it's just 1 headline and one description line out of 5, you're likely going to need to add at least ONE element to appease the algo. #SEM #PPC

Good news! You weren't the only advertiser who struggled to understand how the h*ck Google calculated ad rank. Greg Finn gives you a complete breakdown of everything that happened in the DOJ vs Google this week. Be sure to follow Jason Kint to follow along. More news here: https://lnkd.in/eHXR7UYy #digitalmarketing #digitalmarketingnews #digitalmarketingpodcast #google #googledoj

Google's move to phase out third-party cookies has sent shockwaves through the advertising ecosystem. But what does this mean for advertisers? Enter Marcello Gruppo, our Insights Director Southern Europe, interviewed by Mario Modica 🌿 ✿ ∴ from Spot and Web. Together, they explore the challenges and opportunities in the post-cookie era, uncovering innovative solutions and strategies for advertisers to remain relevant and effective. Listen here: https://lnkd.in/eFBxKCsj #AdTech #Cookieless #CookieDeprecation

Luce Media to the rescue! Tired of inconsistent conversions? Our Google Ad specialists have decoded the secret to a steady stream of conversions, powering fast business growth. Embrace the future today! 🎯Call us at 469-907-1057! #LuceMedia #SteadyConversions #RapidGrowth

The DoJ's Google's anti-trust case is a pivotal event for those in the digital advertising/AdTech industry. The information you'll find is not just enlightening, but also essential for understanding the issues that will significantly impact our industry. To gain a deeper understanding, I recommend visiting the following site. www.USvGoogleAds.com

Here are some relevant news highlights of week 42 for #DigitalPublishers. If you have noticed something interesting during the week, let us know by sharing in the Comment 👇. 🚫 AdExchanger: Yahoo’s DSP Is Cutting Out SSPs, But Only For The Top 10% Of Publishers. Link: https://lnkd.in/dF_7tRZt 📱 AdMonsters: Everything You Need To Know About the iOS 17 Update and Its Lasting Impact on Advertising. Link: https://lnkd.in/dsQYDpx6 📄 IAB Europe: IAB Europe Publish Summary of their DSA Ads Transparency Approach. Link: https://lnkd.in/dhTRniDG 📊 Digiday: Advertising Week Briefing: Publishers pitch their methods for growing and engaging audiences to marketers. Link: https://lnkd.in/dFmHAPwn 🛍 Media Briefing: How publishers approached the Amazon sales event amid a breaking news cycle. Link: https://lnkd.in/dpwX6NWP #relevantnews #weeklywrap #AdTech #YahooDSP #iOS17 #DSATransparency #AdWeekBriefing #AudienceEngagement #AmazonSalesEvent #relevantdigital

Good article that discusses the challenges around Google's desire to seek accreditation for its co-viewing methodology from the Media Rating Council with the MRC saying that, "in our conversations with Google or anybody else, [we’ve told them] that’s a high standard.” The accreditation process around a co-viewing methodology has to be fully filtered to represent sophisticated valid traffic that excludes bots and fraudulent traffic. Several sources, many of whom attended a Google-sponsored conference hosted by the Association of National Advertisers in August, noted a distinct lack of public discourse when it came to on-stage direction over the recent revelations about YouTube. However, several noted how sideline conversations at the ANA Data, Analytics & Measurement conference point to the likelihood of future refunds in direct relation to the recent brand safety concerns, despite Google’s contrary narrative. Article link: https://lnkd.in/eCbRgYDh #streamingmedia #youtube #adfraud #google Dr. Augustine Fou Ronan S. Michael Burgi

You can rightly complain about online monopolies like Google. But when you really think about what advertising wants from media, it’s not more competition. Read the full article here: https://hubs.la/Q023s2j-0 #SRDS #TheMediaLeader #MediaBuying #MediaSelling #Google

We've audited over 300 Google Ad accounts in the last year. Here are the top three most common mistakes: Posted in Comments

Jan 24, 2023 : Justice Department Sues Google for Monopolizing Digital Ad tech . August 2023: Google has accused the Department of Justice of trying to hide from “inconvenient facts” by excluding important evidence related to its search engine's quality and procompetitive benefits. #developingnews #classactionupdate #advertisingtechnology #settlement