Chuck Palmer

After 25 incredible years consulting with giants like Kohl's, Walmart, and Scheels, I've genuinely appreciated the dynamic world of retail marketing. Every day presents a new challenge and a fresh opportunity to connect with consumers. In retail, marketing isn't just a part of the business—it's the heartbeat. The need for constant innovation keeps us on our toes, and if we don't adapt quickly, the consequences are immediate. This high-stakes environment is the ultimate training ground for any marketer looking to hone their skills and make a real impact. #RetailMarketing #MarketingLife #BusinessGrowth

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Knowledge becomes powerful only when put into action! Inspired by the principles of Stephen R. Covey, we've compiled a list of 7 effective habits for retailers to prosper in a challenging market. These habits rooted in prioritizing delivery speed, fostering win-win solutions, and committing to continuous improvement, provides a roadmap to navigate the complexities of #omnichannel retailing. By embracing these habits, retailers can unlock the potential for long-term success. Ready to elevate your retail strategy? Explore our blog to discover these highly effective habits and revolutionize your omnichannel game in 2024. https://hubs.la/Q02tnFmX0 #ShoppingandtheRetailIndustry #eCommerce #Retail

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Are online shoppers getting the personalization they want? Unsurprisingly, the answer is "no". For instance, in a retail store, the clerk can quickly determine if you're more of a data person or style person --- or whatever. And then the clerk can tailor their help to you ---- but online, we're generally overwhelmed by information-- and too much data is as bad as no data. Most online sites have meager if any true personalization. Customers want it, merchants want it -- and AI will likely help close this gap in online service over the coming years. Thanks Dan for the interesting article! #customerexperience #ecommerce #retail #retailtech #shopping

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Retailing is dynamic, but consumers, technology, and its byproduct, "convenience," are the catalysts for reshaping many retailers. The challenge is keeping up. Everyone talks a good game when it comes to innovation, but for it to be meaningful, it needs to be life-changing, creating greater convenience and giving the creators a competitive advantage. The more I focus on consumers, the more I realize that not everyone is heading in the right direction. The key is convenience, and the bigger players in e-commerce will take more share from everyone who is not delivering on that opportunity. #retailing #Marketing #Management #technology #ecommerce #innovation

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Introducing the "7 Habits of Highly Effective Omnichannel Retailers". Inspired by the timeless wisdom of Stephen R. Covey, we've curated a comprehensive guide to help retailers elevate their omnichannel retail game in 2024. These habits serve as a roadmap to navigate today's complex #retail landscape. From proactive inventory management to optimizing delivery speed, these strategies hold the key to transforming your business operations. Dive into HotWax Commerce's blog post to uncover these highly effective habits and unlock the potential to the best #omnichannel retailer in the industry. https://hubs.la/Q02t2sDK0 #ShoppingandtheRetailIndustry #eCommerce #InventoryManagement

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Costco is building out an ad network built on its trove of loyalty membership data, using its 74.5 million household members’ shopping habits and past purchases to power targeted advertising on and off its website. The wholesale retailer is still testing such capabilities, and it’s fielding offers from potential ad-tech vendors, but the move signals that the third-largest retailer in the US could become a formidable player in the already deeply fragmented retail media space, which is estimated to reach $166 billion by 2025, and responsible for 20% of all digital media spend this year, according to eMarketer. #retailmedia #costco #wholesaleclubs

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Walmart has made a lot of news this year with a variety of announcements about AI, part of its new "adaptive retail" strategy. A new GenAI-powered search experience is now available to iOS customers. The enhanced search experience allows customers to now search by specific use cases, e.g., a football watch party versus individual searches for chips, wings, drinks and a 90-inch TV. It generates relevant, cross-category results. An expanded grocery InHome replenishment offering leveraging AI that promises refrigerators will be stocked by Walmart associates with the right items at the right time. A new exit program at Sam's Club using AI to allow members to skip receipt verification. And a new social commerce platform called Shop with Friends that takes AR shopping to the next level by enabling customers to share the virtual outfits they create with friends and get feedback on their fashion finds.  | Progressive Grocer https://lnkd.in/gF29Smb7 #retail #supermarkets #artificialintelligence #AI #digital #Walmart

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SIVO, Inc. loves to see examples of companies pivoting to address the needs of their customers! Our friends at Kohl's have recognized and acted on their customers' changing preferences and behavior - shifting away from active wear and moving toward a "polished casual" look, as people have headed back to the workplace and are venturing out of the home for entertainment and dining more often. Identifying insights into the needs and preferences of your customers allows you to anticipate changes in the market and retain your competitive advantage. Do you know what your customers want? Let the SIVO team help you identify insights that will keep you agile and in touch with your customers! Contact@SIVOInsights.com #markettrends #consumerinsights #marketresearch #innovation

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HotWax Commerce's latest updates for May 2024 are here! Store Associates can now view the ATP Computation of products directly on their handheld devices, providing enhanced inventory explainability and improving operational efficiency. Additionally, retailers can now manage multi-currency sales orders and returns, ensuring seamless transactions in international currencies and offering a better experience for global customers. Stay ahead of the competition and streamline your eCommerce operations with HotWax Commerce. Check out our full release notes here: https://hubs.la/Q02BVwqx0 #ShoppingadntheRetailIndustry #eCommerce #Retail #Omnichannel #ProductUpdate #ProductRelease

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In today's retail landscape, the fusion of online and brick-and-mortar shopping experiences has become the norm. Customers can seamlessly choose between digital platforms and physical stores, demanding convenience and efficiency at every turn. However, for smaller retail players, navigating this omnichannel terrain poses unique challenges. Enter the Omnichannel Order Management System (OMS) – a solution for businesses of all sizes that is customized to streamline operations and ensure a seamless retail journey from click to doorstep. Whether you're a growing mid-sized enterprise, the benefits of an OMS are undeniable; it offers scalability, cost-efficiency, and most importantly, a competitive edge in today's retail. With an OMS in place, retailers can effortlessly track inventory in real-time and deliver premium customer experiences at every touchpoint. Ready to revolutionize your retail game? Dive into HotWax Commerce's blog and discover how Omnichannel OMS can elevate your business to new heights. https://hubs.la/Q02wH2WH0 #ShoppingandtheRetailIndustry #eCommerce #Retail #Omnichannel #OrderManagementSystem

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In today's retail landscape, the fusion of online and brick-and-mortar shopping experiences has become the norm. Customers can seamlessly choose between digital platforms and physical stores, demanding convenience and efficiency at every turn. However, for smaller retail players, navigating this omnichannel terrain poses unique challenges. Enter the Omnichannel Order Management System (OMS) – a solution for businesses of all sizes that is customized to streamline operations and ensure a seamless retail journey from click to doorstep. Whether you're a growing mid-sized enterprise, the benefits of an OMS are undeniable; it offers scalability, cost-efficiency, and most importantly, a competitive edge in today's retail. With an OMS in place, retailers can effortlessly track inventory in real-time and deliver premium customer experiences at every touchpoint. Ready to revolutionize your retail game? Dive into HotWax Commerce's blog and discover how Omnichannel OMS can elevate your business to new heights. https://hubs.la/Q02z4jyG0 #ShoppingadntheRetailIndustry #eCommerce #Retail #Omnichannel #OrderManagementSystem

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Are you struggling with slow-moving inventory in your retail operations? Managing slow-moving inventory can be a challenge, but it doesn't have to be a stumbling block. By implementing these strategies, retailers can optimize their inventory management and set their businesses on a path to success. 🔸 Offer Omnichannel Fulfillment Options: Providing seamless omnichannel experiences, like Buy Online Pick Up In Store (BOPIS) and Same-Day Delivery, can encourage sales and increase inventory turnover. With an Omnichannel Order Management System, you can easily track inventory, streamline order routing, and simplify inventory relocation between channels. 🔸 Utilize Pre-Orders: Pre-Orders aren't just for generating buzz – they can also help reduce slow-moving inventory. By offering Pre-Orders, retailers can gauge interest earlier in the sales pipeline, generate consistent cash flow, and improve inventory allocation based on customer behavior. 🔸 Leverage Analytics: Analyzing sales by region, assessing monthly sales by order, tracking daily demand and fulfillment, and monitoring year-on-year demand trends can provide valuable insights for improving inventory management and reducing slow-moving items. Don't let slow-moving inventory hinder your success. With HotWax Commerce's Omnichannel OMS, you can optimize your inventory. Learn more in our blog post: https://hubs.la/Q02xhzD10 #ShoppingandtheRetailIndustry #eCommerce #Retail #Omnichannel #OrderManagementSystem #InventoryManagement

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"Expert Advice" Feature: A Brilliant Example of Integrating Expert Content on E-commerce Pages One frequent question from e-commerce clients is how to best optimize category pages. Often, content optimization is limited because stores are constrained by their SKUs, filtering options, existing modules, and more. A common suggestion is to integrate existing informational content, like product selection guides and blog posts, onto relevant category pages. While this idea is compelling, a common concern is that such content might hinder the purchasing process. REI has a fantastic solution: creating a dedicated tab at the top of category pages labeled "Expert Advice". This effortlessly connects informational content to the category. Clicking on this module reveals category-related articles (Best Hiking Boots, How to Break in Hiking Boots). This is one of the most creative examples of integrating informational content onto a commercial page. It allows users and search engines to connect informational content to the main page without disrupting the purchasing process. #ecommerce #contentmarketing #ux #seo #digitalmarketing #retail #expertadvice #categorypages

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Amazon continuing its test & learn strategy to expand its grocery business. Also noteworthy is that it includes grocery retailers on Amazon.com, not just its own grocery ( continuing to build an ecosystem and offer more to customers) Excerpts: Dive Brief: Amazon announced Tuesday a new grocery subscription available to Prime members and customers using EBT. The subscription, which costs $9.99 per month for Prime members and $4.99 per month for non-Prime members with an EBT card, provides free grocery delivery on orders over $35 across Amazon Fresh, Whole Foods Market and grocery retailers on Amazon.com such as Cardenas Markets and Save Mart.   The subscription adds to the string of changes Amazon is making to its grocery offerings as it looks to sharpen its presence as a grocer as well as bolster its Prime membership. Dive Insight: Amazon is positioning its new grocery subscription as a “low, monthly fee” that “pays for itself” after one delivery per month. “Our goal is to build a best-in-class grocery shopping experience — whether shopping in-store or online — where Amazon is the first choice for selection, value, and convenience,” Tony Hoggett, senior vice president of worldwide grocery stores at Amazon, said in an emailed statement. “We have many different customers with many different needs, and we want to save them time and money every time they shop for groceries.” Grocery delivery has been one area in particular that Amazon has grappled with recently. In January 2023, Amazon Fresh raised its threshold for free delivery to $150 but then 10 months later lowered that minimum to $100. A month later, Amazon said it started offering grocery delivery and free pickup to non-Prime members in all markets where its Amazon Fresh stores and online services operate, with plans to expand grocery delivery and free pickup from Whole Foods to shoppers who aren’t Prime members. #amazon #grocery #ecosystem

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Insights from the US: By leveraging advanced AI technology, Walmart is not only enhancing customer searches but also empowering their frontline associates with real-time information. This technology supports a seamless shopping journey and ensures associates can provide top-notch assistance. Read more about this example of how AI is influencing the future of retail. #RetailCategoryManagement #CategoryManagement #Merchandising

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Dollar General is enhancing its retail media program by teaming up with solutions provider Criteo. The commerce media platform will work with the retailer's Dollar General Media Network (DGMN) arm to support onsite sponsored ad offerings. Through this arrangement, brand partners can access inventory and campaign execution and utilize Criteo’s self-service demand-side platform. Among other capabilities, brands can leverage DGMN’s inventory within their private market through Criteo’s retailer monetization platform. In addition, the technology enables brands to reach Dollar General’s digital customers who often build lists online before making their weekly in-store purchases. Omnichannel insights will be available for marketers to see if sales are taking place online or in-store. | Progressive Grocer https://lnkd.in/gATgumgr #retail #retailmedia #grocery #shoppers #media #digital

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Dear Retail Friends,   If you’re a wholesaler, access to data from suppliers and retail customers is critical in enabling optimal service levels with minimal inventory. But getting that data, and acting upon it, can be challenging.   While there are many hurdles to this kind of collaboration, it can be done. And the benefits are numerous – not just for wholesalers, but their suppliers and retail customers as well.   https://lnkd.in/dbxub36v   #supplychain #supplychainoptimization #wholesaledistribution The future of wholesale supply chain collaboration | RELEX Solutions Unlock insights on boosting wholesale collaboration for supply chain efficiency and profit in this expert interview.

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