BJ Bueno’s Post

Gift your customers with the most valuable asset: Your time. ⏰ Spending a few extra minutes with them can significantly strengthen your relationship. 🤝💖

Treat customers as individuals, not just as transactions or account numbers. Please be aware that each customer is a person deserving of respect and personalized attention. 😊🤝💼

Phrases customers hate. Here are a few brand loyalty killers:  🛑 "That's our policy." 🙅♂️ "There's nothing I can do." ⏳"You'll have to wait." 🤷♀️ "I don't know." 🚫 "It's not my job." 😠 "You're wrong." 🏢 "That's not my department." 🔄 "You'll have to speak to someone else." 💸 "You'll have to pay extra for that." 🙅♀️ "We don't do that." 📞 "Please hold for a moment." ⏰ "You'll need to come back later." 🤔 "What do you want me to do about it?"   📚 "You should have known that." 🛒 "Sorry, it's out of stock." 🌐 "Did you check our website?" Try voiding these phrases like the plague. Instead, teach your people to focus on empathy. Customer love will significantly improve customer interactions and satisfaction.

“When people appear to be something other than good and decent, it is only because they are reacting to stress, pain, or the deprivation of basic human needs such as security, love, and self-esteem. The greater our need for food or safety or affection or self-esteem, the more we will see and treat the items of reality, including ourselves and other people, in accordance with their respective abilities to facilitate or obstruct the satisfaction of that need. Laboring under the effects of deficiency motivation is like looking at the world through a clouded lens, and removing those effects is like replacing the clouded lens with a clear one. Self-actualizing persons’ contact with reality is simply more direct. And along with this unfiltered, unmediated directness of their contact with reality comes also a vastly heightened ability to appreciate again and again, freshly and naively, the basic goods of life, with awe, pleasure, wonder, and even ecstasy, however stale those experiences may have become for others. Practically every serious description of the ‘authentic person’ extant implies that such a person, by virtue of what he has become, assumes a new relation to his society and indeed, to society in general. He not only transcends himself in various ways; he also transcends his/her own culture.” - - Abraham Maslow, Toward a Psychology of Being I hope you have a great independence day with your friends and family.

Strong brands consistently tap into an archetype and repeatedly convey it through their messaging. While the content of the messaging evolves, the underlying archetype remains unchanged. Without this consistent archetypal focus, a brand lacks continuity. 🎥 Federico Fellini’s films during his Jungian period illustrate this perfectly. Each scene in his films contributes to the overall meaning, much like a hologram where every small piece reflects the whole. This principle applies to great advertising campaigns as well—every commercial should reflect the central idea of the brand, and collectively, they clarify the brand's essence. Fellini himself directed a few commercials for brands like Campari, Barilla pasta, and the Bank of Rome. His series for the Bank of Rome, which were the last films he made, consistently portrayed a man overcoming his fears through the bank’s services. These commercials, though unconventional, addressed real customer concerns and consistently conveyed the bank's message. 💡Never deviate from your brand's archetype. Ensure every customer interaction reflects some aspect of this archetype. This approach will deliver your brand to customers with the same impact as one of Fellini's greatest films. 🎬✨

“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art." "Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.” “If your advertising goes unnoticed, everything else is academic.” “The most powerful element in advertising is the truth.” ~ Bill Bernbach (August 11, 1911 – October 2, 1982)

A brand’s perceived value, emotional connection, and prestige are vital in determining its pricing power against competitors.

Oldies are goodies 🎙️🌟 Some Guides for the Creative Man - -William Bernbach "Merely to let your imagination run riot, to dream unrelated dreams, to indulge in graphic acrobatics and verbal gymnastics is NOT being creative. The creative person has harnessed, disciplined. It has disciplined it so that every thought, every idea, every shape he draws, every light and shadow in every photograph he takes, makes more vivid, more believable, more persuasive the original theme or product advantage he decided he must convey." "The most important element for success in advertising is the product itself. A great campaign will only make a bad product fail faster. It will get more people to try it and find out how bad it is." "It is ironic that the very thing that most suspect in business, that intangible thing called artistry, turns out to be the most practical tool available to it. For it is only artistry that can vie with all the pressing news events and violence in the world for the attention of the consumer." "Principles endure, formulas don’t. You must get attention. How you get attention is a subtle, ever-changing thing. What is attractive one day may be dull the next." "Logic and overanalysis can immobilize and sterilize an idea. It’s like love - the more you analyze it the faster it disappears."