Bob Linden

Listen to my to my #b2b strategy advice as to why #b2bmarketing is all about trust...read more here too: https://lnkd.in/e_pCJxPs

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Finding innovative lead generation strategies is crucial for growth and sustainability. From leveraging gamification in employee advocacy programs to harnessing the power of user-generated content and engaging with audiences through podcasts, the approaches are as diverse as they are effective. Read more: #leadgeneration #customerdelight https://lnkd.in/eVA6hqMk 

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Brands must become age-agnostic, aiming instead to unite consumers through their lived experiences and the subsequently shared consciousness connecting their beliefs and habits. #BBASmart wearebast.com https://loom.ly/gVopdTE

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Protecting your mental health and well-being while navigating the demands of the advertising industry poses unique challenges. We asked workplace mental health expert Natasha Bowman, JD, SPHR, President & CEO, The Natasha Bowman Consulting Group to recommend strategies tailored for advertising professionals: Addressing Creative Burnout: Take regular breaks, seek inspiration from diverse sources, and collaborate with colleagues to manage creative burnout and maintain a steady flow of innovative ideas. Managing Client Expectations: Set realistic expectations, communicate effectively with clients about your personal boundaries while fostering positive client relationships. Balancing Work-Life Demands: Prioritize self-care. Incorporate practices such as mindfulness, exercise, and spending time with loved ones or pursuing activities you enjoy. #mentalhealth #mentalhealthawarenessmonth #selfcare Got a strategy that works for you? Share it with us!

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Inspiration, ideas, and resources for marketing pros and business leaders ... That's what Maine-Stay 2024 is all about. I live in Maine. I travel to conferences to learn, find ideas, and keep up to date with the latest tips, trends, and strategies to help my business and my clients. But it's expensive to travel. And it's even more expensive when the conference you go to doesn't deliver as much value as you wanted. There's an opportunity cost to attending workshops, conferences, and other events that take you away from your daily work. So if you're going to consider stepping away from your core duties, you should feel confident that its worth doing so. And that's why we put so much effort into making damn sure the two day event we call Maine-Stay is more than just "time out of the office." We are passionate about loading it with practical and tactical tips along with experienced, inspirational presenters that will get your idea treadmill spinning. So who should consider attending Maine Stay 2024? ↳ Marketing pros who are juggling too many balls at once ↳ Business leaders looking for practical advice on how to stand out ↳ Anyone interested in learning how to use time and money effectively to help your marketing efforts be more consistent and profitable Check out what we're building for you at www.Maine-Stay.com

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Successful businesses know how powerful email marketing can be, and that keeping up with it can be an annoying chore. Hiring New York Ave means crossing it off your exhaustive to-do list forever. https://buff.ly/3zzCEvC #NewYorkAve #FullService #MarketingAgency #DigitalMarketing #CentralFlorida #BrandDevelopment #WebsiteDesign #SocialMediaManagement #EmailMarketing #MediaProduction #SEO #SearchEngineOptimization #ManagedMarketing #OutsourcedMarketing #MarketingServices

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Are you on the fence about ordering Strategic Brand Licensing, co-authored by M. Cristina Longo and me? If so, why not take the word of those who have already read – and endorsed – it? Referrals are the best kind of advertising, after all! “From the origins of licensing an image of Mickey Mouse by Walt Disney nearly 100 years ago, to the more recent auctioning of digital fine art through NFTs, licensing has become an over $340 billion trade spanning industries like entertainment, sports, art, and consumer products. Strategic Brand Licensing explains what licensing is, how it works and doesn’t – as in Harley Davidson perfume or Evian Water bras – and provides key take-aways, like developing win-win strategies and avoiding those that ‘slap logos on everything’. The authors explain how to develop licensing programs, determine the license-ability of brands, and how to select a licensee or target a licensor with analytical processes and checklists.” ― Kevin Cochran, CEO and Founder, Jackie Mays Burger Order Strategic Brand Licensing now: https://lnkd.in/ePHXmnTA Publisher: Routledge / Taylor & Francis Group

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Brands can make a real impact this Pride Month! Dive into Aoife's insights on how brands can ensure their communications strategies connect with the Pride values of inclusivity, respect, and acceptance. #Pride2024 🔗 https://hubs.li/Q02C18yw0

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B2B Budget Bliss: Resources Are Being Poured Into Acquisition https://lnkd.in/eFPWnTEY MediaPost with Stirista & Ascend2 research.

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Our data-driven method focuses on live-time adjustments and strategic analysis to deliver tangible results and real leads. Dive into our approach at https://lnkd.in/eBw2t-m5 #DataDriven #CentralFL #CFMG

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📣 New Issue Alert: Leadership, Advocacy, and Communication - Elevate Your Association's Impact 📣 Dive into the latest issue of The Association 100 newsletter for invaluable insights into transforming leadership, mastering mental health in the workplace and enhancing your association's media strategies. Featuring a special podcast with Kinsey Fabrizio of the Consumer Technology Association and essential tips on navigating press interviews effectively. Don't miss out on expert advice to amplify your association's impact across all sectors! 👉 Read now for transformative strategies: https://loom.ly/4IGa8hU #Leadership #Advocacy #AssociationManagement #TheA100

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By applying these lessons — and perhaps even embracing a bit of Monk’s unconventional wisdom — businesses can unlock new opportunities, navigate uncertainty, and achieve lasting success. https://hubs.ly/Q02C12-10

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These tips will make you more effective at what you do, no matter what kind of work it is. https://hubs.ly/Q02s3Jr50

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The Marketing Accountability Council is starting to take shape

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