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Articles by David
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My Super Bowl Ad Takeaways: Winners: 11 Winners, 1 Loser
My Super Bowl Ad Takeaways: Winners: 11 Winners, 1 Loser
By David Teicher
Contributions
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What are the most effective digital channels for building brand awareness?
This is such a nuanced question. The most effective channel for building brand awareness ultimately depends on the product/brand you're focused on, and more importantly, your target consumer. Is it a B2B Brand? Maybe Linkedin. Is it for older consumers? Maybe Facebook. Younger? Instagram and TikTok. There's no one-size-fits-all. Do OTT & streaming services qualify as "Digital Channels" because they're likely the most powerful for building broad brand awareness. And then there are influencers/creators with followings and presence across channels, that may be the most impactful, especially for younger consumers.
Activity
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Date Correction… 📣Hey #CPG marketing friends… need your help! Can you connect me to anyone on your team that is working/living in #Bentonville?…
Date Correction… 📣Hey #CPG marketing friends… need your help! Can you connect me to anyone on your team that is working/living in #Bentonville?…
Liked by David Teicher
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Speaking with Nicole LaPorte from Fast Company I found myself opening up about things I normally don't - like my grandparents and how their humble…
Speaking with Nicole LaPorte from Fast Company I found myself opening up about things I normally don't - like my grandparents and how their humble…
Liked by David Teicher
Experience & Education
Publications
Projects
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Featured Speaker: DMEXCO 2013
Delivered a Featured Presentation at the DMEXCO 2013 Conference in Cologne, Germany titlted, "Brand Hack'd: A Startup Trend Report"
Languages
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Hebrew
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Had a wonderful time speaking with Edlynne Laryea about the ways we bring our fans into everything we do. Check out the entire Performance Talks…
Had a wonderful time speaking with Edlynne Laryea about the ways we bring our fans into everything we do. Check out the entire Performance Talks…
Liked by David Teicher
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Influential moves - what we do best. Welcome to Groupe Influential!
Influential moves - what we do best. Welcome to Groupe Influential!
Liked by David Teicher
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My team is hiring! We're looking for an exceptional candidate to support our work creating innovative brand partnerships that amplify our Hulu…
My team is hiring! We're looking for an exceptional candidate to support our work creating innovative brand partnerships that amplify our Hulu…
Liked by David Teicher
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