Optimizing skills for the market research & customer insights profession through eLearning and staffing solutions
Ready for some honest conversation about the future of Market Research agencies? I've been having a blast exchanging observations about the challenges facing Market Research agencies with David VL Smith and Adam Riley, while preparing for our upcoming two-part webinar series, "Change Ahead: How Market Research Agencies Can Reimagine the Future to Drive Profitable Growth." Here's a clip of us preparing, and check out Adam's point starting at 1:07 about the quality conundrum: https://lnkd.in/eBJAcXys Webinar RSVP: https://lnkd.in/eiJtwHyr #marketresearch #mrx #AI
David VL Smith
2mo
There are so many opportunities out there for insight professionals - but it will take some clear deep brave strategic thinking to get on the right success trajectory - Adam , Kathryn and I are really looking toward to getting the debate underway next week with our two part webinar
Market & Consumer Insights
2moI really think there needs to be some noise around what you guys are doing because the ground zero is really becoming difficult and when you consider that a lot of market research is ending up in driving marketing, it's an utter failure of getting value for money. When people talk about taking 500 to 1000 responses and creating across the board marketing plans based on those it is scary and to a very large extent flippant. Here I am not just talking about a diverse country like India but also about markets across the world where consumer behaviour is changing drastically.