Alannah Pawlik

Financial Services marketers: This Quad insights report is a great resource for brands aiming to get closer to their customers and build long-term relationships. Give it a download below or pass the link along to a #finserv marketer you know!

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We just released the IAB #DOOH & In-Store #RetailMedia Playbook. Don't miss the webinar today at 2PM ET for more information & insights!

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From promoting your brand to enhancing customer engagement, AI can help #SMBs thrive in a variety of ways. But every AI application must be guided by a clear and cohesive #AIstrategy.

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Lovely to see Ben Sylvan! When speaking to the importance of retail bridges with The Trade Desk Ben challenges why advertisers would infer behavior on people when you can partner with retailers like Kroger to get real data and drive personalization. #canneslions2024 #krogerprecisionmarketing

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JUST RELEASED: Are your campaigns effectively reaching your target audiences? In collaboration with Qrious Insight, the Game-Changing Shift report series delves into social advertising effectiveness. How does personal media choice affect brand campaigns? We’ll explore the impact in 4 categories, starting with QSR. Check out the full report.

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One of the most common questions I get from podcasters is about programmatic ads. Here is a great overview from our team at True Native Media, Podcast Advertising Specialist.

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BOSTON

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As CMOs continue to spend less, we can confirm that digital video/streaming has been both cost effective, and impactful with both our customers and prospects. Worth considering, as we go piling into paid search, digital display, and/or social advertising. Another interesting piece by Duncan MacRae, and insight from Gartner's Ewan Mcintyre https://lnkd.in/esHWvWCr #creativity #technology #marketing

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Three things digital marketers are seeing in 2024: ad volume is up, creators are key, and AI is everywhere. EMARKETER s hared their take on these trends in the recap below of their recent Outlook and Strategies for 2024’s Second Half summit. #DigitalMarketing #Creators #AI

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There is a price we must pay for the access a social media platform awards us... The price? Control. Yes, a presence on TikTok is a no-brainer for any consumer brand (and many B2Bs have seen results there too!), but what is often overlooked is the lack of control we have over a following built on a platform we don't own. At any moment and without much warning, Meta, Twitter, or the United States Senate can make a decision that doesn't take your feelings into account (shocker, right?!) and suddenly all the equity you've built in a platform disappears. The point here is not to suggest brands shouldn't use social media. That would be ridiculous. But, it does show why 3rd party platforms cannot be the basket that holds all your eggs. Instead, build a solid foundation of owned assets first. Optimize them for maximum value. Then (and only then) are you ready to extend outward onto the platforms you have limited control within, but which can provide significant reach and visibility to your message. This way, when the rug is pulled out from under you, you still have the core pieces ready to work for you. My article on MarTech explains it. 👇 #ownedassetoptimization #tiktok  

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Need to create 4 Programmatic T's: Transparency,Transformation,Trust,Truth As recently as two ANA conferences and ANAs Bill Duggan's summary of ANA led marketer research on programmatic transparency,Assn National Advertisers, aka ANA, is helping marketers transform programmatic from digital supply to Digital Value...and ANA legal executive, Keri Bruce, is urging marketers to update agency contracts to get agencies to Improve programmatic. The above words are all about getting programmatic to be focused on creating the digital media VALUE chain so mktrs can accelerate business growth. NOTE: All of the above are important ways to Execute ANA Chair Marc Pritchard's 2017 industry request to take the crap out of the digital media supply chain.

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#SGE has officially arrived! Get all the insights on this latest #SEO innovation and how to leverage it in Intero Digital's article:

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TripleLift is proud to partner with Amazon as the creative tech platform powering Native Responsive eCommerce Creatives (REC) - allowing retail and eCommerce advertisers to extend their reach, find new audiences, and improve their ROI. Check out this Business Insider article to learn more about our integration: #retailmedia #ecommerce

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Here's one morsel of advice from Kyle Shank, Director of Media Tech, Analytics and Ops at The Hershey Company🍫: "No resource is valueless and everything has a cost. Make sure you understand how much you need to gain from an investment to make it worthwhile." Get more tips on clean room success in this on-demand webinar from LiveRamp:

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Do you feel like your PAC communications may be a bit bland or your messaging needs a refresh? DDC can help. A few of our creative and communications experts recently had a great conversation about ways you can energize PAC messaging and make emails, website content, and even annual reports more attention-grabbing. Check out the latest DDC Perspectives podcast, and be sure to reach out if you’d like to learn more about our PAC engagement strategies and services.

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Latest results from our Gen Z Fandom study!

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Unlock the power of CMOs as Chief Dot Connectors. Great 2-3 minute read.

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