XR Extreme Reach

XR Extreme Reach has the largest distribution network and is thrilled to be part of NBCUniversal's Olympic milestone, featuring over 7,000 hours of TV content across linear and streaming channels, representing a monumental advertising opportunity for the world's largest brands to attract audiences across platforms and screens. XR is the only certified partner to uniquely deliver ads to linear AND streaming platforms during NBCU's coverage of the 2024 Paris games, featuring more programming than any other Olympics.  We look forward to sharing brand stories with audiences everywhere during this 2-week long global event, showcasing the world of sports and so much more! Read more for a closer look at cross-platform TV advertising for the 2024 Paris games, representing TV broadcast & cable networks, CTV, digital, Spanish language content, etc. Link: https://bit.ly/3xDXzgz #Paris2024 #Olympics #Advertising #Marketing #SportsMarketing

Celebrating Smokey Bear's 80th at Cannes Lions! Last week at #CannesLions2024, we dove into the enduring legacy of Smokey Bear, celebrating how his timeless message has evolved to connect with diverse audiences across every screen for over eight decades. Key Takeaways from "Tracing the Legacy and Future of Smokey Bear": 🐻 Consistency is key: While Smokey's delivery has adapted over time, the heart of his message remains unchanged. 🐻 Embrace innovation: Leveraging the latest technologies ensures Smokey’s message continues to engage and inspire across generations. 🐻 Partnerships Amplify Impact: Strong collaborations like those with XR Extreme Reach and Ad Council have magnified Smokey's reach and relevance. 🐻 Authenticity resonates: Smokey's genuine approach has consistently connected deeply with people, proving the power of authenticity. Here's to another 80 years of Smokey Bear's iconic legacy! A very special thank you to our Infillion Café partners XR Extreme Reach and Ad Council! #SmokeyBear #InfillionAtCannes #PSAs #SocialImpactMarketing #PurposeDrivenMarketing #PublicServiceAnnouncement #WildfirePrevention

It's been a week since this #canneslions slice of insanity and I 𝑡ℎ𝑖𝑛𝑘 the hangover has just subsided... Danny Edwards and I tend to get all of the back-pats for the shindig, but its a small army of brilliant shots people - led by Sara Brady, Louise Lenzi, and Neil Sinclair - that actually get the job done, not to mention the wickedly talented Christopher Baker and Joe Totti who create our brilliant comic (filled for BTTF references for this particular nerd). Cheers to the sponsors, natch - Story: We Produce, D0C70R 7R0Y, Hero Productions Iceland, Lobo.cx, Stillking Films, Milk & Honey Productions, NINCH, Rebolucion and music sponsor Felt Music, plus our mothership XR Extreme Reach. Mostly, thanks to all that came and made it THE party of the Croisette this year. We'll be back... https://lnkd.in/eWeNpjme

Ready to make your ads unforgettable? Next week at MAD//FEST join James Levy on the Creativity Stage for an inspiring session that will uncover the secrets of XR’s creative intelligence and how you can harness it to supercharge your advertising’s impact. Join the session on Day 2 and discover how to turn your advertising strategy from good to downright legendary. 🚀✨ Don’t miss out, we’ll see you there!

MAD//FEST is almost here and we're beyond excited to be partnering once again. This year you’ll find us Backstage with the Uncensored CMO! We’ll be hosting our XR Extreme Reach Lounge at the Tap Room offering guests a break from the hustle of Brick Lane and a chance to watch live recordings of the Uncensored CMO Podcast. We’re particularly inspired by this year’s theme, "Fortune Favours the Bold." At XR, we’re on a bold mission to revolutionize advertising by powering the creative economy. At every step, we enable thousands of brands, agencies, publishers and studios to captivate audiences on any screen, anywhere in the world. If you’re in London, let’s connect over a beer or two! Feel free to reach out to our team!

She Runs It joined us at #ADWEEKHouse to host a luncheon and celebrate the Best of the Badass Bosses. The lunch started with a guided meditation on divine feminine energy by Deepak Chopra MD (official) 🙏 Then XR Extreme Reach's Jo Kinsella, NBCUniversal's Alison Levin, American Express's Jessica Ling, Samsung Electronics' Cathy Oh and PepsiCo's Rosalina Tornel and Haleon's Katie Williams  shared their stories and revealed their soft spots in a panel moderated by She Runs It's Lynn Branigan. #ADWEEKatCannes

Today on #NationalAccountsPayableDay XR Extreme Reach appreciates the financial gurus who ensure that bills are paid and operations run smoothly. Did you know XR can help your AP department during film, TV, commercials, and branded content productions? https://lnkd.in/e4kmZmcS

Explore how XR Extreme Reach is advancing creativity through icons like Peter Grasse in shots Cannes 2024 Innovators + Icons series. Follow the link: https://lnkd.in/eRQF8i9T #shotsIconsandInnovators

Join the “Smokey Bear’s 80th Birthday" panel and see how XR Extreme Reach empowers brands to deliver impactful creatives. The platform enables brands, agencies, publishers, and studios to create, distribute, and optimize advertising across every screen. Explore the timeless message, “Only you can prevent wildfires,” and its evolution over the years. Gain insights on delivering Smokey’s creative to diverse global audiences. Learn from Smokey Bear’s enduring success and what other brands can take away. Don’t miss this opportunity to celebrate Smokey Bear’s legacy and future! 🔗 RSVP here: https://lnkd.in/ehkXE9pY

The energy at Cannes Lions is always incredible, and this year has been no different! We’ve got a jam-packed schedule for Day 2! I’ll be kicking off the day at Business Insider’s CMO Insider Breakfast. Looking forward to learning more about how brands are leveraging experiences to cultivate authentic, lasting connections. Louisa Wong will be a part of an engaging session at the Inkwell Beach with Mastercard’s Cheryl Guerin, Google's Caroline Yap, and McCann Worldgroup’s Ian Mackenzie on how we can lean into the strengths of AI to unlock its full potential and utilize it responsibly to avoid bias. And don’t forget to check out Kevin Arrix and his panel at The Female Quotient Equality Lounge. Alongside Front Office Sports’s Jonny Sonkin, Ipsos’s Jamie Stenziano, Minute Media’s Rich Routman, MINT.ai's Federico Salvitti, and 72andSunny’s Damaune Journey, their session explores how men can become allies amidst the surge in interest we’re seeing in the world of women’s sports, not just for social good, but for the positive impact it has on the sport’s industry. #CannesLions #Cannes #CreativeIntelligence #Advertising #Marketing #XR #XRExtremeReach #ExtremeReach XR Extreme Reach Cannes Lions International Festival of Creativity #WIT