WongDoody

Presenting our latest campaign for dm-drogerie markt Deutschland Germany’s most beloved retailer: and what a joy it was to to make! At dm, family is always front and centre. Products, services and stores are designed and built to meet the needs of mum, dad and kids: from flexible delivery and collection options to the dm permanent price programme, the glückskind family programme and the more than 4,500 dm private label products. In short, dm is "Made for your family". With this campaign, we’ve put our client’s deep empathy, understanding, and ability to make people’s lives easier in the spotlight. This is what makes them the first port of call for families throughout Germany. A big THANK YOU to dm-drogerie markt Deutschland for your trust—it was so much fun working with you on this project! And special thanks to Fabienne Keck, Mario Bertsch, Alexander Volz and David Heße for the incredible teamwork! #LoveBrand #MadeForYourFamily #dmdeutschland

Contemplations from #Config2024 ✍️ Last week, Persephone T. and Phillip Golub, our Co-Leads for WongDoody’s North American Experience Design team, joined a contingent of our Experience Designers at Figma’s Annual Design Conference in San Francisco. We caught up with them to hear their takeaways… 💭The Design Community is alive, well, and stronger than ever! Unlike other design conferences that focus on competitive advantage, the spirit of camaraderie, a shared vision and adopting a Design Thinking-inspired dry-erase structure expressed the sentiment better than anything else. 👥Team is everything—we work with a wonderful group of dedicated, empathetic, value-driven, and talented craft practitioners. Their dedication to the work and each other inspires and motivates us every day. 💼Some of Figma’s main benefits are in bridging the divide between design and development, but there's more to be done in the Enterprise space, where constraints brought by hybrid teams require integration with other tools, ways of working, and closed ecosystems. We'll be sharing more about Persephone and Phil’s time at Config, so watch this space!

WongDoody India's Mohan Krishnaraj steps into new Global Delivery Officer role 🙌 "Taking on the role of Global CDO alongside my responsibilities as Chief Experience Officer is a thrilling opportunity. This dual position allows me to bridge our creative strategies with impeccable delivery, driving not only superior experiences but also tangible business outcomes. Our commitment to innovation and excellence will pave the way for sustained success and growth." We're so pleased for you, Mohan, and can't wait to see what's next 🌏

Throwback to our first WongDoody x Design Leaders Community event 🚀 The Executive Design Leaders Path to #Innovation and Impact’s event featured a vibrant panel discussion packed with valuable insights and practical advice, moderated by the DLC’s founder, Rob Magowan… - Design Leaders need to speak CFO—It's crucial for design leaders to bridge the gap between creativity and finance. - Train your team on business impact—a collective understanding fosters strong alignment between design and business. - Recognise the broader value of design—emphasising designing for good and inclusive design ensures our work is meaningful and accessible to all. - Improve Design Education—as technology and design tools evolve, we must future-proof education to equip the next generation of talent with the right skills for success. A massive thank you to our panellists; Ralf Gehrig (GCXO, WongDoody), Roger Rohatgi (VP, Global Head of Design, BP), Ellie Runcie (Chief Design Officer, BBC), and Heather Winkle (Chief Design Officer, Former McAfee, Capital One, Apple) and to all 60 executive design leaders who took the time to join us. Watch this space for updates on future collaborations with the Design Leaders Community 👋

A young leader's take on TNW Conference 🧠 Last week, Julija Egle, WongDoody's Belgian UX Lead, flew to Amsterdam to attend. We caught up with Julija to hear her thoughts... "If I had to describe this conference in one word, it would be 'inspiration'. In two letters, 'AI'. One of the many speakers that resonated with me was Daniel De Vos. His talk, "Leveraging #GenAI Successfully: Transforming Data into Value", provided practical frameworks addressing the two biggest questions clients have about AI—why should we use it, and how. Aside from #AI, I was inspired by Sophia Amoruso sharing her story what it takes to be a female entrepreneur and finding power and strength in all the beauty and ugliness that comes with it. I was also lucky enough to discover cyber art thanks to Moon Rivas and her talk about “Seismic Percussion: Revealed Reality," exemplifying that, just like what we strive to do at WongDoody, creativity can take different forms and when it meets technology, it becomes a beautiful symbiosis.” What were your conference best bits? Let us know in the comments below 👇

Last week, guest Jenny Gruner (Director Global Marketing at Hapag-Lloyd) gave us so many compelling insights on transformation, digitalisation, team building during times of change, how (and why) to create space for true inclusion, and much more in our last HERspectives episode. We've limited ourselves to sharing our top five below. (It was tough to stop there!) From our host, Tatjana Enneking, and all of WongDoody, thank you for sharing your thoughts, experience and expertise, Jenny Gruner.    If you missed the event, you can watch it here: https://lnkd.in/ewDK_rPw   #FemaleLeadership #HERspectives #AFriendCalledFuture #DigitalTransformation #Allyship

We are one team, one dream💥 Last week, we had the pleasure of hosting our colleagues (& friends!) from Liberty Global in our London Design Studio to discuss all things product design—and enjoy a few well-deserved pizzas, of course. Together, we're creating next-generation entertainment and connectivity products that reach millions of consumers across UK and Europe more broadly. Watch this space to hear more about all the exciting things we have in the pipeline 👀 Rowan Wallace Mark Bauw Hidde Schols Bas Mooij Dennis Harrison Carsten Henschel Robyn Bellamy Jamie Murray-Smith Daniel Wittred Fatih Senturk Marco Muis

At WongDoody Germany, we're strengthening our strategy teams: A warm welcome to our new directors, Jenna Taffet and Bernd Kunkel!    Jenna Taffet, as Strategy Director, will lead strategic consulting for our Consumer and Retail Brands division.     Bernd Kunkel, as Executive Director Strategy EMEA, will drive our strategic efforts in B2B and industry.    Their combined expertise in strategy, digital transformation, and customer-centric solutions will further advance our developments in the space where the human meets the digital—for B2B, B2C and everything in between.    Read more here (German only): https://lnkd.in/e5YzKhe7 https://lnkd.in/efFgMS8f   #Strategy #WongDoody #AFriendCalledFuture

Cannes Lions International Festival of Creativity hot takes incoming 🔥 Our Head of Strategy (London), David Paul Stocks, and Senior Director & Head of Design Strategy and Growth (India), Nithya Kappini, took to sunny France for a week of world-class networking, learning, and history-making creativity. We caught up with them to hear their takeaways… 👩💻 Reappraising what real creativity is—the creation of breakthrough ideas—will help creatives understand Gen AI’s potential. Optimisation and refinement aren’t where humans can uniquely add value, so we should be open to the role AI can play in these areas. 🧠 There’s power in audacious goal setting and relentlessly pursuing innovation. Leaders should be thinking big and embracing challenges head-on. 🚀 To truly fuel creativity, it's essential to get buy-in from the entire C-suite. When top executives understand and support creative initiatives, it ensures they’re woven into the fabric of the organisation's strategy. 💡B2B brands need to evolve and (often) move beyond product marketing—just take Instacart evolving their marketing maturity from product to performance to brand-led growth or Adobe tapping into the emotion driving buyer decisions. What are your biggest learnings from the festival? Let us know in the comments 👇

A heartfelt thank you to Jenny Gruner, Director Global Marketing at Hapag Lloyd, for sharing her insights on digital transformation, successfully managing change and the importance of allyship on today's HERspectives! If you missed it, you can watch it here: https://lnkd.in/ewDK_rPw Stay tuned for our next episode! #allyship #DigitalTransformation #TeamSuccess