WongDoody’s Post

Sessions that inspired us at Figma's Config 2024 📣 Persephone Thorn and Phil Golub, our Co-Leads for WongDoody’s North American Experience Design team, headed to Figma’s Annual Design Conference in San Francisco late last month. They attended an array of thought-provoking talks held by industry experts, here's what they were loving... Derrick Wilkinson giving us the rundown on how United Airlines’ product teams created a living, breathing, universal source of truth for its designers and developers, both for consumer and enterprise products. Emily Sneddon and Taamy Amaize giving their take on optimistic futurist worldbuilding and designing irresistible futures starts in unexpected places. Big, big claps and love.  Karla Cole + Nashilu Mouen Makoua in conversation about the The Browser Company building products for people, through knowing their stories and not abstracting humans in the process. Jason Ballard discussing his work at ICON, and how they're endeavoring to develop advanced ways of building that allow us to solve the global housing crisis without surrendering our most human values. #config2024 #figma #inspiration

The way we interact with products is changing. Emotional design is revolutionising the design process, going far beyond the traditional focus on form and function. And AI is facilitating the transition. Katrina Radic, our Director of Experience Design in Serbia, shared her expertise with with German media design magazine PAGE. But what does it all mean? “As this area grows, brands and companies need to adapt. It is important to establish a culture of empathy and attention to the emotional dimensions of the user experience. "Designers need to ensure that every creation not only works, but becomes a valued part of the user's life. In this dynamic environment, integrating AI into design processes is not only a technological leap, but also a bridge to deeper empathy and understanding. AI enables us to anticipate needs, respond to emotions and personalise experiences in unprecedented ways. It enables us to design with anticipatory empathy and create products that not only respond to users, but grow with them.” At heart: where the human meets tech. Right where we’re at home, and just what makes our hearts beat faster. Read more here (German only): https://lnkd.in/eJJpqEh3 #EmotionalDesign #AI #Empathy #HumanExperience

Presenting our latest campaign for dm-drogerie markt Deutschland Germany’s most beloved retailer: and what a joy it was to to make! At dm, family is always front and centre. Products, services and stores are designed and built to meet the needs of mum, dad and kids: from flexible delivery and collection options to the dm permanent price programme, the glückskind family programme and the more than 4,500 dm private label products. In short, dm is "Made for your family". With this campaign, we’ve put our client’s deep empathy, understanding, and ability to make people’s lives easier in the spotlight. This is what makes them the first port of call for families throughout Germany. A big THANK YOU to dm-drogerie markt Deutschland for your trust—it was so much fun working with you on this project! And special thanks to Fabienne Keck, Mario Bertsch, Alexander Volz and David Heße for the incredible teamwork! #LoveBrand #MadeForYourFamily #dmdeutschland

Contemplations from #Config2024 ✍️ Last week, Persephone T. and Phillip Golub, our Co-Leads for WongDoody’s North American Experience Design team, joined a contingent of our Experience Designers at Figma’s Annual Design Conference in San Francisco. We caught up with them to hear their takeaways… 💭The Design Community is alive, well, and stronger than ever! Unlike other design conferences that focus on competitive advantage, the spirit of camaraderie, a shared vision and adopting a Design Thinking-inspired dry-erase structure expressed the sentiment better than anything else. 👥Team is everything—we work with a wonderful group of dedicated, empathetic, value-driven, and talented craft practitioners. Their dedication to the work and each other inspires and motivates us every day. 💼Some of Figma’s main benefits are in bridging the divide between design and development, but there's more to be done in the Enterprise space, where constraints brought by hybrid teams require integration with other tools, ways of working, and closed ecosystems. We'll be sharing more about Persephone and Phil’s time at Config, so watch this space!

Throwback to our first WongDoody x Design Leaders Community event 🚀 The Executive Design Leaders Path to #Innovation and Impact’s event featured a vibrant panel discussion packed with valuable insights and practical advice, moderated by the DLC’s founder, Rob Magowan… - Design Leaders need to speak CFO—It's crucial for design leaders to bridge the gap between creativity and finance. - Train your team on business impact—a collective understanding fosters strong alignment between design and business. - Recognise the broader value of design—emphasising designing for good and inclusive design ensures our work is meaningful and accessible to all. - Improve Design Education—as technology and design tools evolve, we must future-proof education to equip the next generation of talent with the right skills for success. A massive thank you to our panellists; Ralf Gehrig (GCXO, WongDoody), Roger Rohatgi (VP, Global Head of Design, BP), Ellie Runcie (Chief Design Officer, BBC), and Heather Winkle (Chief Design Officer, Former McAfee, Capital One, Apple) and to all 60 executive design leaders who took the time to join us. Watch this space for updates on future collaborations with the Design Leaders Community 👋

A young leader's take on TNW Conference 🧠 Last week, Julija Egle, WongDoody's Belgian UX Lead, flew to Amsterdam to attend. We caught up with Julija to hear her thoughts... "If I had to describe this conference in one word, it would be 'inspiration'. In two letters, 'AI'. One of the many speakers that resonated with me was Daniel De Vos. His talk, "Leveraging #GenAI Successfully: Transforming Data into Value", provided practical frameworks addressing the two biggest questions clients have about AI—why should we use it, and how. Aside from #AI, I was inspired by Sophia Amoruso sharing her story what it takes to be a female entrepreneur and finding power and strength in all the beauty and ugliness that comes with it. I was also lucky enough to discover cyber art thanks to Moon Rivas and her talk about “Seismic Percussion: Revealed Reality," exemplifying that, just like what we strive to do at WongDoody, creativity can take different forms and when it meets technology, it becomes a beautiful symbiosis.” What were your conference best bits? Let us know in the comments below 👇

Last week, guest Jenny Gruner (Director Global Marketing at Hapag-Lloyd) gave us so many compelling insights on transformation, digitalisation, team building during times of change, how (and why) to create space for true inclusion, and much more in our last HERspectives episode. We've limited ourselves to sharing our top five below. (It was tough to stop there!) From our host, Tatjana Enneking, and all of WongDoody, thank you for sharing your thoughts, experience and expertise, Jenny Gruner.    If you missed the event, you can watch it here: https://lnkd.in/ewDK_rPw   #FemaleLeadership #HERspectives #AFriendCalledFuture #DigitalTransformation #Allyship

We are one team, one dream💥 Last week, we had the pleasure of hosting our colleagues (& friends!) from Liberty Global in our London Design Studio to discuss all things product design—and enjoy a few well-deserved pizzas, of course. Together, we're creating next-generation entertainment and connectivity products that reach millions of consumers across UK and Europe more broadly. Watch this space to hear more about all the exciting things we have in the pipeline 👀 Rowan Wallace Mark Bauw Hidde Schols Bas Mooij Dennis Harrison Carsten Henschel Robyn Bellamy Jamie Murray-Smith Daniel Wittred Fatih Senturk Marco Muis

At WongDoody Germany, we're strengthening our strategy teams: A warm welcome to our new directors, Jenna Taffet and Bernd Kunkel!    Jenna Taffet, as Strategy Director, will lead strategic consulting for our Consumer and Retail Brands division.     Bernd Kunkel, as Executive Director Strategy EMEA, will drive our strategic efforts in B2B and industry.    Their combined expertise in strategy, digital transformation, and customer-centric solutions will further advance our developments in the space where the human meets the digital—for B2B, B2C and everything in between.    Read more here (German only): https://lnkd.in/e5YzKhe7 https://lnkd.in/efFgMS8f   #Strategy #WongDoody #AFriendCalledFuture