Circana

From car rides to gym sessions, audiobooks have turned daily routines into epic adventures! 🎧🌎 As the popularity of audiobooks soar, more consumers are tuning into their next fictional adventure while on-the-move. 📖🌟 #audiobookmonth #audiobooks #books #ficiton #publishing

Excited to be featured as yesterday’s Pride Spotlight at Circana! 🏳️🌈

Your best read of the year: Circana's New Product Pacesetters Report. 🔮 Learn more about the most successful new product launches in 2023. Have you gotten your free copy yet? https://bit.ly/45HyXQl #CPGTrends #ProductMarketing #ConsumerMarketing #Innovation #CPG

Is data truly driving your Media planning? It should, and who better to "Dive into data" with on this topic than our long-standing strategic partner Blis. I am delighted to join the event tomorrow and be part of the panel with THE Alan Morrissey of EssenceMediacom UK, Andy Gillham of O2 and James Ketteley and the team Mastercard. Here's what you can expect to hear... 👩🏽💻 How we help clients/brands use data to see the bigger picture and inform the overall strategy for their campaigns 😥The top challenge we are hearing from brands and how we are addressing solutions ⏳ What changes are coming next in privacy and the industry to consider and how to navigate Thanks to the wonderful team at Blis for having me involved Nick Crowe, Toby Lett. Looking forward to seeing our panel host Sadie Teasdale #mediaplanning #datastrategy #dataprivacy #datasignals #purchasedata

Retail sales performance is beginning to show signs of stabilization. ⚖ Shoppers are striking a balance in their budgets and are responding to promotions. 💳 However, it is only the older consumers who are increasing their discretionary retail spending. ⭐ As Circana’s Marshal Cohen points out, consumers are willing to spend when the right price aligns with their current needs. 💡 Retail marketers need to think about how to address those unique moments with consumers across all age groups. #RetailSales #RetailTrends #ShopperBehavior

Beauty dupes are celebrated by consumers that are attracted to luxury beauty products but not necessarily the high price tags, especially when it comes to fragrance and makeup. 💄🌸 Get the scoop in our latest blog, co-written by industry analysts Natallia Bambiza and Jacquelyn Wenskus. ✨ #beauty #dupes #beautytrends https://lnkd.in/d473_UhF

Audiobooks are setting the tempo in the U.S. book market by making reading accessible anytime, anywhere. 📚🎧 With growth spanning adults, kids, and young adults, the on-to-go convenience of audiobooks appeals to consumers of all ages. #audiobookmonth #audiobooks #bookmarket #publishing

Our Evolving Ecosystem Report revealed that 52% of smartphone owners and 62% of smart home device owners use voice prompts regularly! These numbers highlight just how integrated AI has become in our daily lives. 🤖📱🏡 In our latest blog, Sara Rosenman and Eddie Hold explore how AI is seamlessly blending into everyday tech. Despite initial hesitations around security and cost, AI’s role as a familiar and ever-improving solution is paving the way for broader adoption. Discover how AI can overcome trust barriers and drive innovation without disrupting existing brand ecosystems: https://lnkd.in/gCrmcvMS #AI #ConnectedIntelligence #TechTrends

Scott Shurtliff, our EVP of Global Operations, Service, and Delivery, and Lacey Garner, U.S. Modeling Leader, energized other leaders at the 36th Annual Shingo Institute Conference last month. ⚡🌟 Their presentation, inspired by the lyrics to Bruce Springsteen’s Dancing in the Dark, emphasized that "you can't start a fire" on your Shingo continuous improvement journey "without a spark." Those "sparks" were shared as key insights into the development of Circana Complete Excellence, a model for sustainable operational excellence. While in attendance, Scott and Lacey also received the prestigious Shingo Rising Star Award, a recognition given to organization excellence professionals who have made significant contributions to the Lean community. ✨ #ShingoModel #ShingoSpark #DancingintheDark #OperationalExcellence #ShingoRisingStar

New data reveals that while overall TV sales are stagnant, ultra-large TV purchases are surging! 📺📈 Price sensitivity remains high, with many choosing budget-friendly brands. Sales growth in 75” and larger TVs has been driven by deep discounts since mid-2023. Moving away from price-driven strategies will be essential for continued growth as cost compression slows. Learn more: https://lnkd.in/dYD9ENBE #MarketInsights #ConsumerElectronics