Retail sales performance is beginning to show signs of stabilization. ⚖ Shoppers are striking a balance in their budgets and are responding to promotions. 💳 However, it is only the older consumers who are increasing their discretionary retail spending. ⭐ As Circana’s Marshal Cohen points out, consumers are willing to spend when the right price aligns with their current needs. 💡 Retail marketers need to think about how to address those unique moments with consumers across all age groups. #RetailSales #RetailTrends #ShopperBehavior
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From car rides to gym sessions, audiobooks have turned daily routines into epic adventures! 🎧🌎 As the popularity of audiobooks soar, more consumers are tuning into their next fictional adventure while on-the-move. 📖🌟 #audiobookmonth #audiobooks #books #ficiton #publishing
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Your best read of the year: Circana's New Product Pacesetters Report. 🔮 Learn more about the most successful new product launches in 2023. Have you gotten your free copy yet? https://bit.ly/45HyXQl #CPGTrends #ProductMarketing #ConsumerMarketing #Innovation #CPG
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Beauty dupes are celebrated by consumers that are attracted to luxury beauty products but not necessarily the high price tags, especially when it comes to fragrance and makeup. 💄🌸 Get the scoop in our latest blog, co-written by industry analysts Natallia Bambiza and Jacquelyn Wenskus. ✨ #beauty #dupes #beautytrends https://lnkd.in/d473_UhF
The Scoop on Dupes: Finding Beauty in Retail's Latest Buzzword
https://www.circana.com
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Audiobooks are setting the tempo in the U.S. book market by making reading accessible anytime, anywhere. 📚🎧 With growth spanning adults, kids, and young adults, the on-to-go convenience of audiobooks appeals to consumers of all ages. #audiobookmonth #audiobooks #bookmarket #publishing
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Our Evolving Ecosystem Report revealed that 52% of smartphone owners and 62% of smart home device owners use voice prompts regularly! These numbers highlight just how integrated AI has become in our daily lives. 🤖📱🏡 In our latest blog, Sara Rosenman and Eddie Hold explore how AI is seamlessly blending into everyday tech. Despite initial hesitations around security and cost, AI’s role as a familiar and ever-improving solution is paving the way for broader adoption. Discover how AI can overcome trust barriers and drive innovation without disrupting existing brand ecosystems: https://lnkd.in/gCrmcvMS #AI #ConnectedIntelligence #TechTrends
Accessible AI: Don't Fear the Sequel
https://www.circana.com
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Scott Shurtliff, our EVP of Global Operations, Service, and Delivery, and Lacey Garner, U.S. Modeling Leader, energized other leaders at the 36th Annual Shingo Institute Conference last month. ⚡🌟 Their presentation, inspired by the lyrics to Bruce Springsteen’s Dancing in the Dark, emphasized that "you can't start a fire" on your Shingo continuous improvement journey "without a spark." Those "sparks" were shared as key insights into the development of Circana Complete Excellence, a model for sustainable operational excellence. While in attendance, Scott and Lacey also received the prestigious Shingo Rising Star Award, a recognition given to organization excellence professionals who have made significant contributions to the Lean community. ✨ #ShingoModel #ShingoSpark #DancingintheDark #OperationalExcellence #ShingoRisingStar
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New data reveals that while overall TV sales are stagnant, ultra-large TV purchases are surging! 📺📈 Price sensitivity remains high, with many choosing budget-friendly brands. Sales growth in 75” and larger TVs has been driven by deep discounts since mid-2023. Moving away from price-driven strategies will be essential for continued growth as cost compression slows. Learn more: https://lnkd.in/dYD9ENBE #MarketInsights #ConsumerElectronics
New Circana Research Highlights Surge in Ultra-Large TV Purchases Despite Stagnant Market Sales
https://www.circana.com
