Glenn Haussman and Bob Gilbert, CEO of HSMAI, connected at HITEC and caught up on No Vacancy News, Podcasts and Videos. Here are a few great take aways from their conversation: Breaking Down Silos • The pandemic eliminated outdated rules, encouraging companies to break down silos and reinvent their processes. • The result has been an organic convergence of marketing and revenue management, fostering cross-training and alignment. Revenue and Efficiency • The pandemic accelerated the need for companies to optimize revenue and create efficiencies. • Cross-training in sales and revenue management has increased, with a spike in online training program usage. Success of Commercial Models: • Companies that adopt a commercial mindset are statistically more profitable, with higher customer engagement and loyalty. • HSMAI has introduced a self-assessment tool to help organizations gauge their maturity in adopting commercial models. New Certification Announcement: • A new coalition of associations (HSMAI, HFTP, HAMA, AHOA) is introducing a commercial strategy certification in the fall. • The certification is designed for various stakeholders, including general managers and asset managers, to ensure a baseline understanding of commercial strategy. Check out the full interview here 👇🏼
#1 Hospitality Podcast (No Vacancy), Top 100 Most Inspirational People in Global Hospitality, #1 Hospitality Social Media Influencer, Event Speaker, Strategic Advisor, Board Member
During HITEC, Bob Gilbert, President & CEO of HSMAI, and I discussed the transformative power of breaking down silos in hospitality sales and marketing. They explore the organic convergence of revenue management and marketing, accelerated by the pandemic, leading to more efficient and profitable operations. The talk also unveils a new Commercial Strategy certification aimed at uniting stakeholders across the industry, fostering a shared understanding of commercial strategy for enhanced profitability and customer satisfaction. Thanks to Unifocus , Technology that drives value, for supporting this video. #Hospitality #HighTech #SalesAndMarketing #CommercialStrategy #IndustryInnovation