Tuckernuck reposted this
Trend Forecaster & Retail Strategy Consultant | Formerly @Bloomingdale's, Williams-Sonoma, Brandless and Clorox
Retail in the New: How Tuckernuck Jackie Dress Conquered Capitol Hill In a world of fast fashion and fleeting trends, it's refreshing to see a single garment make waves across political lines. Enter the Jackie dress by Tuckernuck. Key takeaways: 🇺🇸 Bipartisan Appeal: The Jackie has become the go-to professional dress for D.C. women, regardless of political affiliation. 💰 Impressive Numbers: Nearly 100,000 sold, available in over a dozen colors and sizes XXS to XXXL. Think of it this way, this dress is approx. $25M in revenue. 👩💻 Women-Led Success: Tuckernuck, founded by three D.C. women, operates profitably without outside investors. What makes the Jackie stand out? Its versatility, polished look, and ability to transcend political boundaries showcase how a well-designed product can become a cultural phenomenon. Let's also think of the #SEO strength with a dress named the "jackie." Searching for dress inspiration "jackie dress" or "jackie style" due to Jackie Kennedy Onassis certainly helps, especially in D.C. and political reporting and careers. Why do you think the Jackie Dress from Tuckernuck has taken off and is selling so well? Share your thoughts below! #FashionInBusiness #WorkwearTrends #WomenInBusiness #ProductSuccess