Social media platforms are a top destination for #B2B buyers when researching and making purchasing decisions.
EMARKETER subscribers can check out my latest report to learn how to adapt the latest in social media strategies for better engagement and marketing performance, such as:
#Influencer marketing: A growing part of B2B strategies. B2B marketers incorporate influencer marketing into their overall mix, but they emphasize value creation, trust-building, and collaboration rather than the sheer popularity of an influencer. This builds deeper relationships and enhances content credibility.
#Video content: A necessary way to reach younger B2B buyers. LinkedIn and YouTube are central to the effort to use video to engage audiences; thereโs been a significant rise in video uploads on LinkedIn, and theyโre both being used for influencer interviews and user-generated content. This can be a bigโbut requiredโinvestment.
#AI: The technology transforming social media marketing. B2B marketers will increase AI usage in 2024 for content creation, personalization, performance tracking, and influencer identification. AI enhances understanding of buyer behavior, thereby optimizing engagement and campaign effectiveness. But balancing AI use with the human touch is crucial.
๐ Thank you to my expert contributors!
Obele (Brown-West) Hinsley - Tracer, Todd Lebo - Ascend2, Rachel Sterling - Identity Digital Inc., Lynn Tornabene - Anteriad, Eddie Yoon - NP Digital
Sources: Anteriad, Ascend2, Brightspot, Content Marketing Institute, Demand Metric, Edelman, Insightly, LinkedIn, MarketingProfs, Meltwater, Pipeline360, TopRank Marketing