📣 EMARKETER is back and better than ever! 📣 Find out what it means to be an EMARKETER and discover how PRO+ can elevate your team's strategies, add credibility to your presentations, and drive new business opportunities in 2024 and beyond. 📈 Anticipate tomorrow's market trends for confidence today. Explore our latest offerings with PRO+: https://lnkd.in/gAukFzRX #IAmAnEMARKETER #EMARKETER #insights #trends #marketing #advertising #ecommerce
About us
EMARKETER is the go-to forecasts, data, and insights provider for marketing, advertising, and commerce professionals.
- Website
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https://www.emarketer.com/
External link for EMARKETER
- Industry
- Research Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- Research, Trends & Analysis, Digital Marketing, Media and Ecommerce, Online Video, Mobile, Consumers & E-Commerce, Usage & Demographics, Social Media, Best Practices, Search Advertising, Traditional Media, and Global Insights
Locations
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Primary
One Liberty Plaza
9th Floor
New York, NY 10006, US
Employees at EMARKETER
Updates
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🛒 Sometimes, consumers don’t behave as we expect. Despite being digital natives, Gen Zers still prefer browsing in-store. They are also less likely than any other generation to order fast food via drive-thru. What do Gen Z's shopping habits across beauty, apparel, and more mean for retailers? Access our guide here: https://lnkd.in/eQ6MYRBV #genz #retail #shopping
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🛍 According to our recent survey, 72% of US consumers use multiple channels before making a purchase decision, reflecting a fundamental change to the traditional marketing funnel. Marketers must adapt to this complex, digitally-driven journey by embracing new omnichannel strategies. In a recent webinar, EMARKETER's top retail & ecommerce analysts explored how to best leverage price and promotions across both digital and physical channels. ▶ Access the Path to Purchase webinar replay, here: https://lnkd.in/ea-UwRKh #webinar #retail #ecommerce #pathtopurchase
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🔑 Key stat: 72% of adults worldwide think generative AI will have a very or somewhat large impact on social media companies, and 71% think the same of search engine companies. 📊 EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. Go beyond the charts. Subscribe to the Chart of the Day newsletter: https://lnkd.in/eEA5HVxZ #ChartoftheDay #newsletter #chart #genAI
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The shift towards CTV is evident, with 75% of the US population anticipated to watch over-the-top video this year, according to EMARKETER. Access exclusive articles, reports, and webinars from MNTN all in one place. Stay informed and get ahead of the trends. Explore Insights: https://lnkd.in/g2EbB97G #CTV #Streaming #TVAdvertising
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On today's episode of the Behind the Numbers podcast: 🤖 What it's like to grow up with artificial intelligence 📱 Where Gen Z are spending most of their media time 🎯 How best to target these young folks with ads Tune in to the discussion with our analyst Paola Flores-Marquez: https://lnkd.in/ec92SwCc #podcast #artificialintelligence #genz #media #advertising
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Suzy Davidkhanian, EMARKETER’s VP of Content, is heading to The Lead Summit next week in New York City! Catch Suzy on stage for "Moving Beyond LTV – Creating Lifetime Relationships with Customers Through Great Ownership Experience" with Lisa Sloan Walker, President, Jewelry Services, Signet Jewelers. Learn more: https://lnkd.in/gjyCSa_v #TheLead #TheLeadSummit
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♻ Some 47% of Gen Zers favor brands and companies that support sustainability, according to March 2023 data from ISCS and Big Village. Discover how brands and marketers are prioritizing sustainability in 2024 and use this insight to inform your strategy. Access our free guide, here: https://lnkd.in/e4rnmeaR #marketing #sustainability #greenmarketing
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🛍 Customer behaviors are changing. Stay ahead of the latest trends in order to capture their attention. Our Retail Daily newsletter delivers a daily dose of data, news, and insights on the rapid transformation of retail and ecommerce. Sign up today: https://lnkd.in/eh2Zn_Ae #newsletter #retail #ecommerce #trends
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🔎Dive into the latest trends in social and retail media search. Discover how TikTok and Instagram are reshaping social search and learn why Walmart and Amazon are leading in search ad spending. This EMARKETER’s Meet the Analyst Webinar with Evelyn Mitchell-Wolf is made possible by DISQO. Register Now: https://lnkd.in/gEKq6ZtK #socialmedia #retailmedia #search #searchadvertising
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