Retailers are increasingly seeing the value in #immersiveexperiences, hosting virtual worlds to create brand awareness, highlight trendy products, drive community among customers, and now, to even recruit young workers! Recent moves from various major retailers include: 🤖 Walmart's rollout of Realm 🤖 IKEA's hiring post for its virtual universe 🤖 ICYMI - Super League also partnered with Skechers to debut a virtual store on Livetopia’s Topia Mall on #Roblox, seeing 3.4 million visits in just the first five weeks❗ EMARKETER's Rachel Wolff, details how immersive experiences are now giving retailers "an opportunity to stand out in a crowded field, as well as boost awareness among a whole new generation of shoppers." Visit www.superleague.com to learn more about how we're equipping marketers with the virtual tools they need to create successful virtual campaigns. https://lnkd.in/e22xNvfT
Super League
Advertising Services
Santa Monica, California 12,029 followers
Leading & Creating The Future Of The Immersive Web
About us
Super League is a leading publisher of immersive games and experiences on digital platforms like Roblox, Minecraft, and Fortnite. Our full suite of services enables global brands to develop, distribute, monetize, and optimize creative solutions to reach and captivate the most sought-after and engaged audiences in the digital space. Our end-to-end tech and capabilities assist top developers and creators, accelerating success in the rapidly growing media industry.
- Website
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http://www.superleague.com
External link for Super League
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Santa Monica, California
- Type
- Public Company
- Founded
- 2014
- Specialties
- cloud gaming, team gaming, community, content, esports, Metaverse, Minecraft, Roblox, Metaverse Advertising, Content Creators, Cloud-based Video Production, Entertainment, Gaming, and Social Media
Locations
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Primary
2906 Colorado Ave
Santa Monica, California, US
Employees at Super League
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Matt Edelman
President-CCO, Super League | 20+ Year Leader in Content, Media & Emerging Tech | Business Accelerator | Team Development Expert | Strategic…
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Andy Babb
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Raffaella Camera
Senior Executive & Strategic Advisor @ Epic Games | Publicis | Accenture. Intersection of immersive tech, gaming, lifestyle, entertainment, fashion.
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Greg Trani
Updates
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Grateful to be part of bringing art, music, and culture with inclusivity as its foundation together virtually!
Founder & CEO at EverGame Media -> Gaming - Web3 - Metaverse Founder, CEO & Producer at Blockade Entertainment
This past year EverGame Media was tasked by Frank Cooper III and our friends at Visa to create a pioneering “first of its kind” event that would propel the realms of #art, #music, and #culture forward with #inclusivity as its foundation. The result: Visa Live at le Louvre. A hybrid (digital x physical) Post Malone concert hosted at the iconic of Musée du Louvre in Paris, France and streamed live onto Roblox reaching over 170 countries around the world. This incredible live event and virtual experience achieved several “firsts”: - First ever live concert at the Louvre Museum - First ever IRL concert to be streamed live onto Roblox - First ever activation of the Louvre Museum on Roblox - First ever performance by Post Malone on Roblox Along with the 2-hour concert players could explore the Louvre Museum Experience to learn and interact with a collection of curated artwork such as the Mona Lisa and Victory of Samothrace, visit Artist Square where they could create their own artwork, or stop by the Concert and Louvre Collectible pop ups to grab their own limited edition digital merchandise (the Louvre dress is truly spectacular!). Visa Live at Le Louvre would not be possible without an extensive team to help make this happen: - Brian Selzer and Carlee Baker who are my right and left arms, and perform miracles on a daily basis. - Visa: Frank Cooper III, Matt Story, Cheryl Lee, Eric Melendez, Alexandra Rodriguez, MBA, Brooke Cannady, Jenny Stahl Cobler, Denise (Kuwabara) Yee, Ashley Cole Seidman, Dylan Leslie, Justin Acuff, Chris Morse, Gregory Tan, (and so many, many more). - Louvre: The incredibly supportive Pierre-Emmanuel Fournier and Charlotte CARRIER along with their extended team - Roblox: Christina Wootton, Lisa (Giovanzana) Willett, Alex Honda, Jessica Meehan, Janagan Rasaratnam, Farinaz 'Fairy' Zolnasr, Stephanie Latham, Katie Jaros and their extended team - Super League who helped us build an incredible Roblox experience: Matt Edelman, Andy Babb, Zakary Wilson, Brian Gramo (and his amazing live broadcast team), Johnathan Mayo, Afif Haque, Ethan Mckinnon, Lawrence David Ablites and the extended SL team. - Imagination who produced a stellar live show led by Paul Marsden, Jiri Bures, Zara Padginton, Michelle Ho, and Daniel Coulson, and Brut. who produced such compelling social/digital content. #VisaLiveAtleLouvre #Phygital #Metaverse #Web3 #Roblox #Concert #VirtualExperience #Innovation #DigtialMarketing #LouvreMuseum #CreatorEconomy #DigitalFashion #VirtualFashion #VirtualArt
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Make the most of this week’s holiday travel by catching up on the latest episode of Super League's BEAM podcast. Super League President, Matt Edelman, spoke with the hosts of Beyond Pixels Show, Nodo Ivanidze (MetaViu) and Dan Barry (Web3 & Metaverse Marketing Network) on ways marketers can think outside of the box. Some episode highlights include: 🛩️ Building brand trust among Gen Z and Alpha 🛩️ Utilizing emerging technology like hashtag #AI to build online environments 🛩️ Understanding platforms like hashtag #Roblox, and how marketers can immerse themselves in these virtual experiences Listen and learn now!
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Introducing SOUNDZ by Bebe Rexha, a new type of #Roblox listening party featuring her new singles “Chase It (Mmm Da Da Da)” and “I’m The Drama"! SOUNDZ is a distributed music event available within existing popular experiences - Carry A Friend!, Paradise RP, and The Floor is Lava - making it possible for a massive audience of fans to discover the excitement! Powered by Super Biz, a suite of tools that helps developers improve user engagement, SOUNDZ offers new opportunities at the intersection of immersive gaming, music, and brand building. What are the ways brands can partner with cultural icons like Bebe? 🎤 Creating custom-built avatar sets 🎤 Playing rhythm-based games 🎤 Trying on and purchasing exclusive virtual merch 🎤 Earning special in-game status 🎤 Setting up contests and giveaways like Bebe's, letting players enter to win a personal video message with the help of our rewards and loyalty platform, Unlockables (stay tuned for more!) Shout out to the team behind this Brett Abrams, Josh Neuman, Zakary Wilson, Paul MacNairn, Johnathan Mayo, Afif Haque, Kai Yang Chong, Daniela Rubalcava, Zoë Meinelschmidt, Kristin Kingsmore Roberts, Sam Drozdov, Patrick Dill, Devon T., Jeremy Haché, Dani Castellanos, Nathan Lewis, Brian Gramo, Lauren Summerford, MBA; Warner Music Group's Jacqui Bransky, David Cushman, Ashley May, Stephanie Iwan, Michael Delle Donne; and SALXCO's Lauren Onelum, Hannah Wittman, Rami Fakih, Joanna DeMarzo, Alex Honda Jessica Meehan Janagan Rasaratnam and Franz de los Reyes for their work in bringing this to life! Learn more about how we're collaborating with businesses like Warner Music Group to leverage the power of #immersiveexperiences: https://lnkd.in/eisNmhpC
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Super League is committed to measuring the success of digital media campaigns in #immersiveworlds. As the only company with #Roblox benchmarks built by Nielsen, we are delivering data and analytics that translate into actionable insights. Our latest work achieving an average of 37% increase in brand preference and a 26% lift in awareness. Stay tuned - we have more to share on our pioneering measurement standards for brands building #immersiveexperiences in tech, retail, music, and other industries.
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This week Super League President Matt Edelman joins the hosts of Beyond Pixels Show, Nodo Ivanidze (MetaViu) and Dan Barry (Web3 & Metaverse Marketing Network). They discuss how the #metaverse is becoming the next social network and the future of companies like #Roblox, Epic (Fortnite) and Meta. Other important #marketing topics include building environments and using tools like generative AI. Don’t miss this insightful episode. https://lnkd.in/eVWzud9T #immersiveexperiences #podcast
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There’s no one better equipped to engage with the Gen Z community than Gen Z creators and players. Super League’s highly skilled Gen Z team members have turned their gaming passions into #marketing careers, helping brands grow and optimize their #immersiveexperiences. YPulse writes "Gen Z is rocking the #metaverse and making it their own. This gen is spending a good chunk of their time in digital spaces, but not only to play games. They’re buying and wearing digital fashion to express themselves authentically and inclusively, creating unique avatars, building virtual infrastructure, and designing entire communities within their favorite games like #Roblox and #Minecraft."
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Super League had an impressive first quarter with over $4 million in revenue, marking a nearly 30% increase compared to the same quarter last year. Watch as CEO Ann Hand chats with Proactive’s Steve Darling about the exciting ways Super League is meeting and beating #earnings expectations. Topics include accelerating a path to profitability through productization and creating tailor made interactive experiences within #Roblox. Watch for more: https://lnkd.in/eNpYv2Vk
Super League Enterprises Reports Strong Q1 2024 Financials, Expands Marketing via Gaming Platforms
https://www.youtube.com/
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Immersive worlds are more valuable than ever thanks in part to platforms like #Roblox who are experiencing growth in interactions and time spent online, spending more than 156 minutes a day on the platform. 2023 saw Super League Gaming partner with nearly 100 brands, helping them create #virtualworlds for their consumers by merging physical and digital spaces. Super League’s CEO Ann Hand spoke with Benzinga's James Blacker on #immersiveexperiences, "brands have turned to end-to-end activation partners to gain a foothold in the new environments where massive audiences are gathering to socialize, play, explore, collaborate, shop, learn and create.” As leaders and innovators in the industry, we are always looking forward to new ways #marketers will bring imagination to life. https://lnkd.in/eVGpmrxr
How Super League Enterprise (NASDAQ: SLE) Is Pioneering 3D Immersive Platforms As The Marketing Channel Of The Future - Microsoft (NASDAQ:MSFT), Roblox (NYSE:RBLX)
benzinga.com
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In the wake of Walmart's recent rollout of Realm, the retailer's virtual world catered to the year's most notable shopping occasions, our Chairman & CEO Ann Hand, spoke with Ad Age's Asa Hiken on why the #metaverse is still relevant for retailers of all sizes, and how Super League is using emerging technology, such as #AI, to supply itself with the best 3D concept tools to make the most seamless experiences. Read the full piece: https://lnkd.in/edwqVUpD #immersiveexperiences #Roblox
How Walmart’s new virtual world is advancing 3D commerce
adage.com