💫 Huge announcement today for the advancement of music on Roblox with STYNGR and it's partnership with Super League , Universal Music Group, with Republic Records pioneering the way:
🌟 “Boombox presents a pioneering opportunity for music labels to curate, distribute, and monetise their offerings on Roblox,” said a statement. This is achieved via Styngr’s ad-supported portable music player, which also plays a significant role in augmenting the digital personas of the players.
Boombox is the result of a year-long collaborative effort involving UMG, Roblox, Styngr and Super League teams. The strategy includes a phased rollout across the platform over the year, reaching 3,500 experiences using Super League’s developer tools.
“By integrating Boombox, UMG solidifies its position as a vanguard of music innovation within the gaming sector,” said Alvaro G. Velilla 🔜 GDC, senior vice president, New Business at UMG. “This integration not only enhances superfan experiences on the platform but does so with an extensive array of fully licensed music from UMG's global roster of artists and labels, setting a new standard for how music can be integrated into the platform for the entire sector.”
Players can share and collectively enjoy music, which can be monetised for contributing labels and artists. The platform provides US chart-eligible play events via Styngr’s integration with Luminate.
Hit us up if you want to figure out how your brand can connect with music and gaming on the largest youth culture platform in the world! 🚀
Herculean effort by Alex Tarrand, Alvaro G. Velilla 🔜 GDC, Tim Hrycyshyn and Zach Hahn at Super League.
Congrats to Karibi Dagogo-Jack, Alex Honda, Jessica Meehan, Christina Wootton and the rest of the Roblox team for pushing the envelope of pushing music culture forward.
https://lnkd.in/gt2sN-xM
#musicindustry #musicbusiness #roblox #metaverse #musicmarketing
