SuperCircle

Our favorite week of the year is just around the corner. Mark your calendar and join us September 22-29 for NYC Climate Week—the largest annual climate event of its kind, bringing together over 600 events and activities across the City of New York. This year’s theme: It’s Time “We’re in the age of urgency. Investment in clean energy and net zero technologies is higher than ever, but 2024 started out warmer than ever recorded, following a year that already broke through the annual average 1.5-degree C mark. People and companies are waking up to the fact that we need to act, fast, as they see the effects of climate change all around them.” — Climate Group Follow along for updates on how we’re showing up, events to attend, and connect with our community of circular innovators and activists. Will you be there? Send us a DM - we’d love to see you! #ClimateWeekNYC #climatesolutions #circularsolutions #fashioninnovation

$1M in post-consumer recycling credits issued 🥳 Our post-consumer trade-in product has continued to grow with the recent launch of Oncept and last month’s expansion of our Parachute Home recycling program to all retail locations nationwide. And—we are excited to share a major milestone: SuperCircle has surpassed $1M in post-consumer recycling credits issued, while retaining strong credit redemption rates of 50%+. We are proud to be delivering ROI-positive recycling programs for our brand partners, engaging tens of thousands of consumers, diverting millions of textiles from landfill, and driving business value—a win-win-win for customers, brands, and planet. And our work has only just begun… If you are a brand or textile producer at any scale, we’d love to work with you on building an ROI-positive end-of-life program. Reach out to us at inquiries@supercircle.world to learn more. Here’s to the next $1M! #postconsumerrecycling #textilewastesolution #circularity #sustainablefashion

What does ‘closing the loop’ mean? 🔄 We love how our partner tentree articulates this concept: having a plan for products at each stage of the lifecycle: design, use, and end-of-life Since the launch of our end-of-life post-consumer recycling program with Tentree, we’ve successfully diverted over 14,000 items and over 1,700lbs of textiles from landfill—putting them back in circulation for new design, new use, and a continued life. Circularity, or 'closing the loop,' ensures that materials are reused, recycled, or repurposed at the end of their initial use, reducing waste and environmental impact. By closing the loop, we create a sustainable system where resources are continually cycled back into production, supporting a healthier future for our planet. Ready to recycle? Start here with Tentree and earn credit on your next purchase: https://lnkd.in/eBXEHWcS Curious to learn more about our end-of-life recycling capabilities and programs? Reach out to us at inquiries@supercircle.world #circularity #postconsumerrecycling #endofliferecycling #sustainability #sustainablebrands #SuperCircle

How do SuperCircle’s post-consumer trade-in programs work⁉ Let’s take a look, featuring J.Crew’s Second-Life Swim recycling program → 1️⃣ Gather up your pre-loved swimwear from any brand (yes, any brand) 2️⃣ Go to J.Crew’s recycling page online or visit ANY J.Crew store nationwide 3️⃣ Complete your drop-off and immediately earn credit to shop new J. Crew swim 4️⃣ We keep your textiles out of landfill and in circulation Through multi-brand recycling programs like J. Crew, we are able to aggregate a greater volume and assortment of textiles for recycling (a win for the planet) while giving more customers the opportunity to participate and earn credit (a win for you). 👙 ♻ 💸 Summer isn’t over yet — recycle with J.Crew today and earn up to $10 off each new swimwear item 👉 https://lnkd.in/gMNa4k_r

Working with SuperCircle just got even easier. You can now request a free SuperCircle demo in one click, right here on LinkedIn. Check out our industry-leading textile recycling platform, offering turnkey consumer trade-in as well as recycling of excess inventory, damages, and more. Join us, and our world-class partners including J.Crew, UNIQLO, and Reformation, on our mission to divert 1B+ textiles from landfill by 2030. #textilerecycling #circularity #circularfashion #recycling

We are thrilled to share the release of our partner J.Crew’s new 2023 J.Crew Group Environmental, Social and Governance (ESG) Report—encompassing sustainability initiatives across the J.Crew, J.Crew Factory, and Madewell brands. In February, SuperCircle and J. Crew launched “Second Life Swim” , a first-of-its-kind post-consumer swimwear recycling program, enabling J.Crew customers to responsibly recycle their pre-loved swim (from any brand) and receive a reward towards their next swimwear purchase. Utilizing our proprietary fiber-to-fiber recycling technology and open-loop recycling streams, we’re keeping textiles out of landfills and extending the lifespan of your swimwear. We’ve been delighted with the reception of this program and proud to be a partner in J. Crew’s continued progress towards circularity. “A nationwide, multi-brand swim takeback program that allows anyone to recycle any swimwear in J.Crew stores or online is a high-impact solution with the potential to raise the consciousness and adoption of textile recycling immensely. We’re thrilled to have already recycled thousands of pieces of swimwear via our J.Crew x SuperCircle Second-Life Swim partnership, and are looking forward to continuing to grow that impact with a program that is win-win-win for consumers, brands, and our planet.” — Chloe Marie Songer, Co-Founder & CEO, SuperCircle Congratulations on the publication of this labor of love by our incredible partners Katherine O'Hare, Samantha Shiffman, Sandra Joyce and more importantly, for the huge accomplishments across a spectrum of sustainability initiatives it spotlights. Check out the full J.Crew Group ESG Report here: https://lnkd.in/eyshUa9A #FashionSustainability #CircularFashion #TextileWasteSolution #SustainableInnovation #ConsumerRecyclingProgram #ESG

We are thrilled to announce the launch of our post-consumer sneaker recycling program with conscious (and coveted) footwear brand, Oncept.  Oncept believes that when we produce less, own less and consume less, we create space for the important things, like living well every day—and we couldn’t agree more. Now, in partnership with SuperCircle, Oncept is taking the next step in sustainable innovation with our sneaker trade-in program, giving your pre-loved sneakers a new life and rewarding you in the process. Every year, people throw away over 300 million pairs of shoes, 90%+ of which end up in landfill.* We believe in a different way, so we build circular solutions for a better, more sustainable future. Start your sneaker trade-in with Oncept here 👉 https://lnkd.in/ewy6fx-x *Source: Waste360

It's National Upcycling Day! What is Upcycling? By definition, it is the reuse of discarded objects or material in such a way as to create a product of higher quality or value than the original. Last week, we hosted an event in celebration of National Upcycling Day at UNIQLO Soho's RE.UNIQLO Studio - offering a free pair of embroidered socks to anyone who donated their gently used clothing to be recycled. 🧦 Share with us in the comments how you celebrated National Upcycling Day! #Upcycling #FashionSustainability #CircularFashion #TextileWasteSolution #SustainableInnovation

NYC! Join us tomorrow, 6/20 from 5-7pm at UNIQLO Soho in celebration of National Upcycling Day! Receive a free pair of custom-embroidered UNIQLO socks when you bring in your gently used clothing (from any brand) to be recycled. 🧦 SuperCircle is proud to be the recycling partner for their RE.UNIQLO program—giving your pre-loved clothing a second life and keeping thousands of textiles out of landfill. ♻️ #FashionSustainability #CircularFashion #TextileWasteSolution #SustainableInnovation

Parachute Partnership Expansion with First-of-Its-Kind Home Linen Trade-In 🗞️ Last week we announced the expansion of our partnership with Parachute Home to include a consumer trade-in program—a first in the U.S. home linen space! We’re thrilled to share that the launch was covered in Fast Company, Forbes, Modern Retail, Sourcing Journal, and Business of Home, and celebrated at a Café Kitsuné event in New York. The program is the first U.S., nationwide, multi-brand home linen recycling program of its kind, and launched in all New York stores this weekend, with further roll out to Parachute’s full 25+ store fleet over the coming weeks. Through this program, consumers can recycle sheets, towels, pillows, and robes from any brand, and receive a rare 15% off Parachute discount code in return—a program that is win-win-win for brand, consumer, and our planet. 🌎🤝 Learn more and start recycling your linens here 👉https://lnkd.in/eNMRaCq6