In his @Adweek Interview, @Michael Guth defines one of the core philosophies driving his team: “At Spectrum Reach we talk about ourselves as local market experts. To really drive solutions in our 91 markets, you need to understand those communities and tell a story that is as relevant in Sheboygan, Wisconsin as it is in Dallas, Texas.” Video credit: @Christian Huguenot for ADWEEK
About us
From coast to coast. From the Great Lakes to the gulf. There are 3,000 of us in 100 offices across 36 states. We’re the regulars at your restaurants, parents in your PTA, and volunteers in your community. We know your neighborhoods because they are our neighborhoods, too. We are advertising experts with access to every tool that any business needs to grow. Thousands of hours of premium video programming across the world’s best networks and streaming services. Over a hundred million consumer impressions available every day on every screen and device. Billions of data points translated into insights and ideas that turn consumers into your customers. And we offer it all under one roof. We know three things better than anyone: how to harness the power of multiscreen advertising for any business, how to offer a simplified one-stop-shop destination for marketing solutions, and what makes our towns and cities tick. At Spectrum Reach, we make local businesses big and big brands look local. We are the most trusted media sales company in America, and we happen to be your neighbors. Your Privacy Rights: www.spectrum.com/policies/your-privacy-rights
- Website
-
https://www.spectrumreach.com/
External link for Spectrum Reach
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Cable Television Advertising, Marketing, Healthcare Marketing, Digital Marketing, Video Production, Automotive Marketing, Video Marketing, Sports Marketing, Addressable Advertising, Advanced Advertising, Demographic Targeting, Multi-Screen Advertising, Advertising, Online Marketing, Commercial Production, Television Advertising, Custom Advertising Solutions, and Advertising Products
Locations
-
Primary
1633 Broadway
New York, NY 10019, US
Employees at Spectrum Reach
Updates
-
As America gets ready to celebrate its birthday, we’re celebrating Bristol and the Tri-Cities area in the great states of Tennessee and Virginia, just one of the 91 markets that Spectrum Reach serves. When you need to advertise your business, our local experts can help, no matter which side of State Street your customers call home.
-
In his Cannes edition of "Marketing for the Now" podcast, Gary Vaynerchuk and Spectrum Reach's Michelle Aragon chat about the value of #CannesLions2024 and the challenges of being a marketer in a fragmented industry: "Sometimes the calculated risk necessary to connect with your customers is stepping away from the "tried and true" method." Check out the full podcast: https://lnkd.in/eKZz-6kk
#MarketingForTheNow has landed in Cannes! 🚀 VaynerX is celebrating the Cannes Lions International Festival of Creativity with this special episode LIVE from our yacht. We’re breaking down the biggest trends, predictions, and insights from the festival as well as talking about all things Day Trading Attention. 🌟 We were joined by: Jenny Lewis, CMO at The Knot Worldwide Jim Mollica, CMO at Bose Corporation Mark Kirkham, SVP & CMO at PepsiCo International Beverages Ashley Schapiro, VP of Marketing at American Eagle Outfitters Inc. Joe Cano, CMO at Zappos Family of Companies Marcelo Kerteszész, CMO at MANSCAPED Michelle Aragon, VP at Spectrum Reach Catch this special episode for the biggest takeaways on the attention economy that will pave the next year of marketing. Watch the full episode here: https://lnkd.in/etY4Z7sz #marketing #ai #canneslions #attention
VaynerX Presents: Marketing For The Now Episode 41 Cannes Edition
https://www.youtube.com/
-
Speaking with Ad Age at #CannesLions2024, Spectrum Reach's David Kline illustrates how being the video provider with lots of inventory makes it easy for advertising customers to find the right solution: "We can sell it all to you at one place. Local is where the action is happening, and our connectivity to the home makes it seamless." https://lnkd.in/e6HqBNiB
-
Advertising your financial institution to the right clients is vital, and it helps to know who they are and how to reach them. We’ve got some key insights that can help you understand your audience and put together an effective advertising strategy. https://lnkd.in/eF-qwUAK #marketingtips #advertising
-
-
-
-
-
+1
-
-
We’re always proud to celebrate the successes of our team, and shout out to John Michael Baró for being recognized by Advertising Research Foundation (ARF) as an Outstanding Member of the Year! John’s work in our Market Research & Insights team brings actionable analysis to benefit our clients, and he's an incredible colleague to work with. Here’s to you, John!
Since 2006, the ARF Awards program has celebrated leaders across the advertising and marketing research industry. The ARF would like to congratulate our Member Ambassadors of the Year – Katrina Delossantos and Gabriel Gales – and Outstanding Members of the year – John Michael Baró, Rose Murphy, and Shelley Yang! Your contributions have not only enriched the ARF community, but also set a benchmark for excellence in the industry. 🌟 https://lnkd.in/gWQc5UZd
-
-
Balancing scale, data, reach and measurement are key to combatting fragmentation. Michael Kuntz and Jackie L. Perez provide insights in this episode with FreeWheel: https://lnkd.in/eve9TPT3
FreeWheel helps pull together the entirety of premium supply to match it to the viewer, powering national advertiser activations to ensure clients get the most out of their campaigns. In the latest episode of our #FWInnovators series, Jackie L. Perez, Director of Programmatic Sales, and Michael Kuntz, National VP of Programmatic Sales discuss how Spectrum Reach is able to navigate – and thrive – in the increasingly fragmented multiscreen universe through their partnership with FreeWheel: https://bit.ly/45OSNcz
-
In an age of increasing fragmentation and churn, how do you forge genuine connections with consumers and reach them where they spend time with media? Michael Guth joined ADWEEK and leaders from the Lego Group and Pinterest at last week’s #CannesLions2024 festival to talk about the value of deep community connections, high-quality data, and helping consumers navigate choice. Click here for more! https://lnkd.in/eVkMn_kS
-
-
Understanding your audience is key. Dr. Lezli Levene Harvell emphasizes leveraging data to gain insights on your audience. Use the tools available to gather valuable data and to connect more deeply with your audience. Join our small business community group to learn more https://lnkd.in/eT5KGM3h #DEI #PayItForward #spectrumreach #smallbusinessowner