John Michael Baró

• Develop and implement comprehensive marketing analytics strategies aligned with business objectives.
• Evaluate, recommend, and implement new tools to enhance the efficiency and effectiveness of the analytics function.
• Build and mentor a team of marketing analyst, fostering a collaborative and data-driven culture.
• Communicate complex analytics findings and insights to C-suite stakeholders clearly and concisely. Hands-on experience designing and implementing reporting frameworks &… Show more

• Develop and implement comprehensive marketing analytics strategies aligned with business objectives.
• Evaluate, recommend, and implement new tools to enhance the efficiency and effectiveness of the analytics function.
• Build and mentor a team of marketing analyst, fostering a collaborative and data-driven culture.
• Communicate complex analytics findings and insights to C-suite stakeholders clearly and concisely. Hands-on experience designing and implementing reporting frameworks & dashboards.
• Guide data collection, analysis methodologies , and reporting best practices.
• Lead efforts to automate asset generation and optimization of analytical workflows using Tableau and Alteryx.
• Support Spectrum News sales team by using data to develop audience insights supporting sales strategy and work with MR&I Research at a local level to drive insights, develop materials, and share best practices. Show less

• Actively and consistently support all marketing efforts to simplify and enhance the customer experience.
• Support Spectrum News sales team by using data to develop audience insights supporting sales strategy and work with MR&I Research at a local level to drive insights, develop materials, and share best practices.
• Identify opportunities to enhance data analysis, reporting efficiency and methodology.
• Develop simple and easy to use interfaces to make data comprehensible to a… Show more

• Actively and consistently support all marketing efforts to simplify and enhance the customer experience.
• Support Spectrum News sales team by using data to develop audience insights supporting sales strategy and work with MR&I Research at a local level to drive insights, develop materials, and share best practices.
• Identify opportunities to enhance data analysis, reporting efficiency and methodology.
• Develop simple and easy to use interfaces to make data comprehensible to a variety of user groups.
• Manage daily/weekly/monthly analytics reporting to enable the business to operate transparently and efficiently while capitalizing on insights to track revenue success/opportunities.
• Strategize, oversee, document, resource plan, and define scope on multiple projects with evolving timelines in various stages of completion.
• Generate innovative, strategy-driven research programs that utilize the best possible techniques to provide useful insight.
• Stay on top of business changes, including internal customer research and industry research (news/telecom/cable/media/digital/sports), recommend research solutions based on the business needs, identify new gaps in data, and keep production dashboards relevant to the business at all times. Show less

• Drive category sales (Auto, Healthcare, News, Political) with research based internal and client-facing collateral
• Act as project lead in custom studies/primary research projects for owned & operated Spectrum News networks