SPCSHP

Everyone’s talking about how Pinterest is on the rise with Gen Z 📈 so we hit up our Reveal Panel to ask them how they’re using the platform. 

SPCSHP's own Raphaël Bouquillon just wrapped up an exciting trip to Cannes Lions International Festival of Creativity. Read through his reflections and key takeaways from the inspiring and invigorating week 👇

Mentally we’re here. 😎 We captured the vibe shift to being on summertime the second you have a sip of any of the Starbucks summer drinks. Check out the latest spot we dreamed up with Starbucks. #client

Pride Month is a month that goes on way past the month of June. We celebrate the love, diversity, and inclusion of the LGBTQIA+ community all year long as we strive for a world where everyone can live authentically and proud. 🏳️🌈

There was another huge announcement related to AI yesterday so as always we turn to our ECD Adam Gloo for his take on the latest advancements.

SPCSHP’s Head of Brand, Lizz Behler was featured in the most recent edition of Marketing Brew’s Coworking series. In this chat, she dove into her favorite projects, sources of inspiration, and the industry trends she's most optimistic about. ☕

💙 FEED THE GOOD. Dogs bring out the good in us. PEDIGREE brings out the good in them. 💛 In our partnership with PEDIGREE, we bring this to our social feeds with engaging videos highlighting all the joys of dog ownership. See some of our latest work across the PEDIGREE pages. 🐶

SPCSHP’s VP of Brand, Lizz Behler weighed in on the recent AI ad tech product from TikTok, Sympohony. Here’s what she had to say: “We’ve been waiting to see what TikTok’s new AI ad tech had to offer, and we have mixed thoughts. The idea of Symphony is really interesting, but we’re highly skeptical of what videos “product to video” would generate. As opposed to finding connection points before creating, our concern is this approach just adds high volume of content to an already overwhelming feed, without considering the value to the viewer. It feels very much like 'throw things at the wall' strategy versus a more focused approached. We believe there is a responsibility both on agencies and brands, to think about the human experiences we are creating. And for now, we’re optimistic about the role AI plays in our business, but we’re on the watch out for the impact on real people.”

Between the continued effects of Asian Hate and xenophobia, targeted punches against women in NYC, and continued violence against LGBTQIA+, it is more important than ever to protect ourselves and our community. So to round out an AAPI month all about Powering Up, we hosted an empowering self-defense class for all SPCSHP employees. 💪

What are the unsung secret weapons of great strategists? Our VP of Strategy, Alessandra Pinho shared what she believes those are. Drop yours in the comments👇