SPCSHP’s VP of Brand, Lizz Behler weighed in on the recent AI ad tech product from TikTok, Sympohony. Here’s what she had to say: “We’ve been waiting to see what TikTok’s new AI ad tech had to offer, and we have mixed thoughts. The idea of Symphony is really interesting, but we’re highly skeptical of what videos “product to video” would generate. As opposed to finding connection points before creating, our concern is this approach just adds high volume of content to an already overwhelming feed, without considering the value to the viewer. It feels very much like 'throw things at the wall' strategy versus a more focused approached. We believe there is a responsibility both on agencies and brands, to think about the human experiences we are creating. And for now, we’re optimistic about the role AI plays in our business, but we’re on the watch out for the impact on real people.”
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SPCSHP's own Raphaël Bouquillon just wrapped up an exciting trip to Cannes Lions International Festival of Creativity. Read through his reflections and key takeaways from the inspiring and invigorating week 👇
Back in NY after Cannes Lions last week, I compiled some of my highlights and key thoughts. What stood out for you from the notes from last week? Check out the article below.
Reflections from Cannes Lions 2024: Insights and Inspiration for the Future of Creativity
Raphaël Bouquillon on LinkedIn
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There was another huge announcement related to AI yesterday so as always we turn to our ECD Adam Gloo for his take on the latest advancements.
Our AI Event Horizon
Adam Gloo on LinkedIn
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SPCSHP’s Head of Brand, Lizz Behler was featured in the most recent edition of Marketing Brew’s Coworking series. In this chat, she dove into her favorite projects, sources of inspiration, and the industry trends she's most optimistic about. ☕
Coworking with Lizz Behler
marketingbrew.com
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Between the continued effects of Asian Hate and xenophobia, targeted punches against women in NYC, and continued violence against LGBTQIA+, it is more important than ever to protect ourselves and our community. So to round out an AAPI month all about Powering Up, we hosted an empowering self-defense class for all SPCSHP employees. 💪
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What are the unsung secret weapons of great strategists? Our VP of Strategy, Alessandra Pinho shared what she believes those are. Drop yours in the comments👇
