SHADOW

K18 Hair is inviting you to FEEL WHAT’S POSSIBLE in its newest campaign, starring the ultimate GOAT, Simone Biles. As the most decorated gymnast of all time, Biles is a walking embodiment of inner strength and endless possibility - and the perfect figure to support K18's powerful narrative of fearless innovation and boundary pushing. SHADOW is honored to have partnered with K18 for this campaign, for which we led the creative, scripting, and production — a true balancing [beam] act of executional precision. The campaign vaulted into the world this week and will be running digitally, on social as well as on broadcast — all just in time for the Paris Olympic Games 2024. So, don't miss it! A massive thank you to our incredible and collaborative client partners at K18 Michelle Miller, Jennifer Herr, Alyssa Shapiro, Maram Aoudi, and Tivoli Meyer for placing their creative trust in SHADOW. We’re leaving it all on the mat! https://lnkd.in/gt8rjnKi Brian Vaughan, Liza Bychkov-Suloti, Lisette Sand-Freedman, Brad Zeifman, Michelle Sokoloff, Erica Larsen, Jamie D'Attoma, Sara Lieberman, Shay Georges.

Client Janie and Jack pride themselves on making clothes that last; keepsakes that can stay with your family or be handed down for someone else to love. With this mission in mind, they partnered with photographer Gray Malin to create a new children's line that he views as wearable art for children. “Janie and Jack is the perfect partner because I have a connection to the brand having shopped there many times for my kids. However, what makes them stand apart is their fabulous creative team who really understood my brand and helped develop my photography into such a playful and unexpected collection for our audiences!" — Gray Malin Read more about the clothing line and Malin's work in Forbes at the link below. 

#PillowTalk just got 10x better! Our client Playground is continuing to live out their mission of destigmatizing conversations about women's sexuality and sex with the launch of their Pillow Talk Lubricant and a fire hotline, featuring founder Christina Aguilera herself! You can now call 1-888-PLY-GRND for bedroom tips or a chance to win a chat with Xtina! This is the place to break the silence around women's pleasure. ✨ Plus, 1% of net revenue for every Pillow Talk Lubricant sold will support nonprofits that align with the brand's social mission, starting with the Center for Intimacy Justice. Let's change the game, one call at a time! 

Cue the parties! Hello Kitty is turning 50 and client Claire's is celebrating with in-store activations, digital takeovers, and exclusive collaborative product drops (including CGI-made products)! “For the past 50 years, Hello Kitty has been a globally recognized representation of friendship, kindness, and self-expression, the values that Claire’s has championed over the past six decades. As a longtime friend of Hello Kitty, we’re proud to honor the beloved character and share her message around the globe." — Claudia Lima-Guinehut, Claire’s EVP and Chief Merchant Officer Read more about the match made in retail heaven at the link below. 

Eyebuydirect is partnering with the Trevor Project—an organization dedicated to supporting the mental health of young LGBTQ+ people—this #PrideMonth, donating 100% of their frame sales from their Pride On collection to the organization. "This collection is more than just eyewear—it's about celebrating individuality and spreading a message of hope and acceptance. We hope our efforts inspire others to join us in making a positive impact." — Sunny Jiang, CEO of Eyebuydirect. Read more about the brand's commitment to giving back, and check out the new collection, at the link below. https://lnkd.in/gnc9AZhe

Breaking new ground while keeping things playful in the world of wellness...or just another day for client Playground as they sit down with The Business of Fashion to discuss how they closed a $2 million funding round after a 700% year-over-year revenue growth! But wait, that's not even the best part—they're about to hit your nearest Target aisles (as if a trip to Target wasn't dangerous enough). ”Women have historically been underserved in this market,” says the brand's co-founder and chief executive Catherine Magee “With the innovation hitting this segment, we want people to know that products that suit their needs are available and they shouldn’t be ashamed to put them in their cart." Read at the link below! https://lnkd.in/gjFqFNGR

Drumroll please... 🥁 Our very own Brad Zeifman was awarded a spot on Haute Living's prestigious "Top 24 PR Players in New York" list! 📈🔝 The article delves into Brad's captivating career journey and SHADOW's incredible impact on NYC, thanks to his extraordinary leadership. 🏆 "The culture at SHADOW is so important to the executive team and in this day and age of remote work, coupled with everyone being glued to their phones, we hope to continue to create an environment that teaches this generation of marketers to see the power of what they can create." — Brad Zeifman, Co-founder of SHADOW We couldn't have said it better ourselves and can't wait to see what the future holds - filled with expanding services, a diverse clientele, and empowering the next generation of marketing minds (and of course, endless Papa SHADOW humor)! ⭐ Stay tuned for more exciting news from SHADOW, and check out the full Haute Living article below! #PR #NYC #Marketing https://lnkd.in/gcbT23ff

Before she hit the blue carpet, Alicia Keys gave ELLE.com the scoop on Hell’s Kitchen on Broadway - a play inspired by her life growing up in NYC. The affirmation she chose for her Broadway debut? “I own my power.” (which also happens to be etched onto the bottle of the Keys Soulcare It’s Like Skin Concealer + Tint)! Keys was an early adopter of the "no makeup, makeup" look, explaining that she "loves embracing [her] skin, [her] choice, [her] power, and how [she gets] to present.” Visit the link below for an exclusive look inside the products she used for her glowing skin.

Here's a toast to Mingle Mocktails - they've been paving their own lane in the beverage industry for over seven years. Founder Laura Taylor sat down with Food Dive to discuss Mingle Mocktail's journey to becoming the fastest-growing brand in the non-alcoholic spirits category. Read more at the link below. ✨ #WeAreSHADOW #Spirits #ClientNews https://lnkd.in/gjDCm4Pi

We love winning. Our campaign eyes.lips.face.sticky. with E.L.F. BEAUTY has been recognized by The Webby Awards and won big as the People's Choice for Best Influencer Endorsements. We can't thank everyone who voted enough for your constant support. At SHADOW, identifying and securing the right partners for our clients is what we do on the daily. What feels like magic is the result of an extremely thoughtful, highly choreographed dance in finding the right brand and talent fit - at the right time - and it’s a dance we’d like to think we do quite well. This particular scope included not just casting, but the creative, PR, and social strategy as well — and bringing eyes.lips.face.sticky. to life with our incredible client E.L.F. BEAUTY was truly an unforgettable experience. We're incredibly proud of this achievement and can’t wait to keep innovating for our clients towards the next one. #Webbys #AgencyNews #ClientNews #AwardWinner #WeAreSHADOW Kory Marchisotto, Patrick O'Keefe, Laurie Lam, Ashley Rosebrook, Tarang Amin, Lisette Sand-Freedman, Brad Zeifman, Liza Bychkov-Suloti, Brian Vaughan, Michelle Sokoloff, Jamie D'Attoma, Erica Larsen, Rachel D’Amico, Sara Lieberman, Shay Georges https://lnkd.in/g832MqY8