SHADOW’s Post

In Mintel 's latest global beauty trends report ✨“neuroglow” ✨is predicted as one of the top trends for 2024. This is the idea that mental well-being and physical appearance are very interconnected; thereby creating a new pathway of opportunity for aspiring beauty brands. Basically products which are designed to make you feel good about yourself mentally are most likely going to make you feel happier about your appearance, creating a tangible mind-body beauty connection. This can already be spotted by the number of beauty brands engaging in wellness launch events - such as yoga and Pilates to launch their product. The "feel good" association of these events rubs off on the brand's image and product, leaving customers with "neuroglow". Monari Skin hypothesised the idea for beauty to be viewed as an "active form of wellbeing ™️" in 💛early 2023💛. We couldn't have even known the term "neuroglow" would be coined months later! It was just intuitive, we believe beauty has the potential to have an impact MUCH larger than what it's currently aiming for. Even though it's lovely to know from #mintel that we're technically "on trend" with our idea, it is somewhat validated by a powerhouse agency and we seem to be ahead of the curve we don't think taking care of your everyday well-being should be viewed as a 'passing phase'. We want to live in a reality and future where beauty, inclusion and wellbeing are wholly intertwined. We're now raising our #preseed and working towards intentional product development, with an inclusive wellbeing strategy at its core. ✨ 🧖🏽♀️ So If you or anyone in your network might be interested in joining us in that bright future and on our mission to promote inclusive wellness and wellness equality through beauty please feel free to connect with me to find out more about our raise: Victoria@monariskin.com 📧 ✍🏽 #network #preseed #trends #femaleinvestors #sustainable #thebeautyindependent #recyclable #beauty #preseed #fundraising #angels #investors #inclusive #wellness #healthtech #inclusion #femalefounder #network #femaleinvestors

Selling your business and your services goes beyond scripts and sales tools, it is about how you value yourself and how your customers value your work. Excited to welcome Tatiana Ivanova to our April workshop to help women wellness practitioners shift their sense of self-worth to feel more confident and clearer about what they charge and why. It's essential for the sustainability and the sanity of your businesses to value your work and to understand the value of how it impacts others so you can charge appropriately. The wellness market shouldn't be about hype or hyperbole. Conscious marketing is about sharing the meaning of your work without overselling it or underselling it. This workshop is free for members of the Women's Wellness Exchange. Not a member? Attend for free as part of our monthly trial to see what kind of support you get, to connect with other like-minded women and to see how you can promote your business in our Women's Wellness Center. Feel free to message me or comment below and I can send you more info. Learn more: https://lnkd.in/e9UmSeNZ

Streaming NOW on THE EXPERTS: An Exclusive with Carol J. Hamilton Group President of Acquisitions at L'Oréal filmed at BeautyMatter Next Event Summit. Get ready for an extraordinary episode of THE EXPERTS featuring Carol Hamilton, a true icon in the beauty industry with a 35-year legacy at L’Oreal!  Carol is renowned for transforming L'Oréal Paris from an indie brand in the 80s into the number 1 global beauty brand worldwide, celebrated for the empowering slogan “Because I’m Worth It”. Under her leadership, L’Oreal Luxe USA flourished, expanding from a $1B business to a staggering $1.8B, acquiring and integrating brands like Clarisonic, Urban Decay, and IT Cosmetics. Carol's vision and strategy have significantly shaped the beauty landscape, especially in her current role overseeing acquisitions for all L’Oreal divisions. Tune in as Carol shares her insights on the dynamic intersection of beauty, health, and wellness. Learn about her journey in spearheading groundbreaking beauty initiatives, her perspective on the future of skincare, and her role in fostering inclusive and innovative beauty solutions. In this episode, you will be inspired by a visionary who has profoundly influenced the beauty world. This is a must-watch episode of THE EXPERTS! #TheExperts #LOreal #BeautyVisionary #InnovativeBeauty #InclusiveBeauty #SkincareEvolution #EmpoweringWomen #BeautyIndustryIcon #BeautyTrends2024 #MindfulEntrepreneurshipttps://https://lnkd.in/geAeqpdr

This year, I had the pleasure of leading the Women in Fitness Forum at the LA Connected Health & Fitness Conference with the lovely Kate Veronneau. It was an intimate conversation that more brands are beginning to join. We explored the female experience in health and wellness, focusing less on the gender gap and more on understanding and addressing women's unique physiological changes—such as hormonal fluctuations, fertility, and the menstrual cycle in relation to fitness. As a former fitness instructor, women often asked me, "Is it safe to work out during my period?" When I was pregnant for the first time, I faced similar uncertainties about safe exercise routines. It’s an interesting time now, and from the perspective of the brands out there, you should be leveraging this to develop trust at scale with your female audience. Demonstrate that you understand their needs. As women are becoming healthier and more fit, it’s clear they’re starting to ask these questions. So it’s important that the businesses (that call themselves innovative and forward thinking brands) are thinking of how to weave this all into marketing, programming, product choices, and more. So, how should brands approach this? Should they incorporate this understanding at the brand level, especially those specifically catering to women? Should they focus on specific initiatives that meet these needs? Or should they not address it at all? I definitely don’t think brands need to be gender-focused. I do, however, think that we need more people actively discussing these topics s in the wellness industry. And by understanding the unique experiences of individual bodies, we can more effectively help a broader range of people - helping more people live happier and healthier lifestyles! Isn't that the ultimate goal? CC Mark Mullett, Mateo A. Ortega, Dirk Bartlett, Brookelyn Suddell who joined me on a different panel I led titled “Building Digital Communities.” CC Julie Cartwright Lindsay Cook who are doing great things in the female fitness world.

I recently helped a woman’s wellness company assess their branding, and a slight refresh is in order. Some things we learned about what women want from this brand: Keep it simple, positive, and inclusive. Rather than overcoming obstacles, we want to hear about supporting wellbeing. This is a brand that does amazing things for new parents, and its audience has a deep understanding and appreciation of the organization’s work. But they are ready for 2.0 So excited to be on this journey with them. If your brand needs help identifying and communicating to your audience, innovating on new products and services or understanding your competitive advantage, Robbins Insights can help. #brandrefresh #femtech  #marketresearch #qualitativeresearch   #mentalhealthcare #mentalhealth #strategy #womeninbusiness #womenentrepreneurs #PMADs

The funds from this investment will be channeled towards further developing Inaari's product range and strengthening its presence in the women's wellness market Rashmi Putcha | HyugaLife #IPOAllocationDetails #EquityShareBreakdown #SchemeOfArrangementAllotment #INR10EachShare #InaariProductExpansion #InvestmentForInnovation #EmpoweringWomenWellness #StrengtheningMarketPresence

The rise of South Asian beauty brands in the US is a notable trend in the beauty industry. They are gaining popularity for several reasons - 1/ Representation and Inclusivity: South Asian beauty brands cater to a diverse range of skin tones and hair types that are often underrepresented in mainstream beauty products. This inclusivity resonates with consumers who have long struggled to find products that match their specific needs. 2/ Cultural Relevance: These brands often incorporate traditional ingredients and practices from South Asian cultures, which can appeal to consumers looking for products that align with their cultural heritage. 3/ Innovation: South Asian beauty brands often bring unique formulations and product concepts to the market, whether it's Ayurvedic-inspired skincare or haircare products designed for textured hair. 4/ Consumer Awareness: As consumers become more conscious of ingredients and their impact on health and the environment, the brands that emphasize natural, sustainable, or ethical practices gain a competitive edge. Entrepreneurs often face unique challenges while establishing their brands in a foreign market. The need for top-tier talent and an effective recruitment strategy is paramount to their success and we're on a mission to find the brightest sparks in the talent pool who align with their vision. Reach out today if you'd like to hear how our recruiting services can benefit your brand. #BeautyRecruiting #RecruitingForStartups

Pause for a moment and enter the daily life of a woman. It begins with the wardrobe's familiar whisper: "What to wear today?" This seemingly simple choice sets the stage for a day filled with decisions and duties. Imagine the solitary quest for wellness and beauty, the meticulous management of home and hearth. Now, envision a single platform where these individual paths converge, offering not just answers, but a community of support and empowerment. This is the essence of MANARO — our soon-to-be-launched sanctuary in the digital realm. A place where the question "Who will help?" evolves into the assurance of "Help is at hand." A mere tap away, MANARO is the bridge to personalized wellness advice, beauty appointments, and home support services, all intricately woven into the fabric of your daily schedule. MANARO stands at the intersection of innovation and intuition, crafted with the understanding that true empowerment stems from collective strength and readily available resources. Our platform is more than a solution provider; it's a beacon for a community seeking to uplift and transform every aspect of women's lives. As we gear up for MANARO's unveiling, we extend an invitation to you: be part of a movement that's as much about groundbreaking service as it is about a commitment to enhancing the day-to-day journey of women globally. Prepare to embrace the future of personalized convenience — a future that's just on the horizon. #MANARO #Empowerment #Wellness #Beauty #Home #Innovation #DigitalSolutions #LaunchTeaser #InvestInWomen

WGSN Beauty: Key Consumer Trends for 2024 and Beyond Some key consumer insights to watch for in 2024 and beyond related to beauty & wellness are: 1. Scenting for Identity – Fragrance will increasingly be centred around identity, becoming an olfactory storytelling tool to express individual emotions, style, values and culture 2. Plant Milking – As the need for alternative ingredient sourcing drives a revolution in sustainable beauty, plant milking will thrive. This non-destructive, aeroponic cultivation method extracts the active ingredients from the plant’s roots several times a year, maximising yields and minimising land and water use 3. Age-agnostic Beauty – Led by Boomer and Gen X generations, there will be a rejection of outdated anti-ageing narratives, seeing more people refusing to conform to demographic expectations and embracing ageing well over age reversal 4. Hangover Beauty - Stressed-out beauty consumers will prioritise joy and pleasure in their wellness routines and push back against strict regimes that don't factor in fun or take real life into account Read more at: https://lnkd.in/dwJrMceR #beautytrends #consumerinsights #2024 #productinnovation #apac