Sercante

👀 Have you seen the course outline for the Marketing Cloud Growth Edition Bootcamp? 🔥 Lesson One: Technical setup and consent management Lesson Two: Administration: user setup and experience Lesson Three: Segmentation & Einstein Capabilities Lesson Four: Introduction to Salesforce Flow Lesson Five: Creating brand guidelines and using the Form and Landing Page Builder Lesson Six: Building email templates and creating Lead Scoring rules Learn more about this expert-led, 6-week course that starts on July 18 with the following link: https://lnkd.in/eXpQcZ4k

That's a wrap on Southeast Dreamin'! Erin Duncan, Cara Clanton Pope, Cate Godley, and Abbey Freund had an amazing time connecting with all the #trailblazers in Atlanta! Thank you to everyone who stopped by our team's sessions and for having some fun with the caricature artist, shout-out to 🌴Ben LaMothe! #SED24 If you attended Southeast Dreamin' and have some lingering questions about: - creating a form for multiple languages - ways to use generative AI across Marketing Cloud - Consent Management's crucial role in data-driven marketing - how to survive and thrive as an accidental admin - or how to put it all together to create a seamless digital experience Let us know! Erin, Cara, and Abbey delivered great presentations about these topics and would be happy to answer any questions you have. We'll see you all at the next #trailblazercommunity conference! Our next stops are London's Calling Ltd and Midwest Dreamin'! #MWD24

Get insights on both, from Cara Clanton Pope at Midwest Dreamin'! Cara will be leading two sessions, 5 Clues Your Data's Screaming for a Fix, and 3 Easy Tips to Become a Data Storytelling Expert. Find her for these back-to-back sessions on July 19! More Details: https://lnkd.in/e4A4CJgJ

4 takeaways you'll get from the B2B Marketing Analytics Essentials Workshop👇 🗓 Thursday, July 11 🕑 12:00-3:00 ET Register now: https://lnkd.in/gyJJjC5k

🎉 In June we welcomed two new team members to Sercante who each have unique perspectives and expertise to continue to elevate the offerings we bring to our clients and partners by building seamless digital experiences for real connections and meaningful outcomes. Elaine Webley, Vice President - UKI, who is also a mother of three and plays Goal Shooter on her netball team. Austin Frink, Senior Solution Architect, who also enjoys traveling the world with his friends and drinking way too much coffee. Welcome Elaine and Austin! Psst...for those in the community looking for their next opportunity, we’re continuing on our journey to grow with purpose! Check out our open roles here: https://lnkd.in/ethmrYpx #newhires #jobopportunities #remotework

You have been hearing a lot of talk in the space about Customer Data Platforms like Salesforce Data Cloud and AI and how it can all work together to create personalized customer experiences, but you're probably wondering... What does the customer data platform actually do? How can I make sure my team and I are set up to fully take advantage of what these tools can do to set ourselves apart from the competition? How can I apply these solutions to work within our current systems and processes to create unique, tailored, and seamless engagements for our audience? Kirsten Schlau shares her insights on The Spot in her article, Data Cloud No Cost Edition: Get Ready First. In her article, she gives five key aspects to consider when thinking about how to prepare your data and set yourself up to get the most out of the platform: 1. Data Quality - How accurate and complete is your data? Does it account for individual privacy preferences? 2. Access: Does your organization have the ability to open up your tech stack and bust data silos? 3. Actionability: What is your ability to use new data to improve growth programs across various channels? 4. Commitment: Company-wide, is there a long-term commitment and investment for a customer data platform (CDP)? 5. Goals: Do you have a shortlist of the simplest and most important objectives to begin with? Get all the details on The Spot and then take the next step to understand how to apply this to your organization with our upcoming workshop, Data Cloud + AI for Marketers on July 30. Learn more and register here: https://lnkd.in/eyGW6DBB

Sercante Expands UKI Presence With Appointment Of Elaine Webley As New Vice President https://lnkd.in/dY9wAiyV #martech360 #newsmedia #news #marketingtechnology #artificialintelligence #customerexperience #sercante

To help make things easy, Sarah Gantz will be leading her session, Choosing the Best Engagement Tool for Nonprofit Marketers at Midwest Dreamin'. Join Sarah's session and walk away feeling more confident about knowing which tool to use and when. More details: https://lnkd.in/etHZFfip

What is the campaign asset creation experience like inside Marketing Cloud Growth Edition? Get all the details on The Spot, and then take the next step to learn the platform with our upcoming Bootcamp. Learn more: https://lnkd.in/eXpQcZ4k

📣 Join this session today at 1:30 pm ET with Stensul and understand how to make your data work smarter to create tailored email campaigns that resonate with each individual of your audience for radical impact.✨ Receive all the insights, tips, and best practices from Richard Feist, Mike Creuzer, and Hogan Stark. Sign up here: https://lnkd.in/exfv6Mep #emailmarketing #webinarwednesday