Sercante’s Post

Do you ever look at a beautiful dashboard on a demo or a presentation and think 🤔: Wow, I wish mine looked like that! or How do I get my dashboards to look like that? We have all been there, and it can seem overwhelming to go from evaluating the number of link clicks, form submissions, webinar registrations, and eBook downloads to visualizing campaign impact on deals in the pipeline and closed won opportunities. But it's not as overwhelming when you have a certified instructor guiding you through step-by-step. If you want to visualize your campaign impact and understand how to set up campaign influence reporting to make your dashboards look like the image below, join us for our Mastering Campaign Influence Reports and Dashboards workshop on July 22. Sign up here: https://lnkd.in/dEwWj7aq #salesforce #training #reporting

⏰ In case you missed it, we are one week away from our B2B Marketing Analytics workshop! This is an opportunity to join a certified instructor-led 3-hour deep dive to learn all the essentials about B2BMA, so you can use it for your reporting and tell your full marketing campaign performance story to leadership. July 11, 2024 12 - 3 pm ET Register here: https://lnkd.in/gyJJjC5k

Are you considering implementing Data Cloud? Kirsten Schlau prepares you for success in her article on The Spot, 5 Tips to Accelerate Your Salesforce Data Cloud Implementation. 1. Reach for organizational alignment 2. Choose impactful use cases 3. Measure success effectively 4. Use out-of-the-box data models 5. Be intentional with your data Get all the details from her article and check out our upcoming Data Cloud + AI Workshop for Marketers on July 30, to understand how to apply Data Cloud and AI-powered solutions to your organization and set yourself up to take full advantage of these powerful tools to create elevated, personalized customer experiences. Learn more: https://lnkd.in/eyGW6DBB

One of the ways marketers on the Salesforce platform can be more efficient is by using Flows to automate repetitive processes. Join Erin Duncan for her session at Midwest Dreamin' on July 18 and find out how! More Details: https://lnkd.in/ed_sfamB

For some today marks the start 🪴 of a new quarter, for others, it marks that 1/2 of 2024 has already gone by! 🤯 We know, we can't believe it either. Whether it's the start of a new quarter or it's just that half of the year has gone by, it begs the question, have you and your team been set up to capture campaign ROI and display the impact of your marketing efforts? Maybe this was a resolution for 2024 that you haven't had the time to touch since all of your other pressing initiatives have come up. Maybe campaign influence reporting seems almost unattainable with all the setup that needs to happen and with data living in siloed systems. No matter your current state with your marketing reporting, joining us for our Mastering Campaign Influence Reports & Dashboards workshop on July 22 will teach you how to set up campaign influence reporting and choose the right attribution model for your org, so you can show ROI and communicate impact effectively to leadership. Here is the link to join us: https://lnkd.in/dEwWj7aq #salesforce #training #reporting

That's a wrap on Southeast Dreamin'! Erin Duncan, Cara Clanton Pope, Cate Godley, and Abbey Freund had an amazing time connecting with all the #trailblazers in Atlanta! Thank you to everyone who stopped by our team's sessions and for having some fun with the caricature artist, shout-out to 🌴Ben LaMothe! #SED24 If you attended Southeast Dreamin' and have some lingering questions about: - creating a form for multiple languages - ways to use generative AI across Marketing Cloud - Consent Management's crucial role in data-driven marketing - how to survive and thrive as an accidental admin - or how to put it all together to create a seamless digital experience Let us know! Erin, Cara, and Abbey delivered great presentations about these topics and would be happy to answer any questions you have. We'll see you all at the next #trailblazercommunity conference! Our next stops are London's Calling Ltd and Midwest Dreamin'! #MWD24

Get insights on both, from Cara Clanton Pope at Midwest Dreamin'! Cara will be leading two sessions, 5 Clues Your Data's Screaming for a Fix, and 3 Easy Tips to Become a Data Storytelling Expert. Find her for these back-to-back sessions on July 19! More Details: https://lnkd.in/e4A4CJgJ

🎉 In June we welcomed two new team members to Sercante who each have unique perspectives and expertise to continue to elevate the offerings we bring to our clients and partners by building seamless digital experiences for real connections and meaningful outcomes. Elaine Webley, Vice President - UKI, who is also a mother of three and plays Goal Shooter on her netball team. Austin Frink, Senior Solution Architect, who also enjoys traveling the world with his friends and drinking way too much coffee. Welcome Elaine and Austin! Psst...for those in the community looking for their next opportunity, we’re continuing on our journey to grow with purpose! Check out our open roles here: https://lnkd.in/ethmrYpx #newhires #jobopportunities #remotework

You have been hearing a lot of talk in the space about Customer Data Platforms like Salesforce Data Cloud and AI and how it can all work together to create personalized customer experiences, but you're probably wondering... What does the customer data platform actually do? How can I make sure my team and I are set up to fully take advantage of what these tools can do to set ourselves apart from the competition? How can I apply these solutions to work within our current systems and processes to create unique, tailored, and seamless engagements for our audience? Kirsten Schlau shares her insights on The Spot in her article, Data Cloud No Cost Edition: Get Ready First. In her article, she gives five key aspects to consider when thinking about how to prepare your data and set yourself up to get the most out of the platform: 1. Data Quality - How accurate and complete is your data? Does it account for individual privacy preferences? 2. Access: Does your organization have the ability to open up your tech stack and bust data silos? 3. Actionability: What is your ability to use new data to improve growth programs across various channels? 4. Commitment: Company-wide, is there a long-term commitment and investment for a customer data platform (CDP)? 5. Goals: Do you have a shortlist of the simplest and most important objectives to begin with? Get all the details on The Spot and then take the next step to understand how to apply this to your organization with our upcoming workshop, Data Cloud + AI for Marketers on July 30. Learn more and register here: https://lnkd.in/eyGW6DBB