Scope3

Scope3 is a company with a mission to decarbonize the media and advertising industries. Co-Founder & CEO Brian O'Kelley answers some questions on reducing carbon emissions among other related topics. https://lnkd.in/e7Ch2g-P

We couldn’t be more excited to support Adloox commitment to helping advertisers improve sustainability across media buys. Adloox collaboration with Scope3 provides clients a solution for measuring advertising carbon emissions, while still delivering the results they expect.  

June was a packed month for Scope3, and sustainability in advertising as a whole. The industry now has its first carbon measurement standards thanks to the WFA and Ad Net Zero. At Scope3, we launched our new Media Reporting tool for brands and agencies. Cannes 2024 came and went, delivering an incredibly productive week of conversations around how the ad industry can decarbonize. Watch, listen and read about all the exciting things that happened this month in our latest newsletter. #greenmedia #sustainableadvertising #adtech #digitaladvertising

The perfect way to end the quarter. Masterclass with the GroupM France team complete ✅ with a special Brian O'Kelley whiteboard session 👨🏫 on how the industry got to where we are today and how we can work together to decarbonize media and advertising. Thanks for hosting us Aurélie Chaux, Carole Legrand, Hoai Nguyen!

Wasted advertising impressions are as bad for the planet as they are for business. 🌍 Last week, Kroger Precision Marketing teamed up with WPP/GroupM for a panel on sustainable media practices, featuring Cara Pratt, Brian O’Kelley (Scope3), Rich Astley (choreograph), and moderated by Jeffrey Bustos (IAB). Exciting news: KPM’s collaboration with Scope3 is setting the first benchmarks for carbon measurement in retail media. By increasing transparency around the environmental impact of digital advertising, this initiative will empower brands to make more sustainable choices. KPM and Scope3 are leading the charge, making retail media more energy-efficient through precision audiences and transforming programmatic ads for a greener future. 🌱💡 #CannesLions2024 #KrogerPrecisionMarketing #8451Proud #RetailMedia #Sustainability

What does buying a mixed bag of candy have in common with the way we buy programmatic today? 🍬 Waste. Whether ad dollars or uneaten pieces of candy, buying a mixed bag often results in waste. Read the latest from Scope3 Head of Data Science Nico Ricci in AdExchanger to learn why that doesn't have to be the case: https://lnkd.in/eMi7Ugt4 Thanks Anthony Vargas for working with us on this one. #sustainablemedia #adtech #mediabuying #greenmedia

A Chief Investment Officer, a Chief Sustainability Officer, and a CMO join us on a responsible media panel in Cannes… Three years ago sustainability wasn’t part of this important conversation. Now it's hard not to see the connection. Sustainability is being woven into places it previously didn’t exist, and it’s helping us improve our businesses while also moving us closer to securing the world we want to live in. From a panel of experts sharing how they’re turning talk into action (like the one with Marissa Jarratt / 7-Eleven, Martin Bryan / IPG Mediabrands and Cara Lewis / dentsu) to a collaborative roundtable on how we avoid losing momentum for the most important topics, Cannes 2024 has delivered on keeping responsible media initiatives top of mind. Thank you eyeo, InMobi, Givsly and Adlook for organizing and hosting these moments, and inviting us into the conversation. And thank you to the ScopeThreeps (Joey Leichman, Gabi Kay and Tiffany Collins) who jumped at the chance to participate. #cannes2024 #responsiblemedia #greenmedia #sustainableadvertising

The French market is known for being at the forefront of the conversation on climate and sustainability. That's why we knew they'd have a lot to say on the first draft of the GARM sustainability framework released this week. In a packed room at the Scope3 suite, Minted's Nicolas JAIMES, Union des marques' Sophie Roosen and Publicis Media's Souaade AGMIR engaged in a lively debate on what impact the release of standards will have on the industry as a whole and how this development will play out in the local markets. Overall, there's a lot of excitement for this first step, but there's also a lot of work still to be done. (also a huge thank you to our host Paul-Antoine Strullu for getting this group together!) #cannes2024 #digitalmedia #adtech #greenmedia #sustainableadvertising

GARM, with the support of WFA and Ad Net Zero, just released the first emissions measurement framework for the advertising industry. There are a lot of reasons why we’re excited about it at Scope3, and we think you should be, too. While this is just the first evolution of the framework, it’s a giant step in the right direction and it puts the industry on a path toward achieving the universal measurement standards required to decarbonize. Want to know more about what it means for you? Read our latest blog for all the details you need to know from our own Brian O'Kelley and Gabi Kay. Link in comments to the blog. #digitalmedia #greenmedia #sustainablemedia #cannes2024 #adtech #digitaladvertising

From a welcome dinner celebrating women in adtech leadership to panel sessions right on the beach, #Cannes2024 is off to a strong start. If you're wondering how the sustainability conversation has evolved, the main takeaway from our session hosted by Bloomberg summed it up nicely: "Sustainability is good for business and companies have made meaningful commitments, but a gap remains between committing to action and taking it." How do we address it? The answer is two-fold: 1. Imbed sustainability into the big decisions you make. That means having a stakeholder involved in strategic decisions. If there isn't a dedicated champion in the room asking the hard questions, change won't happen and you're going to miss out. (s/o to Fiona Morgan for this insight) 2. Address the gap between the corporate objectives and the hands on keyboard teams making daily decisions. Tying sustainability objectives to performance goals and KPIs will make sustainability an imperative (thank you Brenda Tuohig for this one!). #cannes2024 #digitalads #sustainablemedia #greenmedia