Hot topics and themes, like Generative AI and advertising in sports, made a big splash at this year’s Cannes Lions Festival. In our latest blog, we break down the top five storylines that dominated the week: https://bit.ly/3xzx3Vy #Choreograph #CannesLions2024 #Cannes #CannesLions
About us
Hi, we’re Choreograph. We’re on a mission to transform the media ecosystem. We’re endlessly curious. We are thinkers, builders, and creators — but most of all we are problem solvers. We scrap the old industry rationale and ask the questions that nobody’s asking. We partner with our clients and help them dig into their data. We do this responsibly and with the latest tools and methodologies. We solve the problems our clients don’t know they have. And we don’t stop until they see results.
- Website
-
http://www.choreograph.com
External link for choreograph
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
Locations
-
Primary
Get directions
175 Greenwich St
New York, NY 10006, US
Employees at choreograph
Updates
-
In recognition of Pride Month, Business Measurement Engineer Cicely Flournoy explores this year’s NYC Pride theme “Reflect. Empower. Unite” through the lens of her own lived experiences. Read the full blog: bit.ly/4bgkexc #Choreograph #PrideMonth #Pride
-
-
choreograph reposted this
Navigate the complexities of the tech world with the help of industry giants—choreograph's Rich Astley sits down with Microsoft's Rukmini Iyer to discuss AI's role in advertising, privacy in a post-cookie world, and the concept of hyper-personalization. "We are headed in a direction of extreme scale or what we're calling hyper-personalization where we can use LLMs to really teach us more about what the user would care about." – Rukmini Iyer, Microsoft Watch their conversation on data clean rooms, AI ethics, and transparency from the GroupM Rooftop at Cannes: https://lnkd.in/gfAMXETs _ #GroupMCannes Microsoft Advertising
Transformation of ad tech and supply in an AI-driven world feat. Microsoft
https://www.youtube.com/
-
choreograph reposted this
Day 2 of #CannesLions2024 didn't disappoint! 🦁 Over at the Yahoo Beach, Richard Mooney, President, Activation Product, choreograph, was joined by esteemed panelists: 🔸Ron Amram, Sr. Director, Global Media, Mars 🔸Giovanni Gardelli, Vice President, Ads Data Products, Yahoo 🔸Victor Wong, Senior Director of Product Management, Google 🔸Sarah Walker, CEO UK & EMEA, choreograph The discussion centered around why a privacy centric web is important for us all, and what it means for advertisers. 👀 Some key takeaways from the session? 🔵 Privacy-Centric Shift: The digital advertising world is pivoting towards prioritising user privacy, driven by tightening global privacy laws. This shift underscores the industry's collective effort, led by giants like Google, to ensure data integrity and user trust, marking a significant transformation in how digital platforms operate. 🔵 Adaptation and Collaboration: The journey away from cookies towards next-generation solutions emphasises the need for adaptation. Companies like Yahoo highlight the critical role of partnerships and extensive testing in navigating this transition. The industry's collaborative approach, including working closely with regulators, ensures a smooth and effective move to privacy-safe alternatives. 🔵 Strategic Re-evaluation: For advertisers and brands like Mars, the deprecation of cookies signals a time for strategic re-evaluation. Embracing long-term strategies that include audience targeting, measurement, and attribution without relying on cookies is essential for maintaining campaign effectiveness. The industry's advice is clear: leverage the current phase for testing and view the evolution as an opportunity to gain a competitive edge. 📽 Separately, Nick Palmer, Global Head of Creative Transformation, Creative Futures, was joined by Jamie Cutburth, Executive Vice President, Creative Partnerships at NBCUniversal Advertising and Partnerships, to discuss the transformative trends in the new entertainment and social economies. You can watch the highlights of that insightful session here 👉https://lnkd.in/eQMJb6eZ We also loved another intriguing session at the GroupM Rooftop featuring Harry Hugo (The Goat Agency) and Deniz Ozer Can Bayer's Global Head of Media and Content, discussing how brands are harnessing the power of influencers to educate consumers about health and wellness. 🤳 Catch up on that one here 👉 https://lnkd.in/gG25Dv57 #PrivacySandbox #CookieDeprecation GroupM #BreakthroughForBrands #NewCommunicationsEconomy
-
-
Our EVP Global Head of Partnerships Amanda Grant shares her insight on the power of Reddit recommendations and how marketers can leverage this platform to drive growth.
The Reddit for Business team brought together leaders from top holding companies dentsu, IPG Mediabrands, GroupM, and choreograph to gather insights on how they use Reddit and the unique strength behind recommendations made on the platform. TL;DR: Reddit is like a treasure trove of authentic insights and real opinions; it's like getting advice from your cool, knowledgeable friend. Read more over at The Drum: https://lnkd.in/ep2cv6Yd
-
choreograph reposted this
The AI hype is real – but how do you turn it into real business value? Join our LinkedIn Live on 6/5 with AI leader Fabio Giraldo to learn practical strategies for applied AI that deliver high impact.
Use Applied AI to Deliver Business Value
www.linkedin.com
-
Excited to partner with Shalion and deliver transformative data-driven solutions for our clients!
Retail intelligence is getting a major upgrade thanks to GroupM's new partnership with Shalion! 🛒 With Shalion's advanced retail media and market intelligence now integrated into Open Media Studio, our teams can leverage real-time, actionable insights across a vast range of markets and retailer-category combinations for GroupM clients. Explore how this collaboration is transforming commerce capabilities, delivering stronger business results, and shaping the future of retail: https://loom.ly/nB5aRuo
-
-
Action shots of our own Rob Cao earlier this month at CARTO's Spatial Data Science Conference highlighting the role of spatial data in unlocking consumer behavior and hidden market potentials. #Choreograph #SDSC24
-
-
Our own Amanda Grant on navigating the future of data-driven marketing with LinkedIn Collective. Be sure to watch the full session linked below!
According to Amanda Grant, Head of Partnerships at choreograph, there are three functions that need to work together before a B2B brand can make the shift to first-party data: 📊 Marketing ⚖️ Legal 💻 IT Watch the full session to see why Amanda believes this collaboration can help you navigate the future of data-driven B2B marketing 👉 https://lnkd.in/gp8Vf2X9 #B2Believe
-
Our Senior Data Scientist Rob Cao joins London’s Spatial Data Science Conference to explore how spatial data analysis reshapes our understanding of market dynamics through geographic insights: https://bit.ly/3yiT2QH #Choreograph #SDSC24
-