Samsung Ads

We are proud to announce Samsung Ads as Partner of the Year at this year’s ThinkLA Idea Awards! At Samsung Ads, we are uniquely transforming the digital advertising landscape, leveraging our strong consumer connections and position at the intersection of hardware, software, and advertising. Thank you to ThinkLA for this incredible honor! #SamsungAds #ThinkLA #IDEAAwards #Innovation

In our new FAST report, Samsung Ads Canada found that nearly half of streamers in Canada use FAST and 74% of consumers view the content on FAST as good or better than content on traditional TV. For a deeper dive into our new insights, download the full report here: https://lnkd.in/gBGk7M97

Have you recovered from Cannes Lions International Festival of Creativity? What a week it was! A huge thank you to everyone who joined us at The Samsung Floating Penthouse and to all who made it possible. See you next year! 🚀 #CannesLions2024 #SamsungAds #Innovation

James Seckel from Expedia Group joined us at the Samsung Floating Penthouse last week to share the value of attending Cannes Lions International Festival of Creativity. Plus what success looks like for Expedia Group in 2024. Hear from James in our latest installment of Behind the Screens - The Cannes Lions Edition. #CannesLions2024 #SamsungAds

We were so pleased to speak with Haruka Gruber of DAZN for Behind the Screens - The Cannes Lions Edition. Haruka shares his thoughts on the FAST market and what we can expect for the future of sports on FAST channels. #CannesLions2024 #FAST

Last week at Cannes Lions, Courtney Howell, Head of Agency Development at Samsung Ads, shared her key performance indicators for 2024. Hear this and more directly from Courtney in the latest Behind the Screens - The Cannes Lions Edition. #CannesLions2024 #SamsungAds

This week at Cannes Lions, Samsung Ads’ leadership took part in a number of panel sessions and interviews with our partners. Conversations spanned key industry topics around the future of CTV and its impact for brands, as well as empowering stories of leadership and entrepreneurship. Just some of the highlights over the last few days: ✴ Michael Scott and Melissa Wasserman stopped by Variety’s Cannes Lions Studio to discuss how today’s innovations are shaping tomorrow’s CTV marketing strategies ✴ Justin Evans shared his perspective at OpenAP’s Streaming TV Lunch session that dove deep into CTV’s impact for brands in reaching unified audiences and receiving actionable campaign results ✴ Joe Melaragno visited the Microsoft Beach House for Microsoft Advertising’s panel session that delved into the future of CTV and pivotal solutions needed for the industry ✴ Cathy Oh and Melissa Wasserman dropped by The Female Quotient #EqualityLounge lending their insights around the power of entrepreneurship and female-driven narratives. Courtney Howell also moderated an insightful panel on career journeys and learnings with executives from OMD USA, Spark Foundry and Initiative   ✴ Cathy Oh took part in the Best of the Badass Bosses luncheon hosted by She Runs It and ADWEEK where she joined other panelists in sharing career stories and the art of being a leader Thank you to all of our partners – including Experian, Ipsos and Anzu.io – in having us for compelling conversations that spotlight Samsung Ads’ continued innovation in delivering super experiences for advertisers and customers. #CannesLions2024 #SamsungAds #CTV #Innovation #Empowerment

Find out what catches Jakob Nielsen, CEO of Broadlab's attention in a pitch, as well as his top key performance indicators for success in 2024. Watch our latest Behind the Screens - The Cannes Lions Edition to hear more FAST insights from Jakob. #CannesLions2024 #SamsungAds #KPIs

Samsung Ads Canada extends the “smart” experience to advertisers by empowering more efficient and powerful consumer connections. Through outcome-focused solutions, deeper data, new content, and exciting innovations, we help optimize audience targeting and campaign strategies for our clients. Reach out to Samsung Ads Canada today to learn more.

Introducing 'Behind the Screens - Cannes Lions edition.' We're kicking this special thought leadership series with Mark Garner from A+E Networks. It is Mark's first time attending Cannes Lions International Festival of Creativity and he's excited to share which two content categories he thinks will lead the charge this year and next. Stay tuned for more industry insider interviews and updates from Cannes! #FAST #CannesLions2024