Herve Marcellini

Menlo Park, California, United States Contact Info
1K followers 500+ connections

Join to view profile

About

Development Manager, specialized in large scale systems, building and leading high…

Activity

Join now to see all activity

Experience & Education

  • Samsung Ads

View Herve’s full experience

See their title, tenure and more.

or

By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.

Patents

  • Frequent markup techniques for use in native advertisement placement

    Issued US 9972034

    Techniques are provided that include obtaining a Document Object Model of an HTML document, such as a web page of a publisher. Elements of the Document Object Model may be identified that are associated with native advertisement placement candidate containers. Based at least in part on analysis associated with the Document Object Model, and utilizing at least some of the identified elements, one or more native advertisement placement candidate containers may be determined. Some techniques may…

    Techniques are provided that include obtaining a Document Object Model of an HTML document, such as a web page of a publisher. Elements of the Document Object Model may be identified that are associated with native advertisement placement candidate containers. Based at least in part on analysis associated with the Document Object Model, and utilizing at least some of the identified elements, one or more native advertisement placement candidate containers may be determined. Some techniques may utilize, in the analysis, construction and utilization of a suffix tree of a string of tags comprising all tags in the Document Object Model. Some techniques may utilize, in the analysis, a node flattening technique in connection with the Document Object Model.

    Other inventors
  • Content guided techniques for use in native advertisement placement

    Filed US US20150278847 A1

    Techniques are provided that include obtaining a Document Object Model of an HTML document, such as a web page of a publisher. Elements of the Document object model may be identified that are associated with native advertisement placement candidate containers. Based at least in part on analysis associated with the Document Object Model, and utilizing at least some of the identified elements, one or more native advertisement placement candidate containers may be determined. With some techniques,…

    Techniques are provided that include obtaining a Document Object Model of an HTML document, such as a web page of a publisher. Elements of the Document object model may be identified that are associated with native advertisement placement candidate containers. Based at least in part on analysis associated with the Document Object Model, and utilizing at least some of the identified elements, one or more native advertisement placement candidate containers may be determined. With some techniques, the analysis includes identifying a deepest set of nodes in the Document Object Model, corresponding to a particular tag sequence, whose cardinality is no less than a cardinality of a set of nodes in the Document Object Model, corresponding to a particular tag sequence, corresponding to the identified elements. Some techniques may utilize XPaths in the analysis.

    Other inventors
    See patent
  • METHODS AND SYSTEMS FOR NEAR REAL-TIME LOOKALIKE AUDIENCE EXPANSION IN ADS TARGETING

    US 20170330239

    Other inventors

Courses

  • Berkeley Engineering Leadership

    -

Languages

  • English

    -

  • French

    -

Recommendations received

24 people have recommended Herve

Join now to view

More activity by Herve

View Herve’s full profile

  • See who you know in common
  • Get introduced
  • Contact Herve directly
Join to view full profile

Other similar profiles

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Add new skills with these courses