RSM Marketing

Welcome to our mini-series: 16 BEST WAYS TO GENERATE NEW LEADS 🧲 The more you put your business message out there, the more likely you are to generate leads. So, while some of these 16 suggestions might seem a bit circuitous, remember this: all roads should lead back to your business and the message you want to convey. Let's start with two simple tips! 1. PAID SEARCH ADS One of the most obvious ways to generate leads is through paid search ads. Paid ads also offer exceptional value for money as you only pay for clicks. This means that if your ad is in the wrong place - i.e., no one is clicking - you won’t be charged a small fortune for a failed attempt. That said, you must be picky about the ads you place. Some keywords carry a large fee because they are so competitive. For smaller businesses, starting out using longer keywords and phrases with less competition is probably the best way. Once you have established your presence on one keyword and begin ranking organically, you can move on to the next, more competitive keywords. 2. INFORMATIVE CONTENT If you want people to visit your site, you have to give them something interesting to read. This is why the humble blog is so important to your content marketing strategy. Providing interesting, informative content will encourage people to stay on your site and visit multiple pages. Ultimately, the more opportunities you have to persuade a potential customer of your expertise, the more likely they will convert and become a viable lead. Your content must be persuasive, but you must also provide what your readers are looking for. This means you must provide plenty of detail without deviating too far from your main point. Remember: lots of small, detailed pages are far better than a few large, vague pages. Recommended Read: How to Create a Killer Content Marketing Plan https://loom.ly/dZ4Iv4M #RSMMarketing #PaidSearch #PaidAds #WebContent #DigitalMarketing

RSM is your partner for concrete contractor marketing services! We specialize in providing tailored marketing solutions for concrete contractors. Our industry-specific strategies are designed to help your business grow, attract more clients, and stand out in a competitive market. Our services include but are NOT limited to: SEO & Online Visibility, Web Design & Development, Content Marketing, Social Media Management, Pay-Per-Click Advertising Let us handle your marketing while you focus on delivering exceptional concrete services. Start your marketing on a solid foundation: 👉🏾 https://loom.ly/fjbqSu4 #ConcreteContractors #DigitalMarketing #RSMConnect #ConstructionMarketing #SEO #PPC #WebDesign

Whether you're enjoying a BBQ with family, watching fireworks with friends, or taking some time to relax, we wish you a safe and joyous Independence Day! Our team is enjoying the holiday with a well-deserved long weekend. We look forward to meeting all your marketing needs when we return Monday, July 8th. #IndependenceDay #FourthOfJuly #RSM

Start outranking your competitors with our SEO Services! 🔎 Unsatisfied with your website traffic? From in-depth keyword research to technical SEO and content creation, our expert team uses proven strategies to enhance your search engine rankings and attract the right audience. 🔹 Keyword Research & Strategy: Target the most effective keywords to reach your audience. 🔹 Content Creation & Optimization: Develop engaging, high-quality content that resonates with your customers. 🔹 Technical SEO: Ensure your website runs smoothly and meets all technical requirements. 🔹 Analytics & Reporting: Track your progress and adjust strategies for continuous improvement. Learn more about our SEO services today and start your journey to the top of search results! Start outranking other companies today! 👉 https://loom.ly/heazSSg #SEO #DigitalMarketing #OnlineVisibility #RSMConnect #SearchEngineOptimization

Does your HVAC business need a boost? 🚀 Check out these winning marketing strategies from RSM Marketing! From SEO tips to social media tactics, discover how to attract more customers and grow your brand. 🔧 Read more on our blog! 👉 https://loom.ly/3GeLapQ #RSMMarketing #HVACMarketing #SEO #DigitalMarketing

We’re having a great day at #SMDAYICT24 👏 Our team gave a very energetic presentation on the power of video, and ALLLLL the many ways you can repurpose long form video to meet your social KPIs. It’s an honor to be a sponsor of such an amazing event bringing some of the brightest and most creative people in Wichita together! We’re ALREADY looking forward to next year! @digitalwichita #SMM #RSMMarketing #Speaker #Video

Did you get your tickets? 🎫 Social Media Day Wichita starts on THURSDAY! View the full schedule and get your tickets here 👉🏾https://loom.ly/f1WImj4 Our speakers, Ashley Robinson, Ashley Lundblade, and Lauren Kingsley, are excited to see you there! 👋

Local SEO is a powerful tool for B2B companies! 🔎 It helps you target customers in your local area, making your business more visible to those most likely to use your services. By optimizing your website for local search, you can appear in the “local pack” on Google. This section of search results features local businesses, complete with ratings, reviews, and contact information. Local SEO can also help you rank higher in organic search results. This can increase your visibility, attract more website traffic, and generate more leads! Let's make it happen for your business: ➡️ https://loom.ly/LE8cpPo #RSMMarketing #SEOThatDoesntSuck #DigitalMarketing #ImproveYourRanking

In observance of Juneteenth, RSM Marketing will be closed on June 19th. We honor this day to commemorate the end of slavery in the United States and celebrate freedom and equality. We will resume normal business hours on June 20th. We hope you enjoy the holiday and reflect on its significance! #Juneteenth #FreedomDay #RSMMarketing

Budget is a BIG topic for discussion. Learn how to determine your budget in 4 steps: 1️⃣ Current State 2️⃣ Sample Goals 3️⃣ Current State 4️⃣ Sample Goals If you’re not marketing your business, you’re not drawing in new customers or keeping top-of-mind with the ones you already have. Marketing can be expensive, but there are also affordable ways to get your name out there, especially if you use digital marketing to your advantage. Uncover your marketing budget magic number by downloading our easy-to-follow guide. ⬇️ #RSMMarketing #MarketingBudget #AdSpend #DigitalMarketing