RSM Marketing

Continuing our mini-series: 16 BEST WAYS TO GENERATE NEW LEADS 🧲 Here are three more tips to generate leads! 6. MAKE A FREE TOOL Everyone loves a freebie and if you can offer a free tool on your site, this will certainly offer you an opportunity to appeal to a new set of customers. Providing useful content is the best way to show your good intentions and give people yet another reason to visit your site. The best tools are those that provide useful information or offer a form of entertainment. Some tool ideas will combine the two. 7. CREATE VIRAL CONTENT If you want your business to be noticed, you need to promote your branding. Red Bull is a great example of a viral content producer. Why? Because they know that their audience love adventures and pushing the boundaries of what is possible. With this knowledge, they produce videos that will appeal to their target audience and then use subtle branding throughout. The more shareable content is, the less effort you will need to make in pushing your message. As Red Bull shows, all you really need to do is present what your audience is looking for. If you can add excitement, hilarity or any other feel-good emotions, you’ll be onto a winner. 8. YOUTUBE IS YOUR FRIEND If Red Bull can teach you anything, it is the incredible value of video marketing. Videos are great because they are eye-catching, can fit a lot of information into a short space of time, and allow you to present that information differently. You may have also noticed that Google ranks videos much more highly these days. This means that creating high-quality video content could give you a better chance of reaching the top of the first page, especially if you embed the video within relevant content. Make sure that you use SEO markup techniques to optimize your videos and make them searchable. Many YouTube channels amass large audiences and can become income streams in their own right. With this in mind, you might like to use AdWords and AdSense to boost your visibility and profit from clicks at the same time. #RSMMarketing #LeadGen #YouTube #Viral #DigitalMarketing

GET YOUR BUSINESS FOUND ON GOOGLE TODAY! 📢 Our agency’s focus on SEO for contractors and other home service companies makes us a well-oiled machine that can consistently deliver higher search rankings for companies in the construction industry because that’s what we do. Our holistic approach to SEO also paves the way for improvements to your online reputation and your overall business branding. For this reason, we actively update our tried-and-tested SEO processes based on constantly changing algorithms and data. Contact us to get found today: ➡️ https://loom.ly/6M3pFSY #RSMMarketing #SEO #Blogging #Google #GoogleBusinessProfile #GBP #DigitalMarketing #

Welcome back to our mini-series: 16 BEST WAYS TO GENERATE NEW LEADS 🧲 Here are three more tips to generate leads! 3. GUEST BLOGGING While your blog is a brilliant location for information, the further you can spread your expertise, the better. Guest blogging gives you a chance to reach a new audience and put links to your own website in new places. The more links there are to your site, the better your SERP results will be, and the more likely people will visit your site. A study published by Backlinko found that the number of domains linking to a page was the factor that had the highest correlation to rankings in Google. When you are guest blogging, keep in mind that you are writing for a different kind of audience. So, while you might expect your usual customers to have a good understanding of what you do already, you may wish to explain some of the details more clearly here. There is nothing wrong with going through the basics, especially if you plan to put links to more detailed articles on your website into the text. 4. ENGAGE WITH OTHER BLOGS Engaging with other blogs is another good way to get more links to your own site and share your expertise. Commenting on relevant blogs is also a nice way to show your support for other businesses within your industry and make friends. The key here is to be complimentary with your comments and try not to talk exclusively about your own business or ideas. Commenting on other blogs is about starting a conversation, not hijacking someone else’s marketing materials! 5. ANSWER QUESTIONS Another way to engage is to answer questions on online forums. This is a great way to place relevant links to your site and show off your capabilities and knowledge. Remember: this is a chance to share information, not a sales pitch so pass on what you know and suggest further reading but don’t try to seal a deal just yet! Quora is a brilliant site for answering questions but you may find other industry-specific forums could be more suited to your knowledge and client base. #RSMMarketing #OnlineForums #Blogging #WebContent #DigitalMarketing #GuestBlogging

Welcome to our mini-series: 16 BEST WAYS TO GENERATE NEW LEADS 🧲 The more you put your business message out there, the more likely you are to generate leads. So, while some of these 16 suggestions might seem a bit circuitous, remember this: all roads should lead back to your business and the message you want to convey. Let's start with two simple tips! 1. PAID SEARCH ADS One of the most obvious ways to generate leads is through paid search ads. Paid ads also offer exceptional value for money as you only pay for clicks. This means that if your ad is in the wrong place - i.e., no one is clicking - you won’t be charged a small fortune for a failed attempt. That said, you must be picky about the ads you place. Some keywords carry a large fee because they are so competitive. For smaller businesses, starting out using longer keywords and phrases with less competition is probably the best way. Once you have established your presence on one keyword and begin ranking organically, you can move on to the next, more competitive keywords. 2. INFORMATIVE CONTENT If you want people to visit your site, you have to give them something interesting to read. This is why the humble blog is so important to your content marketing strategy. Providing interesting, informative content will encourage people to stay on your site and visit multiple pages. Ultimately, the more opportunities you have to persuade a potential customer of your expertise, the more likely they will convert and become a viable lead. Your content must be persuasive, but you must also provide what your readers are looking for. This means you must provide plenty of detail without deviating too far from your main point. Remember: lots of small, detailed pages are far better than a few large, vague pages. Recommended Read: How to Create a Killer Content Marketing Plan https://loom.ly/dZ4Iv4M #RSMMarketing #PaidSearch #PaidAds #WebContent #DigitalMarketing

RSM is your partner for concrete contractor marketing services! We specialize in providing tailored marketing solutions for concrete contractors. Our industry-specific strategies are designed to help your business grow, attract more clients, and stand out in a competitive market. Our services include but are NOT limited to: SEO & Online Visibility, Web Design & Development, Content Marketing, Social Media Management, Pay-Per-Click Advertising Let us handle your marketing while you focus on delivering exceptional concrete services. Start your marketing on a solid foundation: 👉🏾 https://loom.ly/fjbqSu4 #ConcreteContractors #DigitalMarketing #RSMConnect #ConstructionMarketing #SEO #PPC #WebDesign

Whether you're enjoying a BBQ with family, watching fireworks with friends, or taking some time to relax, we wish you a safe and joyous Independence Day! Our team is enjoying the holiday with a well-deserved long weekend. We look forward to meeting all your marketing needs when we return Monday, July 8th. #IndependenceDay #FourthOfJuly #RSM

Start outranking your competitors with our SEO Services! 🔎 Unsatisfied with your website traffic? From in-depth keyword research to technical SEO and content creation, our expert team uses proven strategies to enhance your search engine rankings and attract the right audience. 🔹 Keyword Research & Strategy: Target the most effective keywords to reach your audience. 🔹 Content Creation & Optimization: Develop engaging, high-quality content that resonates with your customers. 🔹 Technical SEO: Ensure your website runs smoothly and meets all technical requirements. 🔹 Analytics & Reporting: Track your progress and adjust strategies for continuous improvement. Learn more about our SEO services today and start your journey to the top of search results! Start outranking other companies today! 👉 https://loom.ly/heazSSg #SEO #DigitalMarketing #OnlineVisibility #RSMConnect #SearchEngineOptimization

Does your HVAC business need a boost? 🚀 Check out these winning marketing strategies from RSM Marketing! From SEO tips to social media tactics, discover how to attract more customers and grow your brand. 🔧 Read more on our blog! 👉 https://loom.ly/3GeLapQ #RSMMarketing #HVACMarketing #SEO #DigitalMarketing

We’re having a great day at #SMDAYICT24 👏 Our team gave a very energetic presentation on the power of video, and ALLLLL the many ways you can repurpose long form video to meet your social KPIs. It’s an honor to be a sponsor of such an amazing event bringing some of the brightest and most creative people in Wichita together! We’re ALREADY looking forward to next year! @digitalwichita #SMM #RSMMarketing #Speaker #Video

Did you get your tickets? 🎫 Social Media Day Wichita starts on THURSDAY! View the full schedule and get your tickets here 👉🏾https://loom.ly/f1WImj4 Our speakers, Ashley Robinson, Ashley Lundblade, and Lauren Kingsley, are excited to see you there! 👋