Signal Theory is a brand development, marketing and design firm with offices in Kansas City and Wichita. Our job is to help people and brands connect in ways that mean something, which is more complicated than it sounds. But it starts with something very small – the act of signaling. Something every living organism, no matter the size or complexity – does each and every day, a million times over. Sometimes the signals are loud and clear. Sometimes they are subconscious and require some coaxing. In any regard, we exist to find resonance in the signals that flow between people and brands. Because that’s how you build trust, provide powerful solutions and say something that truly resonates.
External link for Signal Theory Inc.
4050 Pennsylvania Ave #100
Kansas City, Missouri 64111, US
255 N Mead St
Wichita, Kansas 67202, US
Every year, the Iowa State Fairgrounds hosts thousands of pork enthusiasts for the world's largest pork industry-specific trade show. This year, we attended to support our client, Merck Animal Health. Check out our highlights from the 2024 World Pork Expo! #SignalTheory #WPX24
Pecans aren’t just for granny’s famous pies anymore. No cap, this traditional baking nut is now giving big snack energy. Read how we're influencing consumer habits with humor for the American Pecan Promotion Board in ADWEEK. Shout out SixTwentySix for helping us put pecans center stage! More background on this collaborative campaign here: https://lnkd.in/gbxut9mx #SignalTheory #AdWeek #EatPecans #SurprisinglySnackablePecans
Co-CEO Ali Sizemore Mahaffy spoke on building a winning company culture at the 4A's conference earlier this month. We’re very lucky to have a C-suite that cares so deeply for their employees!
Had a ball connecting with really smart independent advertising agency leaders at the 4A's Management Practitioners Forum (MPF). Speaking about the Signal Theory Inc. culture is always fun and rewarding! Thank you, 4As, for a great conference!
We are pleased to introduce our Summer 2024 Intern class: Audrey Stowe, Aliya Kisivo and Kazeo Abdulqader. As they wrap up their third week here at Signal Theory, we are looking forward to the amazing work they each will be doing this summer. Welcome to the team, interns! #SignalTheory #SummerInternship #StudentOpportunities
Talon Spittles, associate account director, took advantage of his sabbatical time to travel outside the U.S. for the first time. After touching down in London, he and his partner set out for a 2-week tour of the UK. Signal Theory's paid sabbatical program gives our employees the time and space to recharge, resulting in inspired thinking and exceptional work. See Talon’s photos here: https://bit.ly/4eBPGZt #WorkSabbatical #WorkLifeBalance #Travel
For the second year in a row, our work for John Deere was recognized as a winner at The Drum Awards for Marketing Americas. The "All Kinds of Fields" spot won Bronze in the Energy & Industry category! Creative Director Shaun Crockett and Executive Producer Lauren Langfitt accepted the award on behalf of the agency team at the ceremony in NYC. Learn more about how we brought this spot to life: https://bit.ly/3Vvaycq #SignalTheory #BigWin #BeSci #DrumAwards
Give your inbox some insight. Our monthly #newsletter breaks down the behavioral science principles that drive meaningful work. From getting pilots on board with a new headset to letting pets in on the fun of fan merch, The Human Factor will quickly become your favorite notification. Sign up here: https://bit.ly/3u5A5iJ #SignalTheory #BeSci #MarketingPsychology #ConsumerBehavior
Congratulations to Amy Truong, a 2023 Resonance Scholarship recipient, as she starts her marketing career! Through her #internship with The BrandLab, Amy learned that traditional practices don't always work when marketing to diverse audiences and the importance of engaging them authentically. We're proud to have supported Amy's journey and can't wait to see her impact as an associate brand strategist! Read more about Amy's story: https://bit.ly/4ejlBh7 #SignalTheory #ResonanceScholarship #DiversityInMarketing
Signal Theory is proud to be named a finalist for the United Way of Greater Kansas City Corporate Champion Award. Our partnership with United Way lets us take our mission of creating joy, comfort and meaning beyond our walls. From our annual week-long fundraising push to our holiday sock donation, our friends at United Way help connect us to the communities we live and work in. Check out the article for more about our work with the United Way and how it’s helped make #philanthropy a cornerstone of our company culture. https://bit.ly/3xibqJ2 #SignalTheory #UnitedWay #CorporateChampion #GiveBack
Welcome to the team, Aliya Kisivo, our 2023 Resonance Scholarship recipient! Aliya brings her passion for elevating diverse voices to our content strategy team this summer. From her experience with The BrandLab and her own initiatives, like her podcast "Allow Me to Explain," Aliya knows the importance of representation in advertising. Her advice? "Be honest in your passions and your reasons for doing things." We're excited to see how Aliya's authentic voice will inspire us! Read more about her journey: https://bit.ly/3XjBVss #SignalTheory #ResonanceScholarship #Internship #DiversityInAdvertising