rippl rewards

brilliant campaign by Glossier, Inc. This morning, on the way to a Nik Sharma meet up, I was pleasantly surprised by a model wearing the #glossier signature pink jumpsuit handing out roses and perfume samples by the Spring St subway 💌 🌹 such a strategic in-person activation to promote their fragrance - the QR code led to a sales page to purchase a full-size bottle. to stay relevant these are the kind of creative IRL activations brands should embrace this year. Bonus: use rippl rewards to track engagement from your omnichannel campaigns, gamify them, and make them super social 💚 #customerengagement #marketingstrategy

this is incredible, Grove Collaborative 👏🏼 so powerful to show customers their individual impact through shopping with you 🌎 #impactmarketing #bcorp #sustainability #customerloyalty

Hot take: Is personalized impact the next stage of sustainable storytelling? So many incredible circular and sustainable brands track their positive environmental impact and use it to tell a compelling story of a brand on a mission to do well by doing good. 🌍 Take one of our fav brands, Rothy's, for example (see impressive impact numbers in the image below - well done Hannah, James, Jamie). We know each purchase is a vote for the future we want to see 👟 and we can see the impact of each item in the description: e.g., "it took 10 plastic bottles to knit the straps of these shoes" or "#Rothy’s factory achieved TRUE Platinum certification, validating that it’s operating with zero waste practices" and this solidifies our rationale for opting for a do-good option. but, we still don't know how our purchases over time compounded to help Rothy's hit these impressive impact milestones 🤔 How many brands take it a step further and personalize that impact for each customer? Often, consumers see these impressive, yet abstract numbers and can't quite connect with them. Imagine the magic that happens when you individualize that impact and show your customers their personal contribution to sustainability through their purchases with you. Here's why it's a game-changer: ✨ Build Rapport & Brand Loyalty: Customers feel a deeper connection when they see their unique role in your mission. They feel like a part of a movement that's bigger than themselves but can still point to their own impact. 🔥 Ignite a Competitive Streak: Gamify the experience and watch as customers strive to increase their personal impact, driving engagement and repeat decisions to choose your brand over competitors. ❤️ Create Fans for Life: Personalized impact turns satisfied customers into passionate advocates for your brand. We see the referral rates of brands that use personalized impact numbers skyrocket 🚀 with rippl rewards, you can harness power of personalization and transform those impressive albeit abstract impact numbers into a meaningful, personal journey for every customer. want to learn more about how this might serve your brand's mission? reach out today 💚 #sustainabilitymarketing #bcorp #genzmarketing #customerretention #customerloyalty

take a hint from sabrina: please please please don't treat your biggest fans like any other buyer 🥲 Spotify x Sabrina Carpenter's "Fans First Front Row" isn't just a concert perk—it's a blueprint for customer loyalty. you might be missing key opportunities to make your top customers feel like VIPs. think: ✨ early access to sales, special discounts, exclusive invites, and members-only SKUs (like a secret menu 😋). ✨ community-building opportunities for top brand stans, like a members-only community space on-site or exclusive IRL + digital events and activations. ✨ gamified challenges with leaderboards - your biggest fans need a chance to prove it! these strategies don't just make your biggest fans feel special; they encourage long-term engagement with your brand to gain (and maintain) access to these perks. bonus: deploy another #spotify-inspired strategy emulate the annual "wrapped" campaign with personalized brand-related stats they can share as a status symbol. with rippl rewards, you can calculate and showcase individual impact numbers, turning customer loyalty into a badge of honor. some #rippl examples: 🍷 sunsets enjoyed with Summer Water Rosé 🌳 trees reforested with Reel ♻️ single-use plastic avoided with Clean Circle what personalized impact will your brand highlight to make your fans feel truly special? join the waitlist at the link in the comments. 👇 #CustomerLoyalty #CustomerEngagement #retention #genzmarketing #sustainablecpg #bcorp

rippl rewards #customerengagement #sustainablecpg #bcorp #retention

with a line this long you’d think #haileybieber was handing out Birkins... alas, it was just the new rhode skin blush and a seriously dedicated fanbase. #rhode kicked off their crazy-popular pop-up this week to allow fans to purchase a new shade of blush (yes, you read that right: nothing about this experience was “free”). while we didn’t make it into the pop-up (capped capacity before 9am 😅), we did score a pint of limited edition Cosmic Bliss (thanks Kelly)🍦 What’s the magic here? What kind of emotional connection drives people to brave the hot sun all day (on a Tuesday afternoon - does nobody have a job anymore?!) for even a chance to step inside the #rhodeskin #popup? ✨According to Eventbrite, 68% of millennials experience FOMO. #Rhode nailed it by creating an exclusive event geared only for true fans and early-adopters, deepening fans’ emotional investment in the brand. ✨Fans of Hailey Bieber aren’t casual shoppers; they’re deeply committed. Accenture found 62% of consumers are likelier to purchase from brands they feel emotionally connected to. We asked fans in line - they were there to “support the brand” and “show up for Hailey.” ✨ A line around the block is powerful social proof. If hundreds think it’s worth the wait, it must be special, right? You bet our TikTok feed was filled with wistful posts from out-of-town fans wishing they could participate - some even flew in and took time off work! Despite the hype, there were disappointments... Fans online expressed frustration about long waits and the lack of free giveaways. Some were disappointed Hailey didn’t make an IRL appearance. a rippl rewards rewards level up? 💚 🎯  Offer rewards points to everyone in line who “checks in” on the platform so everyone gets something special for showing up. Capture customer data from those who didn’t make it inside and offer avenues to re-engage fans later through targeted offers and personalized communication. 🤫 Provide secret menu items (beyond the new blush) and ways to keep engaging. Keep the excitement alive beyond the pop-up by rewarding loyal customers with exclusive #rhode perks and creating digital extensions of the IRL pop-up, like challenges or giveaways, for those who missed the real thing. 🤝  Bonus: To address how bummed fans were by the lack of Bieber sightings, why not enter attendees into a drawing for a 5-minute FaceTime with Hailey or offer a special members-only video message to thank fans for showing up?  📸  Capture the moment. Generate buzz for future marketing by encouraging attendees to share their experiences in real-time on the platform, creating a wealth of #ugc Pop-ups are all about creating memorable experiences and lasting emotional connections. #ripplrewards can amplify excitement, turn missed opportunities into future engagement, and transform frustrations into even stronger customer loyalty. #customerengagement #retention #omnichannel #cpg #loyalty #genzmarketing

what's the soundtrack to a queue around the block in 90-degree weather? 🥵 better make your effort worth it by strategically capturing data and engaging everyone who stops by in follow-up activations -- at rippl rewards, we help you supercharge your IRL activations 😏 join our waitlist at the link in comments. #customerengagement #retention #sustainabilitymarketing #bcorp

name a better duo… we’ll wait 😏 congrats Van Leeuwen Ice Cream + Beekman 1802 (Brad) 💛 👏🏼 #customerengagement #sustainablecpg #retention #customerloyalty

hey upper east siders, spotted on 86th - always on brand, Ben & Jerry's launches a bold advocacy campaign to celebrate how progress comes in many flavours 🌈👏🏼🍦 notice that they hardly advertise ice cream? they don’t have to. by creating an emotional connection with their customers and aligning on shared values, #benandjerrys builds long term rapport and loyalty. this is the future of customer 🤝brand relationships. here’s to proving business can be a force for good 💚 xoxo gg ————————— from the campaign (linked in comments): “There’s never been a better time to make your voice heard for a sweeter world! Surf a wave for racial justice. Plant a garden for healthy communities. Shake your groove thing to get people to the ballot box. If it excites you, it can be a powerful tool for change. We believe in scooping up some joy on the journey to justice. So join us as we mobilize our passions to build a world where everyone’s voices can be heard, and everyone has the tools they need to thrive.“ watch the genius promo vid + meet the partner orgs at their site 👇🏼 #customerengagement #sustainablecpg #pride #customerloyalty #retentionstrategy #bcorp #climateaction

congrats on being a first mover here, Parachute Home! circularity is the future 👏🏼 #sustainabilitymarketing #businessforgood #customerengagement