Postscript

A special 4th of July episode of ☎️ Between Two Phones ☎️ Can AI create the perfect July 4th text for a tortilla brand? Tune in as Ren Reed (Forbes 30 under 30 honorable mention), asks Chiara McPhee more hard-hitting questions about AI. Catch the whole show here: https://lnkd.in/gj89Vtei

Do you believe in Life after First Purchase? Call us romantics, but we think it exists. Retention is the fourth (but NOT final) stage of the subscriber lifecycle, and we want to enable your brand to deliver excellent post-purchase experiences for your customers so that they continue to engage and purchase. Here are the levers you can pull to get the job done: 📉 Use a Price Drop trigger event in automation flows to alert customers of price drops on specific products. If they’ve already bought from you, a Price Drop message may offer them a new incentive to buy. Try making this exclusive by using our Price Drop automation for just your VIPs. ✋ High Intent Subscriber Filters. If a subscriber has purchased repeatedly from you AND qualifies for a high-intent filter segment, the conversion and retention opportunities are sky-high! You can use these filters to offer unique incentives and retain these customers, sending them back into your subscriber lifecycle. Speaking of tools for retention, we've been in the lab. 🧪 Register for our launch event to hear more: https://bit.ly/3xUrdhv

Did you miss us? We’re ready to chat about everyone's favorite stage of the SMS subscriber lifecycle, Conver$ion. You’ve put in the time and work to engage with your subscribers, and you now get to enjoy the benefits of conversion. This stage is about maximizing the revenue that SMS drives for your brand, and we've released a few things this year to help you optimize it: 💰 1. A Price Drop trigger event in automation flows that alerts a subscriber when a price is reduced on a specific product or variant. By using a Price Drop trigger event, you can re-engage with high-intent subscribers who may not have purchased due to cost and give them a new incentive to buy. 2. High Intent Subscriber Filters. These don’t just help with engagement, but they also convert. High Intent Subscriber Filters allow you to segment subscribers who have viewed a specific product, started a checkout, created an order, or added a product to their cart within a designated time frame so that you can accurately target and convert those high-intent shoppers. 3. We’re super excited about this one: easily identify high-converting message strategies with Branch Analytics in Flow Builder. You can now view the aggregate statistics for each branch within any split in your flows at a glance. This allows you to easily compare them and see which one is performing better. Once you identify which branches convert best, you can use those insights to inform new flows. Still with us? We’re releasing something later this month that is going to truly revolutionize conversions: 👀 https://bit.ly/4bjkWK9

🚨 Introducing "Between Two Phones," a serious show about AI. Postscript CPO and AI expert Chiara McPhee joins host Ren Reed (arguably a bigger AI expert) to discuss what AI is, what it isn't, and how Dr. Squatch knows when Ren is out of soap. Stay tuned for part two or catch the entire series here: ☎️ https://bit.ly/3VKT77w ☎️

We’re cluing you into the AI secret menu—features you may not have known you could ask for. Expecting more from AI and asking for what you want should be the norm. And when we say the future of AI is at Postscript, we’re serious. Order up 👇 https://lnkd.in/gdjTkAUN

Just because a feature (or platform) is marketed as “AI” doesn’t mean it’s going to get the job done. Most AI tools today live on some spectrum between "unhelpful text generator" and "nice-to-have toy". An effective (and business critical) AI solution should ingest data about your customers AND data about your brand, then layer predictive AI AND generative AI, so you can see optimal results. Ok, so what SHOULD an AI solution do then?: Consider brand context as a prerequisite to content generation: If you're operating a Shopify business, your brand matters. It’s reasonable for you to require that your AI-generated marketing communications are on-brand. Make you more money, proven by holdout testing so that you can trust,  and verify that the results are real and incremental to your business. Tell you something about your business that you didn't already know. The right AI may even give you the ability to influence the model to go in different directions and see if you can drive additional results. Ask for what you want and EXPECT MORE from AI. Register for our next webinar to stay in touch with what we’ll be launching soon. Link in comments.

Phase 2 of the SMS Subscriber Lifecycle is Engagement. 🗣️ When you build rapport and trust with subscribers through engagement, you convert more of those subscribers into new or repeat customers (that's just simple mathematics). This is why SMS must be personalized and contextual. You won't continue earning your subscribers’ attention with formulaic promotional messages. Don't text AT your subscribers; text TO and WITH them. This year, we’ve released a couple of features in Postscript to help you engage effectively: 1. High Intent Subscriber Filters allow you to segment subscribers who have viewed a specific product, started a checkout, created an order, or added a product to your cart within a designated time frame. These are your prime candidates for converting, and this filter helps you tailor messaging to them and accelerate those checkouts. 2. Subscriber Attribute Splits are now available in automation flows so that brands can split subscribers during an SMS flow based on the segment(s) they belong to. This allows you to customize the messaging of each flow based on the customer journey (e.g., new sub, existing sub, high-value sub, never purchased, etc.). Our biggest release is coming July 24. Postscript AI will redefine SMS engagement, so sign up for our live announcement to be among the first to leverage it ✨ (Link in comments)

Postscript AI is coming July 24. Join us for an unforgettable live launch event. Save your seat here: https://bit.ly/3z9pbKJ

Don't judge an MMS by its cover. Something Ruggable has learned through testing is that MMS can perform exceptionally well when used at the right moment. It may not be cost-effective to use MMS constantly, but sometimes an image can make all the difference for a campaign. Hear about the other SMS tests Ruggable and BUBS Naturals run in our recap 👉 https://bit.ly/3x9noF4

The first phase of the subscriber lifecycle? Acquisition 📈 This is the fuel that powers your overall SMS program and it’s why we’ve continued to build around Onsite Opt-in with even more product releases for you to rapidly grow your subscriber base. A big one? Checkout Extensions for Shopify Plus merchants. When you add Postscript’s checkout extension to your Shopify checkout extensibility, not only do you get compliant SMS opt-ins, but you can boost your acquisition rate by collecting SMS opt-ins during Shop Pay express checkout. Btw, Shop Pay boasts up to 50% better conversion rates than guest checkout, so you will convert customers at a higher clip while also capturing them as SMS subscribers. We’re also adding a new feature to Onsite Opt-in, one that will accelerate list growth even further for brands (Is there a ceiling to this? We wouldn't know). Check back later this week for the details: https://bit.ly/4bZonqk